This document provides an overview of a footwear collection for autumn/winter 2010 from the Danish sports-fashion brand Hummel. It discusses how the brand has seen increased success over the past year. The collection features a wide range of styles and materials to suit different needs and tastes, combining heritage silhouettes with modern trends. It focuses on women's styles and includes shoes made of canvas, leather, suede and other materials in various colors. Details on specific shoe styles and colors are also provided.
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3. intro aw10
Do Nonetheless, during the past year the market has seen hummel fashion footwear
soar higher than ever before and consequently, for this season we have developed
bumblebees
the biggest and most complex hummel fashion footwear collection to date.
A collection with features and benefits for every need and taste in pretty much all
really
shapes and sizes. Materials range from breathable canvas and water resistant
oiled leathers to heritage suede and futuristic neon PU – everything in a
unique 70s-meet-80s-meet-the-future combination.
fly?
The collection silhouettes tell the story of the hummel heritage while allowing the
materials and colours to show the new and emerging trends we regard as being
significant for the AW10 season. Having been considered to be primarily a men’s
brand for years, this time around we have made exclusive styles for women only
In terms of sheer aerodynamics a bumblebee with particular focus on their needs.
ought not be able to achieve flight let alone And for you few skeptics out there; yes, bumblebees do fly and so does that old
leave the ground. Likewise, in an ever-changing quirky and innovative Danish sports-fashion brand named hummel - higher and
more agile than ever before.
world marked by the worst financial crisis since
We hope you’ll enjoy our fashion footwear AW10 collection as much as we did
World War II, most companies should not be able creating it.
to achieve economic growth due to consumers All the best
holding back. hummel Footwear Team
4 5
4. stadil
originals
StAdil high OriginAl
// 63-153
63-153-6282 63-153-7364
kombu green / silver birch total eclipse / silver birch
Sizes 40 - 48 // sUede 63-153-8234
coffee bean / silver birch
StAdil lOW OriginAl
// 63-179
63-179-2935 63-179-2936
black / silver birch ebony / silver birch
63-179-3870 63-179-8234
nightshade / silver birch coffee bean / silver birch
n
lD esig
Sc hoo al
Old ateri
ita ge M
Her er
e Upp ng
Sued De taili
s ive le
E xclu utso
O
- Slip
6
Non 7
5. k
r Loo
Winte
ha
wit
ign
ol Des
cho ng
OldS Lini Sue
de
ter d
Win r an
War
m the
Lea
ain
Fu ll Gr
winter
Sizes 40 - 48 // oiled leather
stadil
Winter StAdil // 63-150
63-150-2643 63-150-2707 63-150-8058
black / online lime ebony / red coffee bean / brilliant blue
8 9
6. stadil
high
cph
Sizes 36 - 48 //
fUll-grain leather
StAdil high cph // 63-067 t
ro duc
e nt P r
Statem Leathe
n
- Grai
63-067-3914 63-067-5074 63-067-6564 63-067-7804 63-067-9662
Full Sho
e
ge
dark cheddar / yellow cream / online lime / total eclipse / deep purple /
rita n
esig
brilliant blue / red brilliant blue / red brilliant blue / red brilliant blue / red brilliant blue / red
H e lD
hoo e
Sc Ou tsol
Old ted
en
it Sc
Fru
10 11
7. StAdil high // 63-066
63-066-2640 63-066-2709
black / brilliant blue / ebony / dark cheddar /
red / gum silver birch
63-066-2940 63-066-8233
black / kombu green / coffee bean / cheddar
silver birch
stadil
63-066-9228 63-066-9687
white / blue / red / gum white / total eclipse /
brilliant blue
StAdil lOW // 63-064
high +
low
63-064-2640 63-064-7870
black / brilliant blue / total eclipse /
red / gum rhododendron / blue
te
ouet
sic Silh n
Clas lD esig
c hoo r
ld S athe
63-064-8233 63-064-9228
O Le
coffee bean / cheddar white / blue / red / gum
Sizes 36 - 48 // Gr ain
fUll-grain leather Full-
12 13
8. stadil
high
canv as
Sc hoo
lD esig
n
ladySizes 36 - 42 //
shimmer canvas
Old as al
Canv teri
er er M
a
Sh imm pp
b le U
atha
Bre
StAdil high cAnv lAdy // 63-077
AS
63-077-2625 63-077-2679 63-077-2939 63-077-5003 63-077-9637
black champagne castle rock / silver gun metal bronze white champagne
14 15
9. StAdil Super high //
leAther //63-152
63-152-2938 63-152-9691
black / limoges blue white / kombu green / red
StAdil Super high //
Suede // 63-152
63-152-2713 63-152-7872
ebony / silver birch / total eclipse / silver birch /
neon orange neon yellow
ign
ol Des
stadil
cho Sizes 40 - 48 //
S t
Old h Cu p fUll-grain leather & sUede
er Hig ro Stra
Sup Velc
ble
super
ova
Rem
16
high 17
10. Slimmer StAdil lOW
// 63-162
63-162-2700 63-162-2724
black / deep teal ebony / rhododendron /
silver birch
63-162-2942
castle rock / ebony /
ribbon red
Slimmer StAdil high
// 63-160
63-160-2700 63-160-2720
black / deep teal ebony / rhododendron
slimmer
l
Mode
ritage
stadil
63-160-2942
r He
castle rock / ebony /
ribbon red
u
ed on o
Bas
tte
oue
high +
ilh
Sli mS er
L eath iling
O iled Det
a
ve
low
lusi
Exc
Sizes 36 - 48 //
oiled leather/sUede
18 19
11. slimmer
l
ode
eM
itag
stadil
r
u r He
ed on o
te Bas
uet
high
o
Silh
Slim nva
s
Ca ng
W a xed etaili
ve D
winter
si
E xclu rs
rC olou
W inte
Slimmer StAdil high Winter // 63-163
Sizes 36 - 48 //
waxed canvas
63-163-2672 63-163-3869 63-163-6465 63-163-7838
black / castle rock rhododendron / silver birch kombu green / silver birch total eclipse / silver birch
20 21
12. slimmer
stadil
high Sizes 36 - 48 //
canvas
ed
Bas el
tte
oue ge Mod
lh ita olou
rs
Si C
lim r Her
S u ibrant
on o al in V
ateri
vas M
Can
Slimmer StAdil high // 63-111
63-111-1935 63-111-2114 63-111-2722 63-111-3531 63-111-3868 63-111-6316 63-111-6466 63-111-7207 63-111-8055 63-111-9001
silver birch / white black / white ebony ribbon red / white nightshade / white online lime / white deep teal / white brilliant blue / white coffee bean white
22 23
13. slimmer
stadil
low
canvas
Sizes 36 - 48 //
canvas
l
ode
eM
r itag
u r He
ed on o rs
te Bas Colou
ouet ibrant
Silh al in V
Slim teri
Ma
vas
Can
Slimmer StAdil lOW cAnv // 63-112
AS
63-112-1935 63-112-2114 63-112-2652 63-112-3868 63-112-7648
silver birch / white black / white castle rock / white nightshade / white dress blue / white
24 25
14. t
h Cu n
Hig lD esig r
Slim tadi e athe
S
ned ain ed L
Refi e Gr
iv
Ex clus als
ateri
al M
Ton ok
sic Lo
Clas
miss miSS StAdil // 63-127
stadil
Sizes 36 - 42 //
fUll-grain leather/sUede
26
63-127-2700
black / deep teal
63-127-2934
castle rock / frosty spruce
63-127-3906
rhododendron / deep teal
63-127-9692
whisper white / total
eclipse / rhododendron
27
15. venice
t
M idcu r
Slim Le athe
age
mid
t ign le
Vin l Des utso
oo ber
O
Sch ub
Old mR
Gu
Re tro
Sizes 36 - 42 //
fUll-grain leather/sUede
venice mid // 63-156
63-156-2717 63-156-8097 63-156-9692
Jet black / ebony coffee bean / ebony whisper white/ total
eclipse/ rhododendron
28 29
16. moNaco
Sizes 36 - 42 //
fUll-grain leather/sUede athe
r
Le
Grain
Full- ls
D etai
Liz ard
mOnAcO // 63-089 mOnAcO meSh // 63-107
63-089-2933 63-089-3907 63-107-3866 63-107-3908 63-107-7798
ebony / black rhododendron / royal purple / neon yellow rhododendron / neon pink total eclipse / neon orange
fuchsia purple
30 31
17. StAdil high OriginAl // 63-153 StAdil high // 63-066
Sizes 40 - 48 // Suede Sizes 36 - 48 // Full-grain leather
63-153-6282 63-153-7364 63-153-8234 63-066-2640 63-066-2709 63-066-2940 63-066-8233
kombu green / silver birch total eclipse / silver birch coffee bean / silver birch black / brilliant blue / ebony / dark cheddar / black / kombu green / coffee bean / cheddar
red / gum silver birch silver birch
StAdil lOW OriginAl // 63-179
Sizes 40 - 48 // Suede
63-066-9228 63-066-9687
white / blue / red / gum white / total eclipse /
brilliant blue
63-179-2935 63-179-2936 63-179-3870 63-179-8234
black / silver birch ebony / silver birch nightshade / silver birch coffee bean / silver birch
Winter StAdil // 63-150 StAdil lOW // 63-064
Sizes 40 - 48 // oiled leather Sizes 36 - 48 // Full-grain leather
63-150-2643 63-150-2707 63-150-8058 63-064-2640 63-064-7870 63-064-8233 63-064-9228
black / online lime ebony / red coffee bean / brilliant blue black / brilliant blue / total eclipse / coffee bean / cheddar white / blue / red / gum
red / gum rhododendron / blue
StAdil high cph // 63-067 StAdil Super high // 63-152
Sizes 36 - 48 // Full-grain leather Sizes 40 - 48 // Full-grain leather
63-067-3914 63-067-5074 63-067-6564 63-067-7804 63-067-9662 63-152-2938 63-152-9691
dark cheddar / yellow cream / online lime / total eclipse / deep purple / black / limoges blue white / kombu green / red
brilliant blue / red brilliant blue / red brilliant blue / red brilliant blue / red brilliant blue / red
StAdil high cAnv // 63-069
AS StAdil Super high // 63-152
Sizes 36 - 48 // CanvaS Sizes 40 - 48 // Suede
63-069-2640 63-069-9725 63-152-2713 63-152-7872
32
black / brilliant blue /
red / gum
white / blue / red / gum ebony / silver birch /
neon orange
total eclipse / silver birch /
neon yellow
32 33
18. Slimmer StAdil lOW // 63-162 Slimmer StAdil high Winter // 63-163
Sizes 36 - 48 // oiled leather/Suede Sizes 36 - 48 // waxed CanvaS
63-162-2700 63-162-2724 63-162-2942
black / deep teal ebony / rhododendron / castle rock / ebony /
silver birch ribbon red 63-163-2672 63-163-3869 63-163-6465 63-163-7838
black / castle rock rhododendron / silver birch kombu green / silver birch total eclipse / silver birch
Slimmer StAdil high // 63-160 Slimmer StAdil high cAnv // 63-111
AS
Sizes 36 - 48 // oiled leather/Suede Sizes 36 - 48 // CanvaS
63-160-2700 63-160-2720 63-160-2942 63-111-2114 63-111-2722 63-111-3531 63-111-3868
black / deep teal ebony / rhododendron castle rock / ebony / silver birch / white black / white ebony ribbon red / white nightshade / white
ribbon red
Slimmer StAdil lOW // 63-115
Sizes 36 - 48 // Full-grain leather/Suede
63-111-6316 63-111-6466 63-111-7207 63-111-8055 63-111-9001
online lime / white deep teal / white brilliant blue / white coffee bean white
63-115-2672 63-115-9358
black / castle rock white / castle rock /
ribbon red
Slimmer StAdil high // 63-114 Slimmer StAdil lOW cAnv // 63-112
AS
Sizes 36 - 48 // Full-grain leather/Suede Sizes 36 - 48 // CanvaS
63-114-2672 63-114-9358
63-112-1935 63-112-2114 63-112-2652 63-112-3868 63-112-7648
black / castle rock white / castle rock /
silver birch / white black / white castle rock / white nightshade / white dress blue / white
ribbon red
34 35
19. StAdil high cAnv lAdy // 63-077
AS mOnAcO // 63-089
Sizes 36 - 42 // Shimmer CanvaS Sizes 36 - 42 // Full-grain leather/Suede
63-077-2625 63-077-2679 63-077-2939 63-077-5003 63-077-9637 63-089-2933 63-089-3907
black champagne castle rock / silver gun metal bronze white champagne ebony / black rhododendron /
fuchsia purple
miSS StAdil // 63-127 mOnAcO meSh // 63-107
Sizes 36 - 42 // Full-grain leather/Suede Sizes 36 - 42 // nylon/pu
63-127-2700 63-127-2934 63-127-3906 63-127-9692 63-107-3866 63-107-3908 63-107-7798
black / deep teal castle rock / frosty spruce rhododendron / deep teal whisper white / total royal purple / neon yellow rhododendron / neon pink total eclipse / neon orange
eclipse / rhododendron
venice mid // 63-156
Sizes 36 - 42 // Full-grain leather/Suede
63-156-2717 63-156-8097 63-156-9692
Jet black / ebony coffee bean / ebony whisper white/ total
eclipse/ rhododendron
36 37
20. phoTography packshoTs makeup models design & producTion hummel inTernaTional kraftcentralen tel: +45 87 34 48 00 email: info@hummel.dk
morten tonsberg anders kavin henriette malling Jan hummel international a/s sporT & leisure a/s sønderhøJ 10 fax: +45 87 34 48 29
olivia dk-8260 viby J
philip Århus
lou denmark
38