SlideShare a Scribd company logo
Lind Simonsen, Community Relations – Pierce Transit
Social Media
The Snow Plan is used
as the foundation of the
crisis communication
process and procedure.
Communication Center
piercetransit.org
piercetransit.org
Announcement to Riders in Schedule Book
Lakewood Police
Officers’ Memorial
Procession
December 8, 2009
2,408 vehicles
10.8 miles
10 am to 2 pm
14 routes disrupted
Special Event
Service from 3
Locations
15,144 Boardings
Advanced Notice
twitter
Early Announcement
facebook
twitter
Procession Status
Afternoon Announcement
facebook
End of Procession
facebook
Community Outreach
Customer Complaints
Community Event Support
facebook
twitter
Snow Storm
Facebook And Twitter As Emergency Management Communications Tool
Facebook And Twitter As Emergency Management Communications Tool

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Facebook And Twitter As Emergency Management Communications Tool