The document outlines a marketing campaign for a beer brand called Alivariya. The goal was to promote the brand's win at an international competition to 18-29 year olds through a non-traditional online activity. The solution involved creating a microsite featuring a fictional Belgian beer taster named Fabian who had lost his memory and could not remember what he drank at the competition. Users could help him remember by having him "drink" different liquids and give reactions. The campaign exceeded key performance indicators without any paid media, receiving high engagement and positive feedback on forums and social media. This success convinced the client of the effectiveness of non-traditional interactive marketing.