The document provides guidance on creating an effective newsletter. It recommends determining the target audience, developing a mailing list to distribute the newsletter to that audience, and considering how much time and budget will be dedicated to publishing the newsletter on a regular basis, at least quarterly. The document also provides tips on developing headlines, selecting content like articles and images, and reusing existing marketing materials in the newsletter.

1. Newsletter Date
Newsletter Title Volume 1, Issue
/
Lead Story Headline
The purpose of a newsletter is to provide specialized it contains, for example, employees or people interested
information to a targeted audience. Newsletters can be in purchasing a product or requesting your service.
a great way to market your product or service, and also
You can compile a mailing list from business reply
create credibility and build your organization’s identity
cards, customer information sheets, Business cards
among peers, members, employees, or vendors.
collected at trade shows, or membership lists. You might
First, determine the audience of the newsletter. This consider purchasing a mailing list from a company.
could be anyone who might benefit from the information
it contains, for example, employees or people interested
in purchasing a product or requesting your service.
You can compile a mailing list from business reply
cards, customer information sheets, Business cards
collected at trade shows, or membership lists. You might
consider purchasing a mailing list from a company.
If you explore the Project Gallery, you will find many
publications that match the style of your newsletter. The
purpose of a newsletter is to provide specialized
information to a targeted audience. Next, establish how
much time and money you can spend on your
newsletter. These factors will help determine how
frequently you publish the newsletter and its length.
First, determine the audience of the newsletter. This
could be anyone who might benefit from the information
Second Story Headline
The purpose of a newsletter is to provide specialized collected at trade shows, or membership lists. You
information to a targeted audience. Newsletters can be might consider purchasing a mailing list from a
a great way to market your product or service, and also company.
create credibility and build your organization’s identity
among peers, members, employees, or vendors.
First, determine the audience of the newsletter. This
could be anyone who might benefit from the information
it contains, for example, employees or people interested
in purchasing a product or requesting your service.
If you explore the Project Gallery, you will find many
publications that match the style of your newsletter.
You can compile a mailing list from business reply
cards, customer information sheets, Business cards

2. Page 2 of 4
Inside Story Headline
The purpose of a newsletter is to provide newsletter. This could be anyone who
specialized information to a targeted might benefit from the information it
audience. Newsletters can be a great contains, for example, employees or
way to market your product or service, people interested in purchasing a product
and also create credibility and build your or requesting your service.
organization’s identity among peers,
If you explore the Project Gallery, you will
members, employees, or vendors.
“To catch the reader’s find many publications that match the
attention, place an First, determine the audience of the style of your newsletter.
interesting sentence or newsletter. This could be anyone who
quote from the story might benefit from the information it
here.” contains, for example, employees or
people interested in purchasing a product
or requesting your service.
First, determine the audience of the
Inside Story Headline
The purpose of a newsletter is to provide people interested in purchasing a
specialized information to a targeted product or requesting your service.
audience. Newsletters can be a great
First, determine the audience of the
Photo Caption Text way to market your product or service,
newsletter. This could be anyone who
and also create credibility and build your
might benefit from the information it
organization’s identity among peers,
contains, for example, employees or
members, employees, or vendors.
people interested in purchasing a
First, determine the audience of the product or requesting your service.
newsletter. This could be anyone who
might benefit from the information it
contains, for example, employees or
Inside Story Headline
The purpose of a newsletter is to provide newsletter. This could be anyone who
specialized information to a targeted might benefit from the information it
audience. Newsletters can be a great contains, for example, employees or
way to market your product or service, people interested in purchasing a
and also create credibility and build your product or requesting your service.
organization’s identity among peers,
members, employees, or vendors.
First, determine the audience of the

3. Page 3 of 4
Inside Story Headline
The purpose of a newsletter is to provide style of your newsletter.
specialized information to a targeted
Next, establish how much time and
audience. Newsletters can be a great
money you can spend on your
way to market your product or service,
newsletter. These factors will help
and also create credibility and build your
determine how frequently you publish
organization’s identity among peers,
your newsletter at least quarterly so that
members, employees, or vendors.
it’s considered a consistent source of
First, determine the audience of the information. Your customers or
newsletter. This could be anyone who employees will look forward to its arrival.
might benefit from the information it
Your headline is an important part of the
contains, for example, employees or
newsletter and should be considered
people interested in purchasing a
carefully.
product or requesting your service.
In a few words, it should accurately
You can compile a mailing list from
represent the contents of the story and
business reply cards, customer
draw readers into the story.
information sheets, Business cards
collected at trade shows, or membership
Photo Caption Text
lists. You might consider purchasing a
mailing list from a company.
If you explore the Project Gallery, you
will find many publications that match the
Inside Story Headline
You can also research articles or find If the newsletter is distributed internally,
“filler” articles by accessing the World you might comment upon new
Wide Web. You can write about a variety procedures or improvements to the
of topics but try to keep your articles business. Sales figures or earnings will
short. show how your business is growing.
Much of the content you put in your Some newsletters include a column that “To catch the reader’s
newsletter can also be used for your is updated every issue, for instance, an attention, place an
Web site. Microsoft Word offers a simple advice column, a book review, a letter interesting sentence
way to convert your newsletter to a Web from the president, or an editorial. You or quote from the story
publication. So, when you’re finished can also profile new employees or top here.”
writing your newsletter, convert it to a customers or vendors.
Website and post it.
Selecting pictures or graphics is an
The subject matter that appears in important part of adding content.
newsletters is virtually endless. You can
include stories that focus on current
technologies or innovations in your field.
You may also want to note business or
economic trends, or make predictions for
your customers or clients.

4. Back Page Story Headline
In a few words, it should accurately One benefit of using your newsletter as
represent the contents of the story and a promotional tool is that you can reuse
draw readers into the story. Develop the content from other marketing materials,
headline before you write the story. This such as press releases, market studies.
way, the headline will help you keep the
Phone: While your main goal of distributing a
story focused.
newsletter might be to sell your product
Examples of possible headlines include or service, the key to a successful
Fax: Product Wins Industry Award, New newsletter is making it useful to your
Product Can Save You Time, readers.
E-Mail: Membership Drive Exceeds Goals, and
New Office Opens Near You.
We’re on the Web!
See us at:
www.Example.com