Ezcoo technology inc.
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R&D and production of HDMI audio and video accessories/USB KVM series, mainly consumer products, the main market is the United States and Europe, Germany is a key market
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This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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Ezcoo technology inc.
- 1. EZCOO TECHNOLOGY INC. EZCOO AV Distribution ---Make installation easy
- 2. WHO WE ARE EZCOO was founded in America by EZCOO TECHNOLOGY INC., which manufactures and sells audio and video consumer and professional devices worldwide. We have over ten years of OEM manufacturing expertise in the HDMI business, and we make HDMI Extenders, HDMI Matrix/ Switchers, HDMI Splitters, and HDMI Audio Extractors/ Converters for global clients using cutting-edge technology.
- 3. HDMI Extender • 130ft/4K • 230ft/1080P HDMI Matrix • Matrix 4X2 • Matrix 4X4 • Matrix 8X8 Our Products HDMI Splitter • HDMI Splitter 1X2 • HDMI Splitter 1X4 • HDMI Splitter 1X8 HDMI Switch • HDMI Switch 3X1 • HDMI Switch 4X1 • HDMI Switch 2X1 • KVM Switch
- 4. 4K60 HDMI Matrix, Dolby Vision HDR, scaling output, SPDIF breakout, up to 18G/bps HDMI Matrix
- 5. HDMI Extender Model: EZ-EXSP12 4K HDMI splitter extender 1 in 2 out over cat5/6, 4K 60Hz (4:4:4 8bit) Extender Over Ethernet up to 50m/165ft.HDCP2.2/PoE/EDID Management 5.1/7.1CH, Two-way IR Down scaling from 4K to1080P
- 6. EZ-SP12H2 is the model number. Over $100, shipping is free. 4K60 HDMI Splitter 1X2, Dolby Vision HDR, scaler output from 4K to 1080P, EDID Configuration, Mini Size Support for 4K60Hz YUV4:4:4 8bit YUV4:4:4 Up to 18Gbps of bandwidth is available. Scaler via DIP switch, 4K pass through HDMI Splitter
- 7. USB3.0 Cable Support, Wireless Keyboard and Mouse Connections HDCP2.2 included, 8K60Hz 4:4:4, 4K120Hz HDR Dolby Vision, 8K60Hz 4:4:4 Remote control, button switch, and hotkey. HDMI Switch
- 8. Get in touch with us EZCOO TECHNOLOGY INC. Mailing Address 36 South 18th Avenue Suite A, Brighton, CO. United States Email us support@easycoolav.com Visit our website www.easycoolav.com