The document discusses marketing strategies for Feathers Homeo Soap, an anti-allergic soap that targets children above 5 years old. The strategies include geographical and demographic segmentation in advertisements and MPR activities. The soap also aims to build a successful brand by inducing the brand among its target audience's culture, substantiating purity, associating with causes, and endorsing with national icons.

1. Feathers Homeo Soap

2. STP
 Geographical and demographical segmentation.
 Targeting children above 5 years.
 Positioning as a anti-allergic soap.

3. Strategies
 Advertisements
 MPR Activities
 Adopting hierarchical effect model
 Sales promotion tools

4. Building a successful brand
 Inducing the brand among culture of the
target audience.
 Substantiate this message with purity factor.
 Associating with the cause.
 Endorsing with our ‘Father of Nation’