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Coca – Cola




              1
Informazioni




●   Bevanda industriale analcolica di tipo soft drink.


●   Colore scuro dovuto al caramello


●   Casa produttrice della bevanda: The Coca-Cola Company.




                                                             2
Storia del prodotto


●   Inventata dal farmacista statunitense John Stith Pemberton


●   8 maggio 1886 ad Atlanta


●   Creata come rimedio per il mal di testa


●   Primo nome "Pemberton's French Wine Coca"




                                                                 3
Composizione


●   Acqua


●   Anidride carbonica e caffeina


●   Zucchero e caramello


●   Acido fosforico


●   Aromi naturali
                                          4
Desing


●   Coca-Cola famosa per i particolari contenitori


●   Facilmente distinguibile


●   Variazioni promozionali decorano lattine in presenza di eventi


●   Ex : Natale o eventi sponsorizzati dalla bevanda


●   Coca-cola diventata oggetto di collezionismo
                                                                     5
Slogan pubblicitari


●   1886 Drink Coca-Cola


●   1986 Catch the wave


●   2006 Taste the Coke side of life


●   2012 Open Happiness (Coca-Cola)




                                                6
Maschi e Femmine dai 12 ai 19 anni – media del consumo latte e
                         coca cola


25



20




15
                                                        Latte
                                                        Coca Cola
10




5



0
       Maschi      Maschi      Femmine      Femmine

     1977-78      1994-96     1977-78      1994-96
                                                                    7
Consumo Coca Cola




                    8
Tabella


Francia           137

Italia            144

Canada            232

Austria           257

Spain             289

Stati Uniti       399

Malta             598

Mexico            665
                        9
Tabella


Francia           137

Italia            144

Canada            232

Austria           257

Spain             289

Stati Uniti       399

Malta             598

Mexico            665
                        9

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Fanini carla 2012-13_es3

  • 2. Informazioni ● Bevanda industriale analcolica di tipo soft drink. ● Colore scuro dovuto al caramello ● Casa produttrice della bevanda: The Coca-Cola Company. 2
  • 3. Storia del prodotto ● Inventata dal farmacista statunitense John Stith Pemberton ● 8 maggio 1886 ad Atlanta ● Creata come rimedio per il mal di testa ● Primo nome "Pemberton's French Wine Coca" 3
  • 4. Composizione ● Acqua ● Anidride carbonica e caffeina ● Zucchero e caramello ● Acido fosforico ● Aromi naturali 4
  • 5. Desing ● Coca-Cola famosa per i particolari contenitori ● Facilmente distinguibile ● Variazioni promozionali decorano lattine in presenza di eventi ● Ex : Natale o eventi sponsorizzati dalla bevanda ● Coca-cola diventata oggetto di collezionismo 5
  • 6. Slogan pubblicitari ● 1886 Drink Coca-Cola ● 1986 Catch the wave ● 2006 Taste the Coke side of life ● 2012 Open Happiness (Coca-Cola) 6
  • 7. Maschi e Femmine dai 12 ai 19 anni – media del consumo latte e coca cola 25 20 15 Latte Coca Cola 10 5 0 Maschi Maschi Femmine Femmine 1977-78 1994-96 1977-78 1994-96 7
  • 9. Tabella Francia 137 Italia 144 Canada 232 Austria 257 Spain 289 Stati Uniti 399 Malta 598 Mexico 665 9
  • 10. Tabella Francia 137 Italia 144 Canada 232 Austria 257 Spain 289 Stati Uniti 399 Malta 598 Mexico 665 9