Macedonian digital natives raising voices - by Mite Kuzevski #BlogOpen Novi S...NewMediaMK
Digital Activism Case Study: Macedonian Digital Natives Raising Voices, presented by Mite Kuzevski at BlogOpen Masterclass 2011 in Novi Sad, Serbia
Designed by Aleksandar Josifivski
This document summarizes social media conversations surrounding Day 2 of LeWeb'11. It shows data on the volume of mentions over time, top discussed topics, most mentioned users and hashtags. Marissa Mayer was the most discussed speaker. Beintoo received the most social mentions of any startup finalist. The document also provides methodology details and press contact information.
Photo Albums Between Analogue and Digital Technologies - Sabina Baciu @ Gloca...NewMediaMK
1. The document discusses how traditional photo albums and digital photo albums serve different functions for remembering the past and constructing identity.
2. Traditional photo albums tell the story of a family and an individual's role in their community, while digital albums focus more on the present experience and sharing with an online community.
3. The researcher conducted an ethnographic study of how people select, edit, arrange, and share photos in different types of albums to understand how the medium shapes experiences and audiences.
iBalkans presntation @ Mobile Monday MacedoniaNewMediaMK
The document describes a multilingual phrasebook app called iBalkans that contains over 850 phrases in 11 Balkan languages plus English and French. The app is organized into sections like "Food and Drink" and "Romance" and includes high quality audio recordings by native speakers. It is available in several versions with different language coverage and price points, from a free lite version up to a $14.99 full version that supports translation between any included language. Based on initial market experience, bilingual phrasebooks have sold better than the multilingual version. The developers plan to expand language coverage and modernize the app interface.
On day 1 of LeWeb'11, conversations on social media were driven by appearances from Karl Lagerfeld and Eric Schmidt. A total of 26,777 social conversations took place on day 1. Karl Lagerfeld received the most social mentions of any speaker, while discussions also focused on start-up finalists like Babelverse. The top hashtags used were related to themes of the conference like #leweb11 and #startups.
Macedonian digital natives raising voices - by Mite Kuzevski #BlogOpen Novi S...NewMediaMK
Digital Activism Case Study: Macedonian Digital Natives Raising Voices, presented by Mite Kuzevski at BlogOpen Masterclass 2011 in Novi Sad, Serbia
Designed by Aleksandar Josifivski
This document summarizes social media conversations surrounding Day 2 of LeWeb'11. It shows data on the volume of mentions over time, top discussed topics, most mentioned users and hashtags. Marissa Mayer was the most discussed speaker. Beintoo received the most social mentions of any startup finalist. The document also provides methodology details and press contact information.
Photo Albums Between Analogue and Digital Technologies - Sabina Baciu @ Gloca...NewMediaMK
1. The document discusses how traditional photo albums and digital photo albums serve different functions for remembering the past and constructing identity.
2. Traditional photo albums tell the story of a family and an individual's role in their community, while digital albums focus more on the present experience and sharing with an online community.
3. The researcher conducted an ethnographic study of how people select, edit, arrange, and share photos in different types of albums to understand how the medium shapes experiences and audiences.
iBalkans presntation @ Mobile Monday MacedoniaNewMediaMK
The document describes a multilingual phrasebook app called iBalkans that contains over 850 phrases in 11 Balkan languages plus English and French. The app is organized into sections like "Food and Drink" and "Romance" and includes high quality audio recordings by native speakers. It is available in several versions with different language coverage and price points, from a free lite version up to a $14.99 full version that supports translation between any included language. Based on initial market experience, bilingual phrasebooks have sold better than the multilingual version. The developers plan to expand language coverage and modernize the app interface.
On day 1 of LeWeb'11, conversations on social media were driven by appearances from Karl Lagerfeld and Eric Schmidt. A total of 26,777 social conversations took place on day 1. Karl Lagerfeld received the most social mentions of any speaker, while discussions also focused on start-up finalists like Babelverse. The top hashtags used were related to themes of the conference like #leweb11 and #startups.
SportyPal presntation @ Mobile Monday MacedoniaNewMediaMK
The document describes the SportyPal and SportyPal PRO fitness applications. It discusses their key functionalities such as tracking workout data, position, and average speed graphs. It also mentions the web functionalities and technical architecture. The document promotes CreationPal as the developer of these applications and discusses their success, with over 1 million downloads and partnerships with companies like Sony Ericsson and Polar.
Online Career services - Tina Zdovc, Danijela Lalic, Bojan Jovanovski @ Gloca...NewMediaMK
Online career services provide holistic career support through virtual tools, rather than just job postings. They are offered by various entities like governments, associations, companies, and universities. These services utilize interactive online tools, social media integration, and personalized experiences to help users with career exploration and job searching in a user-friendly manner by following employment trends.
How Skype Is Re Shaping Interpersonal Communication - Radmila Zivanovic @ Glo...NewMediaMK
This document discusses perspectives on interpersonal online communication and studies that have been conducted in this area. It first outlines models that have been developed to understand social cues and context in online versus offline communication, including issues of social presence, social information processing, and hyperpersonal communication. It then describes three categories of studies on uses of online communication technologies: how they are used by adolescents and adults, comparisons of online versus offline friendships, and consequences of different types of Internet use on existing relationships. Specific online communication tools discussed include instant messaging, Skype video calling, and examples of using Skype to maintain relationships at a distance. It cautions against overgeneralizing about complex social phenomena like online communication.
Time.Mk - Igor Trajkovski @ Glocal: Inside Social MediaNewMediaMK
The document describes the development of a computer generated news site. It discusses the crawler used to gather news articles from various sources, clustering algorithms to group similar stories, classification methods to categorize news, and a scoring system to rank stories. The site was tested on a large dataset with promising results. Future work could include improving the scoring and developing a new semantic model.
The document discusses the role of social media in student protests in Macedonia in March 2009 against plans to build an Orthodox church on the main city square. It explores concepts of belonging, identity, and universality in relation to the protests. Social media helped spread information about the planned protest and arguments against the church construction, but also inflamed reactions and allowed the government to more easily prosecute some protestors. The document examines oscillations between collective identities and particularities that were at stake during the protests.
The Use of Social Media in Journalism: The BBC Case - Faik Uyanik @ Glocal: I...NewMediaMK
The document discusses the BBC's guidelines for using social media in journalism. It addresses how journalists and BBC staff can use social networking sites while maintaining editorial standards of impartiality. The guidelines cover moderating user-generated content, the institutional presence of the BBC on social networks, and staff use of social media. The BBC aims to engage with users online but not "broadcast" or undermine its core principles. [END SUMMARY]
From Transition to Antiquisation - Vasilka Dimitrovska @ Glocal: Inside Socia...NewMediaMK
1. The document discusses the concept of "antiquisation" in Macedonia from 1996 to 2009, referring to increased focus on ancient Macedonian heritage and symbolism.
2. It notes the government financing of archaeological excavations during this period.
3. Examples are given of how antiquisation manifested through new building designs, public monuments, and national symbols that evoked ancient Macedonia.
4. The emergence of antiquisation in new media like blogs and how it related to digital representation of Macedonian archaeology online are also examined.
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SportyPal presntation @ Mobile Monday MacedoniaNewMediaMK
The document describes the SportyPal and SportyPal PRO fitness applications. It discusses their key functionalities such as tracking workout data, position, and average speed graphs. It also mentions the web functionalities and technical architecture. The document promotes CreationPal as the developer of these applications and discusses their success, with over 1 million downloads and partnerships with companies like Sony Ericsson and Polar.
Online Career services - Tina Zdovc, Danijela Lalic, Bojan Jovanovski @ Gloca...NewMediaMK
Online career services provide holistic career support through virtual tools, rather than just job postings. They are offered by various entities like governments, associations, companies, and universities. These services utilize interactive online tools, social media integration, and personalized experiences to help users with career exploration and job searching in a user-friendly manner by following employment trends.
How Skype Is Re Shaping Interpersonal Communication - Radmila Zivanovic @ Glo...NewMediaMK
This document discusses perspectives on interpersonal online communication and studies that have been conducted in this area. It first outlines models that have been developed to understand social cues and context in online versus offline communication, including issues of social presence, social information processing, and hyperpersonal communication. It then describes three categories of studies on uses of online communication technologies: how they are used by adolescents and adults, comparisons of online versus offline friendships, and consequences of different types of Internet use on existing relationships. Specific online communication tools discussed include instant messaging, Skype video calling, and examples of using Skype to maintain relationships at a distance. It cautions against overgeneralizing about complex social phenomena like online communication.
Time.Mk - Igor Trajkovski @ Glocal: Inside Social MediaNewMediaMK
The document describes the development of a computer generated news site. It discusses the crawler used to gather news articles from various sources, clustering algorithms to group similar stories, classification methods to categorize news, and a scoring system to rank stories. The site was tested on a large dataset with promising results. Future work could include improving the scoring and developing a new semantic model.
The document discusses the role of social media in student protests in Macedonia in March 2009 against plans to build an Orthodox church on the main city square. It explores concepts of belonging, identity, and universality in relation to the protests. Social media helped spread information about the planned protest and arguments against the church construction, but also inflamed reactions and allowed the government to more easily prosecute some protestors. The document examines oscillations between collective identities and particularities that were at stake during the protests.
The Use of Social Media in Journalism: The BBC Case - Faik Uyanik @ Glocal: I...NewMediaMK
The document discusses the BBC's guidelines for using social media in journalism. It addresses how journalists and BBC staff can use social networking sites while maintaining editorial standards of impartiality. The guidelines cover moderating user-generated content, the institutional presence of the BBC on social networks, and staff use of social media. The BBC aims to engage with users online but not "broadcast" or undermine its core principles. [END SUMMARY]
From Transition to Antiquisation - Vasilka Dimitrovska @ Glocal: Inside Socia...NewMediaMK
1. The document discusses the concept of "antiquisation" in Macedonia from 1996 to 2009, referring to increased focus on ancient Macedonian heritage and symbolism.
2. It notes the government financing of archaeological excavations during this period.
3. Examples are given of how antiquisation manifested through new building designs, public monuments, and national symbols that evoked ancient Macedonia.
4. The emergence of antiquisation in new media like blogs and how it related to digital representation of Macedonian archaeology online are also examined.
Broadcasting Entrepreneurial Brainchild Based on Some Social Media Experiment...NewMediaMK
The document discusses experiments with social media in Southeast Europe to support economic development. It analyzes two case studies: (1) A television program in Serbia in 2003-2004 that presented business proposals to encourage entrepreneurship; and (2) An Internews program from 2000-2008 that facilitated cross-border discussions in the Caucasus region. The analysis finds that while such hybrid social media had positive initial impacts, they ultimately lacked sustainable financing models and their meaning diminished over time.
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2) ICT adoption in Macedonian enterprises reached EU 2003 levels by 2007-2008, but web presence still lags. Internet access is improving but still behind EU trends.
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From Social Media to Human Media @ Glocal: Inside Social MediaNewMediaMK
This document discusses social media and proposes moving from social media to human media. It begins by defining social media according to various sources, noting it is meant to enhance communication and social ties. However, it also outlines some problems with social media, such as it being very self-referential, questions around ownership of user-generated content, and a lack of participation. To address this, the document proposes a move to "human media" that is more human-centered and participatory. It advocates for social design that involves communities and enables people and things to represent themselves through location-aware and imaginative technologies.
7. Мора да сте подготвени да се откажете од целосна контрола на информациите Мора да сте подготвени да посветите доволно време и енергија за постигнување на целите
15. Запомнете! Не треба да се впуштате во приказната само затоа што другите го прават тоа, Не се плашете, само комуницирајте. Ако имате негативен коементар не го бришете, ОДГОВОРЕТЕ. Полесно е доколку кога комуницирате со крајни корисници (B2C). Бизнис со бизнис (B2B)комуникацијата е потешка, но не и невозможна
16. Не заборавајте! Луѓето се поврзуваат затоа што: Можат тоа да го сторат лесно и доверливо Се враќаат затоа што задоволуваат одредени потреби и желби со самото учество Имаат чувство дека нивниот придонес се цени и е во согласност со целите на пошироката група
17. Студија на случај 1 Erste Банка Одговор на кампања или одговорна кампања?
18.
19. 19 /53 Малку бројки ~828.860корисници од Македонија 58% машки пол, 42% женски пол 652.500се постари од 18 години 50% се најавуваат најмалку еднаш дневно Просечно екој корисник е поврзан со 80 страници, групи или настани 2,5 милиони вебсајтови го имаат интегрирано Facebook
20. Добри страни Масовна публика Богато мултимедијално искуство Повеќе можности (настани, апликации...) Локализиран интерфејс (делумно) Таргетиран пристап Ефтини рекламни пораки
21. Лоши страни Мониторинг Затворена комуникација Чести промени Низок CTR (click through rate) Слаба поддршка
23. Што да очекувате Рим не бил изграден за еден ден Градењето заедница си бара време Преземете го првиот чекор Facebook ќе го води вашиот маркетинг од монолог кон дијалог Бидете сигурни дека слушате и одговарате Потикнете учество Ако промовирате, ќе дојдат Рекламите носат фанови Промовирајте надвор од Facebook Наградувајте ги фановите Повремено обезбедувајте симболични награди Натпревари и наградни игри поминуваат
25. Студија на случај Како Cisco заштеди 100 000 долари со користење на социјалните медиуми?
26. Факти за Cisco Од 2008 користат: Facebook, Twitter, YouTube Блогови: 22 со 475,000 посети/квартал Twitter: 2 милиони корисници ги следат нивните твитови од 108 Cisco твитер сметки Facebook: 79 групи со 100,000 fans Facebook
27. Факти од кампањата 9000 луѓе присуствувале на претставувањето на новиот продукт преку социјалните медиуми – 90 пати повеќе од претходните лансирања на нови производи Заштедени околу 160 000 литри гориво Скоро три пати повеќе објави во медиуми Повеќе од 1000 блог записии 40 милиони импресии Лансирањето на нов производ комплетно преку социјалните медиуми го чинеше Cisco 1/6 од традиционалното претставување на нов производ
28.
29. Совети Користете видео честовеб страници со видео ги прават активни корисниците 5 пати повеќе отколку страниците без видео Зборувај „заедно со“, а не зборувај „на“ порано сите кампањи за лансирање на производи им се обраќаа еднонасочно на корисниците, сега сите имаат интерактивен елемент.
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32. Добри страни Конверзација 24/7 Мониторинг Инстант комуникација Критички насторена заедница Заедница на напредни корисници (social media influencers)
33. Лоши страни Мал број на корисници 140 карактери некогаш се малку Текст базирана комуникација Брзо се менуваат/одминуваат трендови
34. 34 /14 Како се користи? Одговарај со-„@username” Испрати приватна порака со „dusername” Ретвитај со „RT @username” Hashtags„#event/topic”
35. Што да очекувате Отворена дискусија Инстант одговори, но многу прашања Заедницата да ви помогне вам, но само ако вие и помогнете нејзе Проактивно користење за постојан напредок
36. 36 /14 Задолжително! Научете ја науката за ретвитовите Не спамирајте Броите ги карактерите во твит Употребувајте тагови Промовирајте теми
37. Студија на случај Како локална пицерија од Чикаго предизвика домино ефект во социјалните медиуми?
38. Факти за Domino’s Pizza Ramon DeLeon е менаџер на 7 пицерии на подрачјето на Чикаго Го следат на твитер преку 7 000 твитерџии на неговата приватна твитер сметка @Ramon_DeLeon Користи твитер пребарување, SocialOomph.com, TweetPhoto, TweetDeck
39. “Единствениот начин да изгаснетеогин на социјалните медиуми, е со полевање вода токму во социјалните медиуми” Ramon DeLeon
40. Споделување Откако ќе купат пица на интернет корисниците преку системот можат директно да ја споделат својата нарачка на твитер Додека некој чека да нарача пица во една од пицериите може да сподели фотографија со дел од ситуациите со кои се справувал на твитер Мени со пици со „#“за да поттикне што е можно поголемо споделување
41.
42. “Социјалните медиуми се само модерна алатка за да го направиш најосновното во бизнисот: клиентот да биде среќен” Ramon DeLeon
43. Совети Бидете подготвени во секое времеШансите за “wow” ефект може да произлезат во секое време. Носете ги потребните алатки секогаш со вас Направете го неочекуванотоТоа ги инспирира луѓето да споделуваат Креативно заблагодарете им се на потрошувачите Тоа трае долго, особено ако е видео кое може да се сподели
45. Студии на случај Како Microsoft XBox го користи твитер за да намалитрошоци за корисничка поддршка?
46. „Можноста брзо да го најдеме и решиме проблемот е поголема со нашите уши на „улицата“? McKenzie Eakin, @XboxSupport Elite Tweet Fleet Sky Captain
47. Факти за Xbox 73 522 твитерџии ги следат на твитер Твитаат 91 час неделно 5 000 твита месечно Корисниците од сите канали на поддршка се најзадоволни од поддршката на твитер Проактвиното користење на твитер ги намалува директните повици на телефон
48. Факти за Xbox За да го зголемат бојот на луѓе што ги следат на твитер секоја недела поставуваат прашање поврзано со Xbox Твитер флотата се состои од 10 луѓе Твитер флотата споделува 6-8 новости и написи секој ден Проактивно следење на клучните зборови поврзани со Xbox
49. “Речиси сите наши твитови се јавни. Ние сакаме нашите „валкани алишта“ да излезат на површина затоа што не сакаме да „имаме валкани алишта““ McKenzie Eakin, @XboxSupport Elite Tweet Fleet Sky Captain
51. Совети Одгварајте на сите @компанија Пронајдете и одговоретедознај ги клучните зборови и мониторирај ги. Одговори им со пријателски тон пред тие вас да ве побараат Создадете лична конекција Предупредете за проблемите