This document discusses the development of a music streaming device and brand. It outlines research on existing music streaming technologies and user personas. It then details the branding process, including selecting brand characteristics inspired by Kanye West and naming the product "Mysic" to represent personalized music. Motion graphic videos were created to showcase the branding.

1. FA102a, Research, Product
Proposal and Brand
Development
Music Streaming Device Chip Sabrina O’Neil

2. “Internet radio without the web”
http://www.kurzweilai.net/internet-radio-without-the-web
Music Streaming Device Chip Sabrina O’Neil
Assignment 01 / Research

3. “Technology that downloads high-quality
personalized music while connected to WiFi
and caches it for mobile use.”
Music Streaming Device Chip Sabrina O’Neil
Assignment 01 / Research

4. “Monitors what you have listened to or
skipped and even the time of day.”
Music Streaming Device Chip Sabrina O’Neil
Assignment 01 / Research

5. Does not use up monthly phone data usage
or require constant internet access
Music Streaming Device Chip Sabrina O’Neil
Assignment 01 / Research

6.  Connects to device or headphones
 App downloadable for Apple and Android
 Pay a small monthly or yearly fee
Music Streaming Device Chip Sabrina O’Neil
Assignment 01 / Future Product or Service
Music Streaming Phone Case

7. Frustrations
• Doesn’t have a lot of
money
• Goes over on cell
phone data every
month
• Wants to discover new
music
Music Streaming Device Chip Sabrina O’Neil
Assignment 02 / User Persona Research
Goals
• Study
• Travel
• Hang out with friends
• Surf
• Skate
Meghan, 20 / Adventurous student

8. Music Streaming Device Chip Sabrina O’Neil
Assignment 02 / User Persona Research
James, 35 / Busy working commuter
Frustrations
• No service on subway
• Purchasing music
online is too expensive
• Phone storage is too full
to store music
Goals
• Work/write
• Relax
• Go out with friends
• Workout

9. Music Streaming Device Chip Sabrina O’Neil
Assignment 02 / User Persona Diagram

10. Music Streaming Device Chip Sabrina O’Neil
Assignment 02 / User Persona Portrait

11. Music Streaming Device Chip Sabrina O’Neil
Assignment 03 / Branding
Source for Brand Character Words / Kanye West

12. Music Streaming Device Chip Sabrina O’Neil
Assignment 03 / Branding
Brand Character Diagram

13. Music Streaming Device Chip Sabrina O’Neil
Assignment 03 / Branding
Naming Process
 When thinking of my product, I thought of
the words “music” and “streaming”
 I played around with the words, combining
them or adding different prefixes/endings

14. Music Streaming Device Chip Sabrina O’Neil
Assignment 03 / Branding
Final Product / Mysic
 The main point of the device is music
streaming
 A huge emphasis is also on the
personalization of the music
 Mysic translates to “my music” which
combines the two main points: music and
personalization

15. Music Streaming Device Chip Sabrina O’Neil
Assignment 04 / Motion Graphics Branding
Raw Images

16. Music Streaming Device Chip Sabrina O’Neil
Assignment 04 / Motion Graphics Branding
Final Video Stills

17. Music Streaming Device Chip Sabrina O’Neil
Assignment 04 / Motion Graphics Branding
Final Video