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FEMTECH LANDSCAPE HIGHLIGHTS — Part 2
This document summarizes the FemTech landscape and market opportunities. It notes that there have been 105 FemTech exits since 1990, with an average exit value of $301 million. Most FemTech companies (70%) sell directly to consumers. The document also discusses opportunities in the FemTech space around access, education, and product effectiveness if barriers like limited insurance coverage, censorship, and high customer acquisition costs can be addressed.
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FEMTECH LANDSCAPE HIGHLIGHTS — Part 2
- 1. Researched & Authoredby Dr. Brittany Barreto, PhD, Jessica Karr, Mia Farnham, Su Wern Khor, Mariana Keymolen, Sangeetha Ranadeeve, Kala Pham, Brianna Cochran, Alley Lyles, Dr. Julie Hakim, MD PART 2 Landscape 2021 FemTech The
- 2. Designed by Content by FemTechFocus & Coyote Ventures 105 105 Exits FemTech Exits since 1990 14 IPOs 8 Years to Exit (median) 4 Unicons (Exit over $1B) $301M Average Exit Value
- 3. Designed by Business Models Common Direct-to- Consumer Insurance Coverage Employers Benefits 70% of FemTechcompanies selling Direct to Consumer Content by FemTech Focus & Coyote Ventures
- 4. Designed by Content by FemTechFocus & Coyote Ventures FemTech Go-To-Market Strategy: Number of Companies 2011-H1 – 2020 Individual Consumer 39 23 16 6 Provider Employer Payer
- 5. Designed by Content by FemTechFocus & Coyote Ventures Trifecta The FemTech Community Education Effective Product Consumers can relate to, learn from, and connect with one another in a digital space. There is little talk about women's health because it is considered taboo. This has led many women to seek health and wellness advice. Customers become lifelong consumers and refer others to the product if it works.
- 6. Opportunities for FemTech Funding Women getless funding Unaware Male VCs Accessibility Limited insurance coverage for women’s healthcare products Be mindful of accessibility to products Blocked Ads Censorship on social media, television, and Google Ads High Customer Acquisition Cost (CAC) Research High Barriers to FDA Approval Historical & Systemic exclusion of women Designed by Content by FemTech Focus & Coyote Ventures
- 7. Designed by Content by FemTechFocus & Coyote Ventures Organizations FemTech
- 8. Designed by Content by FemTechFocus & Coyote Ventures Investors FemTech
- 9. 2021 Design Angel ©kungpikliu Subscribe to myemail list to get all the weekly content delivered to your inbox. See bio or comment to sign up. Peace, Pik