The document outlines a branding strategy for a talent agency. It discusses internal aspects such as establishing a unique selling point to differentiate from competitors, understanding how others see the agency's strengths and capabilities, and identifying goals like targets, vision, and mission. External aspects include selecting a specific target audience and ensuring all content is consistent, clear, and simple. The strategy also recommends networking by becoming a social networker, owning a website and blog, giving talks, and marketing through existing networks.

1. Branding Strategy
Talent Agency

2. Internal Aspects
1. Unique Selling Point
– To make yourself different from other
competitors. To set a uniqueness that can
differentiate from others.
2. How others see you
– Strength or capability of what you able to commit
3. Identify your goals
– What you want to achieve? What is your target?
What is your vision? Mission?

3. External Aspects
1. Target Audience
– To specifically select the target audience
accordingly. The criteria and characteristic.
2. Pay attention to details
– All the content should be consistent, clarity, and
simple to understand.

4. Networking
• Become a social networker
• Own a website, blog and get it published
• Give a talk, conference, charity.
• Marketing networks between friends, co-
workers.