2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Femina %22Perspektiv - Mænds manglende sexlyst%22
1. 28 FEMiNA.dk 06/2016
perspektiv
mænd har
lyst til sex
Den er ikke gal med libidoen hos Kristian Danholm. Men indimellem
har kroppen bare ikke lyst. Og i hans øjne skal det ikke blæses op til
et ”potensproblem”. I stedet håber han, at flere mænd vil være
ærlige om det. Mød også 3 kvinder, der har oplevet deres mænd
miste lysten, og få ekspertens råd til, hvordan det kan tackles.
Af Christina Fabrin Larsen. Foto: Camilla Stephan
F
or Kristian Danholm har der gen-
nem årene været flere episoder,
hvor kroppen ikke ville, som
han lige dér i øjeblikket ville.
Eller troede, han ville. Og som kvinden
håbede, han ville. Men som han inderst
inde nok slet ikke ville. Imidlertid har
det ikke haft at gøre med hverken
generel manglende evne fysisk eller
lyst til sex.
Der er dog to ting, der kan få Kristian
Danholm til at lukke ned på lagenet
trods rigtig gode intentioner om det
modsatte. Nemlig når han føler, der
er pres og forventninger fra partne-
ren, som han ikke kan leve op til – og
når han bliver forelsket i en, der ikke
gengælder forelskelsen.
–Vi omtaler det ofte som et problem,
når manden ”ikke kan” eller ikke har
lyst. Som om det er en dysfunktion
og noget, han skal være lidt skamfuld
over. Men selv om nogle mænd reelt
slås med rent fysiske potenspro-
blemer, så er jeg sikker på, mange
rejsnings-issues har samme årsag som
mit, siger Kristian.
– Jeg har en høj libido og stort behov
for sex. Men jeg har erfaret, at min
krop lukker ned, hvis passionen druk-
nes i forventninger fra min partner. Så-
som ”hvordan jeg bør være i forholdet”,
eller ”hvor forholdet bevæger sig hen”.
Jeg er, som jeg er, og hvis forholdet
skal bevæge sig nogen steder, så vil
det ske uden for megen snak.
–Jegmødteenfantastiskkvinde,der
formulerededetsådanher:Dinpartner
skalværegenstandfordinlykke–ikke
årsagentilden.Dénharjegtagettilmig.
Forventningens glæde og pres
Efter en hård omgang med et forlist
ægteskab og med et travlt liv som far
til to børn, så nyder Kristian at kunne
tage livet og mødet med en skøn
kvinde for, hvad det viser sig at være,
og nyde de passionerede øjeblikke,
Vi afliver et tabu
Nej
ikke altid
2. 29FEMiNA.dk 06/2016
perspektiv
Jeg har en høj libido og stort behov for
sex. Men jeg har erfaret, at min krop
lukker ned, hvis passionen druknes i
forventninger fra min partner
Kristian
uden at ”idéen om det gode liv” eller
andre fremtidsforestillinger ødelæg-
ger den umiddelbare kontakt i mødet.
– For ellers er reaktionen desværre, at
min krop – og dermed pikken – fortæl-
ler mig ganske tydeligt, at det her ikke
går. Uanset om kvinden som person er
helt og aldeles fantastisk, siger han.
– Jeg har mødt nogle skønne kvinder.
Og senest, for ganske nylig, måtte
jeg sige nej til at gense en rigtig dejlig
kvinde, da hendes pressen på omkring
fremtiden simpelthen fysisk låste
mig, så lysten forsvandt. Hun blev
meget ked af det og skældte mig ud
og bebrejdede mig, nu da jeg havde
virket glad for hende. Og det var jeg,
og det er jeg. Men altså ifølge min krop
er det ikke nok til at matche hendes
forventninger, siger han.
Fascinerende kropslig funktion
Kristian er kommet frem til, at det
egentlig er en ganske fascinerende
kropslig funktion, når kønnet ikke vil.
Når nu hovedet ikke siger fra med det
samme, så må kroppen jo gøre det. For
ham er det et advarselstegn. Et: Pas nu
på dig selv – det er ikke det her, du vil,
og det her, du bør-tegn. Nok har du lyst
til sex, men ikke til sex i forholdet, som
det tegner nu.
– Jeg bliver altid så ærgerlig, når jeg
hører mænd med forbigående rejs-
ningsproblemer omtalt som værende
dem med ”problemet”. At kroppen
svigter dem. Min krop svigter ikke.
Tværtimod. Min krop er klogere end
mit hoved. Den sætter spørgsmålstegn
ved, om det her er sundt for mig og
partneren, og om det egentlig er dét
her, vi gerne vil.
Det handler for ham heller ikke om,
at kvinden har problemet. Men om at
finde ro og være helt på bølgelængde
med kvinden om forventninger.
–Vi lever i en præstationsorienteret
og travl verden. Og jeg har som mand
Kristian
Danholm
er 44 år,
single,
historiker
og journa-
list. Han har
to børn, og
så bor han i
København.
’’ ➝
3. 30 FEMiNA.dk 06/2016
Mænd er deres egen
værste fjende, når det
handler om at gøre
rejsningsbesvær til en
dysfunktion i stedet
for at se det som et
budskab fra en vel-
fungerende krop
Kristian
Kristian ville ønske, at
flere mænd var mere
åbne om emnet: ”Mænd
er deres egen værste
fjende, når det handler
om at gøre rejsningsbe-
svær til en dysfunktion
i stedet for at se det
som et budskab fra en
velfungerende krop.”
brug for bare at ”være” i nydelsen
og sexen. Og generelt dyrke livets
spontanitet. Føle, vi begge nyder det
her for, hvad det er. Hvis jeg fornemmer
en slags ubalance i forholdet uanset
forholdets karakter, så trækker jeg mig
– mentalt og fysisk.
Mendererogsåenandenting,derkanfå
hamtilatmistegejsten.Nemlignårhan
selvpåførerandrenogleforventninger.
– Hvis jeg er sammen med en kvinde,
hvor jeg er gladere for hende end
omvendt – eller som jeg måske endda
voldsomt forelsket i, uden at det er
gengældt – så sker det samme. Så kan
jeg heller ikke altid få kroppen med,
som hun håber. Uanset en helt afsindig
lyst til hende.
En slags bodyguard
Især med én ganske bestemt kvinde,
stod det helt klart. Hun havde netop
ikke noget mål med forholdet andet
end at være planløst sammen og bare
nyde dét. Det ville han i sagens natur
også gerne. Men i stedet blev han
hovedløst forelsket i hende, og da det
ikke var gengældt, var det igen hans
penis, der måtte fortælle ham, at der
var fare på færde.
– Hun spurgte: ”Kan du ikke bare knalde
mig?”. Men det kunne jeg ikke. Kroppen
sagde: Nej, makker, den går ikke. Du
kan blive forladt, det bliver smerte-
fuldt. Du har ikke lyst. Kom væk. Og ja,
så ... man er jo kun et menneske.
Kristian har delvist accepteret, at det
er sådan, det er, når der er noget, der
inderst inde ikke er godt for ham. Men
han er også klar over, at det kan være
en uhensigtsmæssig reaktion styret
af et traume. Og netop derfor kunne
han godt ønske sig, at flere mænd ville
være åbne om emnet. For som han
siger, så har de jo aldrig prøvet det selv,
men altid hørt om dét med manglende
lyst og manglende rejsning ”fra en ven”.
– Derfor er mænd deres egen værste
fjende, når det handler om at gøre
rejsningsbesvær til en dysfunktion i
stedet for at se det som et budskab
fra en velfungerende krop. Mænd har
ikke noget sprog for den her slags, og
det er jo synd og skam. Jeg har lært mig
selv at værdsætte reaktionen. Selv om
det naturligvis er fandens forbandet i
kampens hede, smiler han.
’’
Sådan tackler I
manglende sexlyst
Hvis årsagen er partneren:
– Det kan være rigtig svært, hvis
partneren er årsagen, og manden
frygter hendes reaktion. Men
samtalen skal tages. Prøv at undgå
kritik – fortæl i stedet om jeres
egne følelser og behov. Husk, at vi
er utrolig sårbare, når vi snakker
om vores sexliv, siger Vivi Hol-
lænder.
Hvis årsagen er mental:
– Hvis det skyldes voldsom stress
eller nogle uhensigtsmæssige psy-
kiske mønstre, som ikke umiddel-
bart kan ændres, f.eks. fra tidligere
forhold, så vil det være en idé at få
hjælp udefra til at komme videre.
Detværste, man kan gøre:
Reagér aldrig med vrede og
spydigheder. Og ignorér aldrig
din manglende lyst, hvis den er
længerevarende.
– For kvinden vil så gå rundt
med konstant savn og længsel
og med tiden miste troen på sig
selv. Det undergraver selvværd
og samhørighed og vil lægge sig
som en skygge over parforhold og
tilværelsen. Og manden vil føle sig
utilstrækkelig. Det holder ikke, så
søg hjælp.
Læs mere på side 32
➝
Vivi
Hollænder
er sexolog og
parterapeut og
rådgiver dagligt
singler og par.
Læs mere på
Bedresexliv.dk
4. 31FEMiNA.dk 06/2016
perspektiv
Vores mænd havde
ikke lystDet kan gøre ondt, hvis man pludselig føler sig afvist af ham derhjemme.
Mød tre læsere, som alle har oplevet, at deres mænd af forskellige årsager
ikke havde lyst til sex – og hvordan det påvirkede forholdet.
Min kæreste mistede lysten et halvt år
Vi havde meget om ørerne. Det plejede at være ham, der tog initiativ, men pludselig gjor-
de han dårligt forsøget. Han var bare træt og stresset, sagde han. Presset på os udefra
stilnede af, men han havde stadig ikke lyst. Jeg blev urolig og næsten anklagende over for
ham.Til sidst – efter fem måneder – fortalte han, at han da var stresset, men også at han
syntes, jeg var en anden end den, han forelskede sig i. At jeg ofte var sur og beklagede
mig, at jeg ikke viste glæde og overskud, og at han bare ikke tændte på mig af den grund.
Han kunne sagtens have lyst til sex. Han kunne også onanere. Det var bare mig, der ikke
kunne få den op og stå hos ham. Dén sved! Jeg var ulykkelig og vred i lang tid. Men jeg
tog det til mig, ændrede mig, og så lykkedes det faktisk. Der har siden været problemer
enkelte gange, men det var tydeligt for os, hvor meget forholdet i sig selv betød.
Bettina W., 42 år
Min nye flirt mistede
gejsten sammen med mig
Jeg datede efter min skilsmis-
se en mand, som længe havde
været lun på mig. Jeg var bare
på jagt efter noget god sex.
Men hver gang vi forsøgte, mi-
stede han lysten, og vi udsatte
mange gange. Det var hårdt at
føle sig afvist på den måde, for
det er jo en slags nej tak, når
lysten forsvinder. Efter lang tid
fortalte han mig, at det måske
handlede om, at han kunne
mærke, at jeg ikke var lige så
vild med ham som omvendt. Og
han ville kun få min krop – ikke
andet. Og han ønskede MIG.
Altså mere af forholdet end
bare sex. Det gjorde jeg ikke.
Men for ham var det et turn-
off, at jeg bare skulle have sex.
Så vi måtte afslutte forholdet.
Anna-Louise P., 51 år
Jeg ved ikke, hvorfor min kæreste ikke har lyst
Faktisk er jeg midt i at finde ud af, hvorfor min kæreste de seneste måneder kun sjæl-
dent vil elske med mig, hurtigt overstår det eller indimellem mister lysten undervejs.
Om jeg er kedelig, om han har en affære, eller hvad pokker der sker. Jeg er nok ikke den
største elsker, men vi havde da et sexliv. Så fik vi børn, og så var der en stille periode, for
jeg var altid træt. Min energi kom tilbage, men nu har han sjældent lyst til mig og virker,
som om han gør mig en tjeneste, når han har sex med mig. Han viser mig ellers på alle
andre måder, at han elsker mig, så egentlig forstår jeg ham ikke. Jeg har en veninde, der
har stået i samme situation. Dér løste det sig med tiden, da de fik andet fokus. Men mit
humør bliver ikke bedre, så jeg ved ikke, hvor vi ender.
Kamilla S.J., 44 år
Kvinderne har valgt at være
anonyme, men deres fulde navne
er kendt af redaktionen.
Han kunne sagtens have lyst til sex. Han
kunne også onanere. Det var bare mig, der ikke
kunne få den op og stå hos ham. Dén sved!
For ham var
det et turn-off,
at jeg bare
skulle have sex
Han viser mig ellers på alle
andre måder, at han elsker mig, så
egentlig forstår jeg ham ikke
’’ ’’
5. 32 FEMiNA.dk 06/2016
perspektiv
H
vis mandens pik ikke fungerer, som den skal, betyder det meget for
mandens selvbillede og maskulinitet.Vi er oppe mod et samfundsbillede,
hvor manden skal fremstå som den evigt potente og sexhungrende, og
kvinden som den, der står for afvisningerne og doseringen af sex. Sådan
groft sagt, siger sexologVivi Hollænder.
Så når lysten forsvinder i kortere eller længere tid, så kan det være skamfuldt for
mange mænd, da de ikke føler sig som mand nok.
ViviHollændermødermændmedmanglendelysthverdag.Entenkommerdealene
ellermedpartneren.Ogdererifølgehendemangeårsagertildensvingendeeller
manglendelyst.Detkanforeksempelbådeskyldessygdomogstress,negative
oplevelseriforbindelsemedsex,forventningspresogmanglendelysttilpartneren.
Der er forskel på manglende lyst og rejsningsproblemer
Manden kan sagtens have en høj libido og dermed stor lyst til sex og alligevel ikke
være i stand til at gennemføre sex med sin partner i kortere eller længere tid.
– Jeg oplever, at mænd ikke kan have sex med konen, selv om de sagtens kan
onanere dagligt. Så er det ikke lysten til sex, den er gal med.
Hvordan tackler man så manglende lyst – uanset varighed og årsag?
– Som par skal man tackle det afslappet og kærligt. I nye forhold er der som regel
tale om præstationsangst, som går over, når manden føler sig tryg. Det er vigtigt
at få sat ord på som: ”Jeg har mistet lysten for tiden, fordi jeg har så forbandet
travlt på jobbet”, eller: ”Det virker, som om du forventer for meget af mig altid”,
eller andet. Og kvinden SKAL stole på den besked, hun får. Hun skal ikke bebrejde
sig selv eller ham den manglende lyst. Foreslå eventuelt en pause, og prøv senere.
Ekspert:
Mænds
Kvinden SKAL stole på den besked,
hun får. Hun skal ikke bebrejde sig selv
eller ham den manglende lyst
Forskellige årsager
til manglende sexlyst
• Stress og sygdom
• For mange negative sexoplevelser
eller afvisninger: Sex = nederlag
• Forventningspres og præstati-
onsangst
• Manglende lyst til partneren
• Lav libido, eller aseksuelitet
• ”Byttet” er nedlagt, og han føler
sig for tryg i forholdet
• Luder-madonna-komplekset: Hvis
han forguder hende, eller hun bli-
ver MODER. Hun må ubevidst ikke
”besudles” af hans dyriske lyster
Husk altid:
• Det er normalt i perioder!
• Sæt ord på – undgå kritik
• Vær ærlige – afklar årsagen
• Lyt og undgå forsvarsposition
• Hvis I ikke selv kan løse det, så
hent hjælp professionelt
Kilde:Vivi Hollænder
manglende lyst
er tabu