The document provides updates on several research and technology projects being conducted by various branches of the US Army. It discusses efforts to modernize standard Army battery chargers, research on how knee braces can assist walking, development of a mobile air traffic control system, and support for patenting inventions by West Point cadets. It also provides brief updates on personnel from different Army organizations.
A/B Testing You Might Be Driving in the Wrong Direction TOMASZ BORYS
@Kissmetrics #KissWebinar @thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Tomasz loves dipping his feet in the river while fishing, injuring his thumb while gaming, hacking away at a golf club, and driving demand at Kissmetrics. He’s also the biggest fan of gummy bears. TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali
@Kissmetrics #KissWebinar @tbcali
1 The optimum strategies for A/B testing 2 How we A/B Test at KISSmetrics 3 A/B Testing beyond click conversions - having a pulse on the entire funnel and why it’s important TABLE OF CONTENTS 4 The influence social traffic has in the funnel
• Set a Goal • Baby Steps • Aim for Statistical Significance • Never Lose Sight THE OPTIMUM STRATEGIES FOR A/B TESTING
Baby Steps People want to move the needle and see results fast, by implementing multiple changes at once. But how can you be sure what element had an impact?
Aim for Statistical Significance SET A GOAL Aim for Statistical Significance getdatadriven.com
Never Lose Sight We can caught up on what we think is best to optimize conversions or traffic…but data doesn’t lie
• 4,000 and above sample size • 99% Statistical Confidence • Blind Eye for 1 Week HOW WE A/B TEST AT KISSMETRICS
4,000 and Above Sample Size Significant or decent amount of data is needed when you’re testing beyond click conversions
4,000 and Above Sample Size significant or decent amount of data is needed when you’re testing beyond click conversions 99% Statistical Confidence Police
Blind Eye for 1 Week Data can be very erratic the first several days, so it’s easy to hit the panic button
A/B Testing Beyond Click Conversions
ORIGINAL
VARIANT
SIGNUPS
Signups Install JS
Custom Data
Custom Data Opportunities Created
SOCIAL AD FUNNEL
TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali tborys@kissmetrics.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?
A/B Testing You Might Be Driving in the Wrong Direction TOMASZ BORYS
@Kissmetrics #KissWebinar @thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Tomasz loves dipping his feet in the river while fishing, injuring his thumb while gaming, hacking away at a golf club, and driving demand at Kissmetrics. He’s also the biggest fan of gummy bears. TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali
@Kissmetrics #KissWebinar @tbcali
1 The optimum strategies for A/B testing 2 How we A/B Test at KISSmetrics 3 A/B Testing beyond click conversions - having a pulse on the entire funnel and why it’s important TABLE OF CONTENTS 4 The influence social traffic has in the funnel
• Set a Goal • Baby Steps • Aim for Statistical Significance • Never Lose Sight THE OPTIMUM STRATEGIES FOR A/B TESTING
Baby Steps People want to move the needle and see results fast, by implementing multiple changes at once. But how can you be sure what element had an impact?
Aim for Statistical Significance SET A GOAL Aim for Statistical Significance getdatadriven.com
Never Lose Sight We can caught up on what we think is best to optimize conversions or traffic…but data doesn’t lie
• 4,000 and above sample size • 99% Statistical Confidence • Blind Eye for 1 Week HOW WE A/B TEST AT KISSMETRICS
4,000 and Above Sample Size Significant or decent amount of data is needed when you’re testing beyond click conversions
4,000 and Above Sample Size significant or decent amount of data is needed when you’re testing beyond click conversions 99% Statistical Confidence Police
Blind Eye for 1 Week Data can be very erratic the first several days, so it’s easy to hit the panic button
A/B Testing Beyond Click Conversions
ORIGINAL
VARIANT
SIGNUPS
Signups Install JS
Custom Data
Custom Data Opportunities Created
SOCIAL AD FUNNEL
TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali tborys@kissmetrics.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?
Autonomous vehicle technology may improve safety for US Army convoys, report ...TJR Global
U.S. Army convoys could be made safer for soldiers by implementing autonomous vehicle technology to reduce the number of service members needed to operate the vehicles, according to a new study from the RAND Corporation.
Autonomous vehicle technology may improve safety for US Army convoys, report ...TJR Global
U.S. Army convoys could be made safer for soldiers by implementing autonomous vehicle technology to reduce the number of service members needed to operate the vehicles, according to a new study from the RAND Corporation.
1.
Friday, May 24, 2013
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Researchers bring standard Army battery charger 'into the 21st
century,' refine conformal battery ABERDEEN PROVING GROUND, Md. -‐-‐ The
electronic devices Soldiers use and the rechargeable batteries that power them have advanced,
but the equipment used to recharge them are inefficient. The U.S. Army Research, Development
and Engineering Command's communications-‐electronics center is working to change that.
Knee brace puts 'a spring in your step' NATICK, Mass. -‐-‐ Weight, hinge design,
and assistive power of a quasi-‐passive exoskeleton were studied at the U.S. Army Natick Soldier
Research, Development and Engineering Center here to see how these factors affect the way an
individual walks. The study, done in conjunction with Yale University, also measured how much
energy a person used walking with the knee brace.
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Mobile Tower System delivers life saving upgrades REDSTONE
ARSENAL, Ala. -‐-‐ When Soldiers and aircraft deploy in any part of the world, air traffic control
operations become one of the most important functions to ensure that all aircraft supporting
military operations maintain safe, orderly and expeditious flow of air traffic. The Mobile Tower
System, or MOTS, provides the effective and reliable solution that can be deployed anywhere in
the world, in any weather condition and will support both military and civilian air operations.
Picatinny supports patenting West Point cadet inventions WEST
POINT, N.Y. -‐-‐ There is no greater motivational sapper than when you are out on an
expeditionary mission and you come across a 20-‐foot chasm, and no one is on the far side to
catch a rope. The necessity to get to the other side makes for a real mother of invention. For
which, U.S. Military Academy Cadets Killian Burns, Sungi Cho, Steven Davidson, Max Saurwein
offer the "Light Weight Short Gap Defeat and Anchor System."
AMC NEWS DISPATCH: ACC IT specialist diagnosed with rare
tumor REDSTONE ARSENAL, Ala. -‐-‐ Charles "Chuck" Pennington, information technology
specialist at Army Contracting Command, explains his diagnosis of a rare tumor, its removal and
overcoming the 5-‐year misdiagnosis.
2.
Friday, May 24, 2013
Hagel stresses
summer safety in
message to department
Secretary pledges
partnership in health
records integration
Hagel: DoD, VA work
together to cut claims
backlog
'Dagger University'
prepares Soldiers for
missions to Africa
Army Europe provides
venue for U.S.,
multinational Special
Forces training
Oklahoma Guard
responds to Moore
devastation for search,
security assistance
PM Force Sustainment Systems looks ahead, supports Pacific
strategy NATICK, Mass. -‐-‐ What covers half the world's surface, contains 50 percent of its
population, and spans 9,000 miles and 16 time zones? Give up? It's the U.S. Pacific Command,
known as USPACOM, area of operation, where the experts at Product Manager Force
Sustainment Systems, or PM FSS, at the Natick Soldier Systems Center, Mass., stand ready to
support the joint force's future needs.
CECOM logisticians conduct program reviews to transition to
sustainment ABERDEEN PROVING GROUND, Md. -‐-‐ The U.S. Army Communications-‐
Electronics Command's Logistics Readiness Center, along with Program Executive Office
Command, Control, Communications-‐Tactical, PEO C3T, and Program Manager Warfighter
Information Network-‐Tactical, WIN-‐T, kicked off the first of several sustainment review
sessions in preparation for select systems scheduled to transition to sustainment during fiscal
years 17 and 18.
USASAC's employee of the year leads by example NEW CUMBERLAND,
Pa. -‐-‐ At a recent employee recognition ceremony, the U.S. Army Security Assistance Command
named its "Employee of the Year" for fiscal year 2012. That selection came as a surprise to the
recipient, Karen Hudson.
Four RDECOM NCOs vie for top honors ABERDEEN PROVING GROUND, Md. -‐-‐
Four Soldiers will test their physical fitness, endurance, technical aptitude and reasoning skills
May 20 to 23 as they vie for honors in the U.S. Army Research, Development and Engineering
Command.
MICC Small Business on track for fiscal 2013 goals JOINT BASE SAN
ANTONIO-‐FORT SAM HOUSTON, Texas -‐-‐ After the Mission and Installation Contracting
Command commanding general announced the fiscal 2013 small business goals earlier this year,
contracting personnel are off to a strong start in meeting those goals.
AMC announces its 2012 Dellamonica awardees REDSTONE ARSENAL,
Ala. -‐-‐ Annually, U.S. Army Materiel Command selects the top employees from throughout the
command to receive the Louis Dellamonica award. Military and civilians, under the General
Officer and Senior Executive Service rank, are considered from AMC's approximately 70,000
employees.