Fairmas HotelBenchmarking provides intelligent market observation for city hotels. You can compare your own performance with the cumulative results of your direct competitors at the click of a button. This can be done on a daily, monthly or annual basis and is permitted by a declaration of toleration from the German Federal Cartel Office, without any legal reservations.

1. Fairmas
Experts in market analysis for the hospitality industry
Know more – make better decisions:
the new generation of Hotel Benchmarking!

2. If you know the enemy
and know yourself
you need not fear the results
of a hundred battles.
- SUN TZU, The art of war; China 500 b.C.
 Fairmas GmbH, Berlin 2014 2

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Fairmas
HotelBenchmarking
The system

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Web based in new, modern design

5. 5
Focus on events

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Free additional market sets
Hotel / Set (Number of Hotels) Today MTD YTD Today MTD YTD Today MTD YTD
Demo hotel Berlin 86,2% 90,1% 76,0% 130,9 131,2 122,1 112,8 118,2 92,8
MyMarket (7/7) 94,1% 88,3% 71,7% 137,9 127,1 120,9 129,7 112,2 86,6
MyCompset (6/6) 95,3% 88,0% 71,0% 138,9 126,4 120,7 132,4 111,2 85,6
Berlin all hotels (181/196) 81,0% 83,8% 66,9% 91,6 90,9 87,4 74,1 76,2 58,4
4* Category (101/107) 82,2% 84,2% 67,0% 81,3 81,1 77,5 66,8 68,3 51,9
Berlin City West, 4* Category (45/49) 80,1% 84,3% 66,5% 78,2 76,6 75,2 62,6 64,6 50,0
5* Category (22/22) 83,7% 84,1% 68,7% 149,9 149,3 148,9 125,5 125,6 102,4
Berlin City West, 5* Category (14/14) 83,6% 84,7% 67,3% 140,9 139,2 137,1 117,8 117,9 92,3
Berlin City East, 4* Category (51/53) 83,0% 86,3% 69,5% 82,9 85,0 79,6 68,8 73,4 55,3
Occupancy Average Rate RevPar

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Best / Lowest Performer
Performance corridor
Hotel / Set Today MTD YTD Today MTD YTD Today MTD YTD
Demo hotel Berlin 86,2% 90,1% 76,0% 130,9 131,2 122,1 112,8 118,2 92,8
Best Performer (MyMarket)* 98,6% 89,8% 74,4% 157,9 151,9 138,3 155,7 136,4 102,8
Lowest Performer (MyMarket)* 84,5% 89,4% 65,8% 109,5 94,6 97,5 92,5 84,5 64,1
Occupancy Average Rate RevPar

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Trendbarometer
3 month forecast per destination

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Free group version

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Legal security
Don‘t worry
Acceptance declaration from the Federal Cartel Office
Accumulated and anonymized data
Regulated criteria for competitor sets

11. At a glance
A few words about Fairmas

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Software for hotels
with focus on:
Daily hotel benchmarking
Planning processes (budgeting / forecasting)
Controlling and Management Reporting
System interfaces

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Track record of past 10 years:
1,100 hotels and 3,500 users
work with our daily benchmarking system

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Ausgewählte Referenzen

15. Thank you for your attention
Fairmas Gesellschaft für Marktanalysen mbH
Sachsendamm 6
10829 Berlin, Germany
T +49 30 322 340 5 20
F +49 30 322 940 5 21
E office@fairmas.com
I www.fairmas.com
 Fairmas GmbH, Berlin 2014 15