Rob Ransome completed a 3-month internship with Foote, Cone and Belding Africa in Cape Town, working in the strategy department. During his internship, he assisted with competitor research for brands like Engen Petroleum and Corner Bakery, and market research including a report on ready-to-drink beverages in Africa for Distell. He presented findings to Distell's Africa Board and Cider Category Board and showed strong strategic skills in insights analysis. Rob actively participated in strategic discussions and made meaningful contributions, impressing his supervisor with his knowledge and team-oriented approach. His supervisor believed Rob is a bright, hardworking individual with potential for success in brand communication and strategic planning.