The document provides guidance on creating an effective newsletter, noting that the newsletter should have a clearly defined audience and purpose. It recommends determining the audience, developing content on relevant topics, and considering design elements like headlines, images, and styles when crafting each issue. The goal is to make the newsletter a useful and engaging resource for readers while also promoting an organization's products, services, or messages.

1. Newsletter Date
Newsletter Title Volume 1,
/ Issue
Lead Story Headline
The purpose of a newsletter is to provide specialized could be anyone who might benefit from the information
information to a targeted audience. Newsletters can be it contains, for example, employees or people interested
a great way to market your product or service, and also in purchasing a product or requesting your service.
create credibility and build your organization’s identity
You can compile a mailing list from business reply
among peers, members, employees, or vendors.
cards, customer information sheets, Business cards
First, determine the audience of the newsletter. This collected at trade shows, or membership lists. You
could be anyone who might benefit from the information might consider purchasing a mailing list from a
it contains, for example, employees or people interested company.
in purchasing a product or requesting your service.
You can compile a mailing list from business reply
cards, customer information sheets, Business cards
collected at trade shows, or membership lists. You
might consider purchasing a mailing list from a
company.
If you explore the Project Gallery, you will find many
publications that match the style of your newsletter. The
purpose of a newsletter is to provide specialized
information to a targeted audience. Next, establish how
much time and money you can spend on your
newsletter. These factors will help determine how
frequently you publish the newsletter and its length.
First, determine the audience of the newsletter. This
Second Story Headline
The purpose of a newsletter is to provide specialized collected at trade shows, or membership lists. You
information to a targeted audience. Newsletters can be might consider purchasing a mailing list from a
a great way to market your product or service, and also company.
create credibility and build your organization’s identity
among peers, members, employees, or vendors.
First, determine the audience of the newsletter. This
could be anyone who might benefit from the information
it contains, for example, employees or people interested
in purchasing a product or requesting your service.
If you explore the Project Gallery, you will find many
publications that match the style of your newsletter.
You can compile a mailing list from business reply
cards, customer information sheets, Business cards

2. Page 2 of 4
Inside Story Headline
The purpose of a newsletter is to provide First, determine the audience of the
specialized information to a targeted newsletter. This could be anyone who
audience. Newsletters can be a great might benefit from the information it
way to market your product or service, contains, for example, employees or
and also create credibility and build your people interested in purchasing a product
organization’s identity among peers, or requesting your service.
members, employees, or vendors.
“To catch the reader’s If you explore the Project Gallery, you will
attention, place an First, determine the audience of the find many publications that match the
interesting sentence or newsletter. This could be anyone who style of your newsletter.
quote from the story might benefit from the information it
here.” contains, for example, employees or
people interested in purchasing a product
or requesting your service.
Inside Story Headline
The purpose of a newsletter is to contains, for example, employees or
provide specialized information to a people interested in purchasing a
targeted audience. Newsletters can be a product or requesting your service.
Photo Caption Text great way to market your product or
First, determine the audience of the
service, and also create credibility and
newsletter. This could be anyone who
build your organization’s identity among
might benefit from the information it
peers, members, employees, or
contains, for example, employees or
vendors.
people interested in purchasing a
First, determine the audience of the product or requesting your service.
newsletter. This could be anyone who
might benefit from the information it
Inside Story Headline
The purpose of a newsletter is to First, determine the audience of the
provide specialized information to a newsletter. This could be anyone who
targeted audience. Newsletters can be a might benefit from the information it
great way to market your product or contains, for example, employees or
service, and also create credibility and people interested in purchasing a
build your organization’s identity among product or requesting your service.
peers, members, employees, or
vendors.

3. Page 3 of 4
Inside Story Headline
The purpose of a newsletter is to provide the style of your newsletter.
specialized information to a targeted
Next, establish how much time and
audience. Newsletters can be a great
money you can spend on your
way to market your product or service,
newsletter. These factors will help
and also create credibility and build your
determine how frequently you publish
organization’s identity among peers,
your newsletter at least quarterly so that
members, employees, or vendors.
it’s considered a consistent source of
First, determine the audience of the information. Your customers or
newsletter. This could be anyone who employees will look forward to its arrival.
might benefit from the information it
Your headline is an important part of the
contains, for example, employees or
newsletter and should be considered
people interested in purchasing a
carefully.
product or requesting your service.
In a few words, it should accurately
You can compile a mailing list from
represent the contents of the story and
business reply cards, customer
draw readers into the story.
information sheets, Business cards
collected at trade shows, or membership
Photo Caption Text
lists. You might consider purchasing a
mailing list from a company.
If you explore the Project Gallery, you
will find many publications that match
Inside Story Headline
You can also research articles or find If the newsletter is distributed internally,
“filler” articles by accessing the World you might comment upon new
Wide Web. You can write about a variety procedures or improvements to the
of topics but try to keep your articles business. Sales figures or earnings will
short. show how your business is growing.
Much of the content you put in your Some newsletters include a column that “To catch the reader’s
newsletter can also be used for your is updated every issue, for instance, an attention, place an
Web site. Microsoft Word offers a simple advice column, a book review, a letter interesting sentence
way to convert your newsletter to a Web from the president, or an editorial. You or quote from the story
publication. So, when you’re finished can also profile new employees or top here.”
writing your newsletter, convert it to a customers or vendors.
Website and post it.
Selecting pictures or graphics is an
The subject matter that appears in important part of adding content.
newsletters is virtually endless. You can
include stories that focus on current
technologies or innovations in your field.
You may also want to note business or
economic trends, or make predictions for
your customers or clients.

4. Back Page Story Headline
In a few words, it should accurately One benefit of using your newsletter as
represent the contents of the story and a promotional tool is that you can reuse
draw readers into the story. Develop the content from other marketing materials,
headline before you write the story. This such as press releases, market studies.
way, the headline will help you keep the
Phone: While your main goal of distributing a
story focused.
newsletter might be to sell your product
Examples of possible headlines include or service, the key to a successful
Fax: Product Wins Industry Award, New newsletter is making it useful to your
Product Can Save You Time, readers.
E-Mail: Membership Drive Exceeds Goals, and
New Office Opens Near You.
We’re on the Web!
See us at:
www.Example.com