Avia’s imaginative place branding, wayfinding programs and visual systems connect people to places by engaging their senses. We combine research and targeted strategy with design excellence to make cities, and public environments more attractive, competitive and beloved. We amplify their strength by taping their distinctive sense of place to enhance tourism, economic development and community pride.
ECOLUXE LOUNGE is a behind-the-scenes, private luxury event created and produced by veteran TV/Film product placement producer, Debbie Durkin, Durkin Entertainment, that executes memorable experiential experiences for our stars and media guests, in its 17th year in Beverly Hills, CA. celebrating Television's Biggest Night, the primetime TV Awards. We are storytellers and content creators, custom designing a destination experience that connects brands with environmental, social causes, health and wellness, media, social media pop culture Influencers, athletes, music artists and entertainment industry VIP’s.
Producer Debbie Durkin pivoted and successfully created USA’s very first celebrity DRIVE-THRU Lounge in September 2020 in the throes of the pandemic with no vaccine in sight by installing health mandates designed for maximum protection. #EventResponsibly @producerdeb Aligning your brand with the industry’s top tastemakers, capitalizing on traditional and social media attention from stars and influencers interacting with your brand, producing valuable, relevant content, elevates awareness across a variety of mediums. Our team specializes in building brands through smart strategic TV/Film product placements, top tier media, and pop culture influencers that deliver authentic and powerful placements resulting in wide media coverage that drives momentum and translates into increased sales and leveraged brand awareness. Hilton's Executive Chef serves up a 5-star Celebrity Luncheon to our guests amongst other fun interactive surprises with each brand sponsors pop-up installations. We are pet-friendly too!
ECOLUXE LOUNGES create positive social impact and support a multitude of nonprofits. Our Charity Partner is Marley's Mutts Dog Rescue https://www.marleysmutts.org/
We celebrate the 2023 nominees and Celebrity arrivals in our GETTY IMAGES exclusive gallery, the world's top entertainment photo resource for global press. We continue to receive media placements years later. We feature select brands in broadcast TV segments, top tier print and digital magazines, radio, podcasts, and more. Previous brands have acquired celebrity endorsement deals, TV and Film brand integration and placements, social media campaigns, and investors through our introductions to select invited guests to our events. Our event networking opportunities are endless.
Guests are escorted by our team of Celebrity Ambassadors led by our production coordinator Kami Christiansen. VIPS will dine on amazing foods while our DJ delivers cool ambiance and discover brands who create purposeful products that are good for the Planet and sustainable living.
We've leveled up our event visuals with stunning custom floral installs provided by our team of designers. As purposeful producers and a collective group of creatives, we move forward with resolve in our brand message commitments of purpose, sustainability, diversity, uplifting businesses, and more surprises!
Our creative Market Research Team’s goal was to perform customer and market analysis as well as research in order to provide our client, Spectrvm, with a brand story and recommendations for how to implement a marketing plan. Spectrvm’s objective was to gain a unique branding position to strengthen the success of their future launch on kickstarter, and to create strong brand loyalty. In diving into our research, which was conducted through two rounds of in-depth interviews and observations, our team’s research purpose was to understand how strong relationships are formed by members of the Electronic Dance Music ‘tribe’.
We used a phenomenological approach to gain a deeper insight of the EDM culture as a whole. By applying the phenomenological method of research, our team was able to understand the lived experiences that members of this tribe had, both during and outside of the festival environment.
After performing research and analyzing the findings, our Market Research Team unveiled insights that suggest sensory enhancers, production value, and intimacy lead to an ever-revolving triangle which leads to social responsibility. In this case, Spectrvm is the force that draws people into the ‘tribe’ and provides experienced ravers with an increasing sense of social responsibility in the rave environment.
Avia’s imaginative place branding, wayfinding programs and visual systems connect people to places by engaging their senses. We combine research and targeted strategy with design excellence to make cities, and public environments more attractive, competitive and beloved. We amplify their strength by taping their distinctive sense of place to enhance tourism, economic development and community pride.
ECOLUXE LOUNGE is a behind-the-scenes, private luxury event created and produced by veteran TV/Film product placement producer, Debbie Durkin, Durkin Entertainment, that executes memorable experiential experiences for our stars and media guests, in its 17th year in Beverly Hills, CA. celebrating Television's Biggest Night, the primetime TV Awards. We are storytellers and content creators, custom designing a destination experience that connects brands with environmental, social causes, health and wellness, media, social media pop culture Influencers, athletes, music artists and entertainment industry VIP’s.
Producer Debbie Durkin pivoted and successfully created USA’s very first celebrity DRIVE-THRU Lounge in September 2020 in the throes of the pandemic with no vaccine in sight by installing health mandates designed for maximum protection. #EventResponsibly @producerdeb Aligning your brand with the industry’s top tastemakers, capitalizing on traditional and social media attention from stars and influencers interacting with your brand, producing valuable, relevant content, elevates awareness across a variety of mediums. Our team specializes in building brands through smart strategic TV/Film product placements, top tier media, and pop culture influencers that deliver authentic and powerful placements resulting in wide media coverage that drives momentum and translates into increased sales and leveraged brand awareness. Hilton's Executive Chef serves up a 5-star Celebrity Luncheon to our guests amongst other fun interactive surprises with each brand sponsors pop-up installations. We are pet-friendly too!
ECOLUXE LOUNGES create positive social impact and support a multitude of nonprofits. Our Charity Partner is Marley's Mutts Dog Rescue https://www.marleysmutts.org/
We celebrate the 2023 nominees and Celebrity arrivals in our GETTY IMAGES exclusive gallery, the world's top entertainment photo resource for global press. We continue to receive media placements years later. We feature select brands in broadcast TV segments, top tier print and digital magazines, radio, podcasts, and more. Previous brands have acquired celebrity endorsement deals, TV and Film brand integration and placements, social media campaigns, and investors through our introductions to select invited guests to our events. Our event networking opportunities are endless.
Guests are escorted by our team of Celebrity Ambassadors led by our production coordinator Kami Christiansen. VIPS will dine on amazing foods while our DJ delivers cool ambiance and discover brands who create purposeful products that are good for the Planet and sustainable living.
We've leveled up our event visuals with stunning custom floral installs provided by our team of designers. As purposeful producers and a collective group of creatives, we move forward with resolve in our brand message commitments of purpose, sustainability, diversity, uplifting businesses, and more surprises!
Our creative Market Research Team’s goal was to perform customer and market analysis as well as research in order to provide our client, Spectrvm, with a brand story and recommendations for how to implement a marketing plan. Spectrvm’s objective was to gain a unique branding position to strengthen the success of their future launch on kickstarter, and to create strong brand loyalty. In diving into our research, which was conducted through two rounds of in-depth interviews and observations, our team’s research purpose was to understand how strong relationships are formed by members of the Electronic Dance Music ‘tribe’.
We used a phenomenological approach to gain a deeper insight of the EDM culture as a whole. By applying the phenomenological method of research, our team was able to understand the lived experiences that members of this tribe had, both during and outside of the festival environment.
After performing research and analyzing the findings, our Market Research Team unveiled insights that suggest sensory enhancers, production value, and intimacy lead to an ever-revolving triangle which leads to social responsibility. In this case, Spectrvm is the force that draws people into the ‘tribe’ and provides experienced ravers with an increasing sense of social responsibility in the rave environment.
1. VOLUME 1 ISSUE 2 FALL 2015
FAQ’s
What do you do?
We preserve the goodwill
and reputation of the
university by protecting its
identifying brand marks.
How do you do that?
We monitor the
university’s brand when it’s
used on a wide array of
items (for sale and not), for
sponsorships with outside
organizations, commercial
photography, filming on
campus, etc.
What does the brand
include?
Anything with UC’s logos,
colors, fixtures on campus,
trademarks, etc., that
connect to the university.
Examples:
- Abbrieviation “UC”
- #hottestcollegeinamerica
- The word “Cincinnati”
UNIVERSITY LAUNCHES TARTAN
On October 16, the university officially
unveiled the new tartan pattern to add to
its proprietary marks. It is registered
with The Scottish Register of Tartans.
The pattern helps represent the
university’s story of its own colors and
the institution’s deep connection with
the City of Cincinnati.
You can find items decorated with the
tartan pattern such as kilts, ties, scarves,
sashes, furniture, and other items at
retailers including the Bookstore,
Rallyhouse, DuBois, and Dwellings.
Cookies topped with the pattern are also
available from Servatii’s Bakery.
DID YOU KNOW?
Champion Products
claim to have been the
first co. to have printed
college logos on products.
UCLA merchandise was
sold to their Student’s
Store in the 30’s.
HAVE ANY QUESTIONS?
- uc.edu/licensing
- licensing@uc.edu
- (513) 558-1063
BABY BEARCAT JOINS UC FAMILY
Weighing in as a fluffy ball of spirit, the
Baby Bearcat was added to the
university’s library of trademarks.
#WEWEARUC CAMPAIGN VIDEO
Beginning with the soft launch of the
#WeWearUC campaign in late July,
groups across campus have been
utilizing the hashtag showing their spirit
across social media. The Trademarks and
Licensing Office has partnered with
Photographic Services to compile a video
embracing the #WeWearUC message.
Groups from Club Soccer, the College of
Business, the College of Engineering,
cheerleading, Air Care, etc., all
participated. The main video has played
during football games and will play
during basketball games.
TRADEMARKS & LICENSING
N E W S L E T T E R
BEARCAT JOINS BRAD PAISLEY
AND OTHER MASCOTS AT CMA’S
(Photo courtesy of ABC)
Country music and collegiate fans alike
were surprised by special guests during
country music star Brad Paisley’s
performance of his song “Country
Nation” at the 2015 Country Music
Awards on November fourth.
Bearcat was one of the many collegiate
mascots selected by the university’s
sponsorship agents IMG, licensing
agents CLC, and their parent company
WME who all collaborated to send
Bearcat to Nashville.
C h i l d r e n ’ s
products such as
onesies, pacifers,
bibs, cups, and
other items are
expected to be
produced featuring
the new member of
the bearcat family.
