This document provides an introduction and overview of Facebook. It begins with defining social media and its rise in popularity. It then explains what Facebook is, how it works, and its key features. The document outlines how to build a presence on Facebook by creating a profile, finding friends, and customizing privacy settings. It describes how to use Facebook for socializing through features like status updates, sharing content, and interacting with friends. Finally, it discusses how to build communities on Facebook through creating pages and groups.

1. Basics of Social Media
Introduction to Facebook
Tong Hsien-Hui
Director, Corporate Affairs and New Media

2. Agenda
• What is Online Social Media?
• What is Facebook?
• Facebook – Build your Presence
• Facebook – Socializing
• Facebook – Building Communities
• Etiquette and Suggestions

3. What is Online Social Media?
• Online community of people, companies, pets
and/or anything
• Discover, Read, Distribute (News, Information and
Content)
• Community bonds based on
– Shared Social Experience
– Shared interests or activities
– Reflection of real world network
• Consumer Generated Media (CGM) vs Industrial or
Traditional Media

4. What is Online Social Media?
Chart Source: Businessweek June 11 2007

5. What is Online Social Media?
Chart Source: Forrester Research Dec 2008

6. What is Facebook?

7. What is Facebook?
• The largest Online Social Media Platform (200 Million users)
• Founded by Mark Zuckerberg, another Harvard Dropout
• Allows users to interact by linking up with friends and
exchanging news, images, links, videos, etc…
• Allows the creation and management of groups and fan pages
• Integrated with blogging and microblog sites (like Twitter)
• Customized privacy settings
• Available in more than 70 languages
• Platform for simple MMPORG (Massively MultiPlayer Online
Role-playing Games) like Pet Society and Mafia Wars

8. Who is Facebook?
Mark Zuckerberg
Dustin Chris
Moskovitz Hughes
2003 - 2005
www.facebook.com
www.thefacebook.com $200,000

9. Facebook – Build Your Presence
• Signing Up
• Fill in Profile Information
• Find Friends
• Group Friends
• Set Privacy Limits

10. Know Thy Cursor
Pointers – No Function
Hand – Clickable Link
Text – Add Text

11. http://www.facebook.com
Sign up with just an
email account
That’s all we need to
sign up. BUT you
need to be above 13
years of age

12. You need to confirm Using an Audio
you are a real human playback
being! Either visually
or……….

19. Write only
what you want
others to see

20. Edit your Profile
And Add New
Functions
The Famous Facebook Wall.
Upload Photo or
Update your thoughts, links
Edit Profile.
to share, photos, videos,
Also to add a short
etc…
blurb about
yourself
Links to your photo album,
videos, groups, etc…

21. Choosing a Profile Picture
HOPELESSLY
MISGUIDED
BETTER
WORSE
GOOD
BAD

22. No friends yet, so
this column is all
advertisements
Now to find your
friends!

23. You can search your email
account for friends already on
Facebook (Gmail, Yahoo,
Hotmail)
You can look at who
Facebook suggests to
you as possible friends
Or find them by name,
email, association,
etc…

24. Change Search Criteria
1. Click on Add as Friend
2. Box with pops up
confirming you want to
add him/her
3. Click on Add a personal
message
4. Box expands to allow you
to type a message
5. Click Send Request
6. Type Text in Box for the
Security Check
You now need to wait for
him/her to confirm you as a
friend.
You will be notified by email
once he/she has confirmed
you as a friend.

26. You are here now at HOME
For new members, Facebook
keeps this box up here
Your Personal
Status Update
These are
suggested
friends
Relates to Friends’
Activities, Not Yours
This is news on
what your
Friends are doing This indicates you
have a new
notification. You
will be notified if
there is any
important news
relating to you

27. You are here now at PROFILE
These Tabs relate to Your stuff
List of changes made to your personal
profile on Facebook such as change in
info, change of status, provide a link,
post pictures, etc….
List of Friends

28. You are here now at PROFILE
Customize what news is posted on your wall as
well as what news is posted to your friends wall

29. You are here now at INBOX
Facebook’s internal email system.
Only to other Facebook members
Facebook’s internal messaging
system. You can only message
with your friends

30. You are here now at FRIENDS
Group your friends in logical or
relational clusters
Friends who have not accepted
your request are also shown as
Pending
The name of Lists you create will
appear here

31. Put in a Name for the List
1. Click to select
members of list
from Friends
2. Make sure you Click
Create List at the
bottom of the box
to confirm

32. You can add any of your
friends to a list you
created

33. Allows you to make changes to
your account

34. You are here now at SETTINGS
You can decide which actions are
emailed to you by Facebook

37. Facebook – Socializing
• Update Status
• Sharing Links, Photos, Video
• Writing on Walls
• What Friends are Doing and Commenting

38. You are here now at HOME
Your Friend has Posted a Remark
and uploaded a Picture
All Friends
You can choose to interact by
making a Comment, Liking the
post or Sharing it

39. You are here now at HOME
Stuff your friends are
doing
Just the
Group

42. This community moves
and reacts very fast!

43. You are here now at PROFILE

46. You are still in your own
Facebook Account
But you can view all
your friend’s profile,
information, wall feeds,
etc….. Unless they set
privacy limits on what
you can see.

47. Facebook – Building Communities
• Facebook Pages • Facebook Groups
– Similar to Personal Info – Similar to Personal Info
– Can generate events – Can generate events
– Can link photos, videos, web links – Can link photos, videos, web links
– Mini-Feed – Mini-Feed
– Indexed on Google – Indexed on Google
– Unlimited number of “Fans” – Unlimited number of “Fans”
– Unlimited number of Updates to – Unlimited number of Updates to
fans fans
– Cannot invite friends – Cannot invite friends
– Does not show in feed – Does not show in feed

48. To create a new page,
click on Pages
Click on Facebook Ads
and Pages to get to this
page

49. The Name used in the
Electronic Signature
must match the account
name

50. 6 1.
2.
Fill in basic information
Upload a picture
2 3. Add other Admins
4. Write something about
the Page
5. Share it by posting it on
3 your profile
6. Add pictures or video
4 or discussion tab
1 7. Add events
7
5

54. To create a new Group
Groups your friends Groups you belong to,
recently joined and recently updated
Click on Groups

56. Once you save, if you
publish, it goes to your
wall and your friends
are notified too
One major difference is the
ability to choose access
to the group.

58. Etiquette and Suggestions
• Be aware that your Facebook community is a
real community
• Don’t create fake pages to get back at
someone
• Know the difference between the Wall and a
Message!
• Rejecting a friend request from someone you
do not know or may not know is NOT rude.

59. Etiquette and Suggestions
• Make sure your privacy settings are correct.
Set up a limited profile to the public.
• Don’t tag others in your pictures…it may not
be appreciated
• Manage the email notifications you get
• Be careful what you post…it doesn’t get
removed just because you have
• Limit the number of intrusive applications you
subscribe to

60. Q&A
hsienhui@nuss.org.sg
ahmadikram@nuss.org.sg