facebook ad funnel

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This document provides tips and strategies for optimizing Facebook advertising campaigns. It recommends testing different ad optimizations like link clicks, add to carts, purchases, and retargeting past visitors. It also suggests building custom audiences based on website activity and interests. Additional strategies include upselling and cross-selling related products, using promotional discounts and free shipping offers, collecting email leads, and retargeting people who previously showed interest but did not complete a purchase. Testing different approaches is emphasized to maximize success.

S.M.BELAL
CEO, TECH NINE
COUNTRY MANAGER,GEARLAUNCH
FACEBOOKAD FUNNEL

OPTIMIZEFOR EVERYTHING
LINK CLICK
ADD TO CART
INITIAL CHECKOUT
PURCHASE

MINIMUM EVENT FIRE=50perweek
LINK CLICK
ADD TO CART
INITIAL CHECKOUT
PURCHASE

BUILD CUSTOM AUDIENCE
Customer List
App Activity Custom Audiences
Engagement Custom Audiences
Website Custom Audiences

RETARGETPEOPLE
AVERAGE ROI FOR RETARGETING AD IS 200%

VIEW CONTENT
RETARGET THE SAME PRODUCT
OFFER DIFFERENT PRODUCT
OFFER DIFFERENT PRODUCT LINE

ATC/INITIAL CHECKOUT
REDECUDE THE PRICE
OFFER DISCOUNT
FREE SHIPPING

EXCLUDEPERCHASE
DISCOUNT / FREE SHIPPING
USE DARK POST

UPSALE
TSHIRT > HOODIE
MUG > WATER BOTTLE
POSTER > CANVAS

DOWNSALE
HOODIE > TSHIRT
WATER BOTTLE > MUG
CANVAS > POSTER

CROSS SALE
DIFFERENT DESIGN
DIFFERENT PRODUCT LINE

BUILD LOOKALIKE AUDIENCE
EVERY WAY POSSIBLE

DYNAMICPRODUCTAD
CHECK OUR BEST SELLING ITEMS
PERSONALIZED ADS

SHOW YOUR USP
US MADE
100% SATISFACTION
FREE SHIPPING

TURN INTERESTED PEOPLE INTO FOLLOWERS
RETARGET YOUR PAST VISITORS - PAGE LIKE AD
INVITE THEM TO LIKE YOUR PAGE

USE PROMOTIONAL OFFER
STEP ONE : BUZZ CREATION
FREE SHIPPING OR DISCOUNT – FOR LETTING THEM KNOW, CREATE BUYING MOOD
(COLLECT LEADS-EMAIL MARKETING)
STEP TWO : LAUNCH YOUR OFFER
STEP THREE : RETARGET EXCLUDE PERCHASE – DEAL END BUT SPECIAL FOR YOU
(NEXT 24 HOURS)
SMALLER DISCOUNT.

COLLECTLEADS
DISCOUNT
FREE SHIPPING CODE
BLOG LINK – TIPS
EBOOK

Afterasuccessfuladcampaign
I bought this

Afterasuccessfuladcampaign
I bought this tshirt

1%SUCCESSRATE
1 = $20
100 = $2000
1 = 200 SALE = $2000
1 = 300 SALE = $3000

FIND ME
/imsmbelalBELAL@GEARLAUNCH.COM
XHUBHO XHUBHO SMBELAL.COM
XHUBHO

Judit Pal CMO OptiMonk Although AVON spends a lot of time and money on visitor acquisition, they face the same problem as most online stores: 98% of visitors leave without buying. Their biggest challenge is to treat every visitor in a unique way and help them find the most relevant offer. Get to know AVON's easy-to-copy 3-step strategy allowing them to track the ever-changing visitor behaviour and display the right offer at the right time that resulted in 16,5% decrease in cart abandonment and 150% increase in sales. Judit is a growth marketing specialist obsessed with CRO, CMO of OptiMonk, who truly believes that "the only way to do great work is to love what you do". OptiMonk is an award-winning on-site message toolkit, which helps small and medium-sized businesses win more customers from their valuable visitors. Judit has been involved in online marketing including lead generation, PPC advertising, CRO, eCommerce, social media and analytics for over 6 years.

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facebook ad funnel

1. S.M.BELAL CEO, TECH NINE COUNTRY MANAGER,GEARLAUNCH FACEBOOKAD FUNNEL

2. AD OPTIMIZATION

3. OPTIMIZEFOR EVERYTHING LINK CLICK ADD TO CART INITIAL CHECKOUT PURCHASE

4. 1000 IMPRESSION

5. MINIMUM EVENT FIRE=50perweek LINK CLICK ADD TO CART INITIAL CHECKOUT PURCHASE

6. BUILD CUSTOM AUDIENCE Customer List App Activity Custom Audiences Engagement Custom Audiences Website Custom Audiences

7. Website Custom Audiences

8. RETARGETPEOPLE AVERAGE ROI FOR RETARGETING AD IS 200%

9. VIEW CONTENT RETARGET THE SAME PRODUCT OFFER DIFFERENT PRODUCT OFFER DIFFERENT PRODUCT LINE

10. ATC/INITIAL CHECKOUT REDECUDE THE PRICE OFFER DISCOUNT FREE SHIPPING

11. EXCLUDEPERCHASE

12. EXCLUDEPERCHASE DISCOUNT / FREE SHIPPING USE DARK POST

13. UPSALE TSHIRT > HOODIE MUG > WATER BOTTLE POSTER > CANVAS

14. DOWNSALE HOODIE > TSHIRT WATER BOTTLE > MUG CANVAS > POSTER

15. CROSS SALE DIFFERENT DESIGN DIFFERENT PRODUCT LINE

16. CUSTOM AUDIENCE BASED ON DOLLAR SPEND

17. CUSTOM AUDIENCE BASED ON TIMESPENT

18. CUSTOM AUDIENCE OFLAST30DAYS

19. LOW TICKET TO HIGH TICKET ITEM

20. BUILD LOOKALIKE AUDIENCE EVERY WAY POSSIBLE

21. DYNAMICPRODUCTAD CHECK OUR BEST SELLING ITEMS PERSONALIZED ADS

22. SHOW YOUR USP US MADE 100% SATISFACTION FREE SHIPPING

23. TURN INTERESTED PEOPLE INTO FOLLOWERS RETARGET YOUR PAST VISITORS - PAGE LIKE AD INVITE THEM TO LIKE YOUR PAGE

24. USE PROMOTIONAL OFFER STEP ONE : BUZZ CREATION FREE SHIPPING OR DISCOUNT – FOR LETTING THEM KNOW, CREATE BUYING MOOD (COLLECT LEADS-EMAIL MARKETING) STEP TWO : LAUNCH YOUR OFFER STEP THREE : RETARGET EXCLUDE PERCHASE – DEAL END BUT SPECIAL FOR YOU (NEXT 24 HOURS) SMALLER DISCOUNT.

25. USEPROMOTIONALOFFER

26. COLLECTLEADS DISCOUNT FREE SHIPPING CODE BLOG LINK – TIPS EBOOK

27. Afterasuccessfuladcampaign I bought this

28. Afterasuccessfuladcampaign I bought this tshirt

29. HOWTOBESUCCESSFUL?

30. HOWTOBESUCCESSFUL ALWAYS TEST

31. 1%SUCCESSRATE 1 = $20 100 = $2000 1 = 200 SALE = $2000 1 = 300 SALE = $3000

32. FIND ME /imsmbelalBELAL@GEARLAUNCH.COM XHUBHO XHUBHO SMBELAL.COM XHUBHO