What 9 top brands did on Facebook for Easter. A performance overview of some of the leading brand’s Facebook posts.

1. 1
What 9 top
brands did on
Facebook for A performance
Easter overview of
some of the
leading brand’s
Facebook posts.
April 11, 2012 ZuumSocial.com
© 2012 Zuum

2. 2
The Report
This report analyzes “Easter” themed posts of 9 brands with fan counts over 100,000. The
posts were curated with a keyword search on “Easter”, then selected based on the overall
content of the post.
For each post, we list 3 metrics:
Fan Count
How many fans the page has
Engagement Rate
Formula = Likes + Comments + Shares / Number of Fans
Share %
The percentage of that posts engagements that were Shares
© 2012 Zuum

3. 3
Brand
An amplifier Vail Mountain
for brands on
Fans
111,692
Facebook Engagement
Rate
.33%
Share %
6.5%
Beautiful shot that looks like an Easter
card. Definitely sells the brand experience.
© 2012 Zuum

4. 4
Brand
An amplifier Macaroni Grill
for brands on
Fans
149,990
Facebook Engagement
Rate
.21%
Share %
26.3%
Dyed with wine? Sounds Italian.
© 2012 Zuum

5. 5
Brand
An amplifier The Rolling
Stones
for brands on Fans
9,567,087
Facebook Engagement
Rate
.32%
The Stones’ celebrating Easter,
with a twist of course. Share %
20.6%
© 2012 Zuum

6. 6
Brand
An amplifier Falken Tire
for brands on
Fans
491,928
Facebook Engagement
Rate
.18%
Share %
9.8%
Great brand tie-in with an off-road Easter
egg hunt.
© 2012 Zuum

7. 7
Brand
An amplifier Johnson’s Baby
for brands on
Fans
708,145
Facebook Engagement
Rate
.12%
Share %
10.2%
Baby’s have always been a subject for
memorable marketing.
© 2012 Zuum

8. 8
Brand
An amplifier AXE
for brands on
Fans
3,042,092
Facebook Engagement
Rate
.07%
Share %
3.1%
AXE is certainly consistent with their
branding.
© 2012 Zuum

9. 9
Brand
An amplifier TMZ
for brands on
Fans
776,850
Facebook Engagement
Rate
.11%
Share %
3.0%
And now, for something
completely different.
© 2012 Zuum

10. 10
Brand
An amplifier iVillage
for brands on
Fans
115,238
Facebook Engagement
Rate
.27%
Share %
43.7%
Looking at the engagement and share
data, the iVillage crowd didn’t mind this
Easter feast reality check.
© 2012 Zuum

11. 11
Brand
T.G.I. Friday’s
Fans
952,436
Engagement
Rate
.03%
Share %
T.G.I. Friday’s goes with a simple Status
update aimed at getting people in the door. 0%
© 2012 Zuum

12. 12
About
Zuum helps
brands
An amplifier for brands maximize
performance
on Facebook for their
Facebook
page
ZuumSocial.com
© 2012 Zuum