Exploring User Research Myths & Legends
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We live in a fortunate time in User Experience. Never before have so many people become aware of user experience and the importance of understanding users. Yet, how to gain this understanding of users is still shrouded in myths and legends. In this presentation, we explore the territory of user research to better understand the myths and legends that surround it, with the goal of bringing to light the truth about how to use research to understand users.
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Exploring User Research Myths & Legends
- 2. Infragistics Proprietary2 EXPLORING USER RESEARCH Myths & Legends UXify 2017 – JIM ROSS
- 5. Infragistics Proprietary5 Myth 1: It involves asking people what they want
- 6. Infragistics Proprietary6 The Truth: User research is about inferring what people need. Myth 1: It involves asking people what they want
- 7. Infragistics Proprietary7 Myth 2: Don’t Listen to Users
- 8. Infragistics Proprietary8 Myth 2: Don’t Listen to Users
- 9. Infragistics Proprietary9 Myth 2: Don’t Listen to Users
- 10. Infragistics Proprietary10 Myth 2: Don’t Listen to Users
- 11. Infragistics Proprietary11 Myth 2: Don’t Listen to Users
- 12. Infragistics Proprietary12 Myth 2: Don’t Listen to Users The Truth: Listening to users is a key part of user research.
- 13. Infragistics Proprietary13 Myth 3: It Provides Stunning, New Revelations
- 14. Infragistics Proprietary14 Myth 3: It Provides Stunning, New Revelations The Truth: It provides extremely useful information, and sometimes a few amazing insights.
- 15. Infragistics Proprietary15 Myth 4: It Just Tells Us What We Already Knew
- 16. Infragistics Proprietary16 Myth 4: It Just Tells Us What We Already Knew The Truth: People overestimate what they think they know.
- 17. Infragistics Proprietary17 Myth 5: It Tells You How to Design Your Product
- 18. Infragistics Proprietary18 The Truth: It provides information that informs design. Myth 5: It Tells You How to Design Your Product
- 19. Infragistics Proprietary19 Myth 6: User Research Stifles Creativity
- 20. Infragistics Proprietary20 The Truth: Research provides information. Creative problem solving is still necessary. Myth 6: User Research Stifles Creativity
- 21. Infragistics Proprietary21 Myth 7: You Can Observe People’s Natural Behavior
- 22. Infragistics Proprietary22 The Truth: Your presence affects the participants’ behavior. Myth 7: You Can Observe People’s Natural Behavior
- 23. Infragistics Proprietary23 Myth 8: User Research and Design Are Separate Activities Performed by Separate Roles
- 24. Infragistics Proprietary24 The Truth: User research is part of the design process. Myth 8: User Research and Design Are Separate Activities Performed by Separate Roles
- 25. Infragistics Proprietary25 Myth 9: Research Is Expensive and Time Consuming
- 26. Infragistics Proprietary26 The Truth: The cost of not understanding users is far greater. Myth 9: Research Is Expensive and Time Consuming
- 27. Infragistics Proprietary27 Myth 10: You Don’t Need to Conduct Research, We Know Our Users And We Can Tell You About Them
- 28. Infragistics Proprietary28 The Truth: Stakeholder information is useful, but it’s not a substitute for first-hand observation with users. Myth 10: You Don’t Need to Conduct Research, We Know Our Users And We Can Tell You About Them
- 29. Infragistics Proprietary29 Myth 11: We Don’t Need to Conduct User Research, Because We’re Going to Conduct Usability Testing
- 30. Infragistics Proprietary30 The Truth: Usability testing provides different information than user research. Myth 11: We Don’t Need to Conduct User Research, Because We’re Going to Conduct Usability Testing
- 31. Infragistics Proprietary31 Myth 12: You Can’t Research Users Who Don’t Yet Exist
- 32. Infragistics Proprietary32 The Truth: Future users already exist and can be studied. Myth 12: You Can’t Research Users Who Don’t Yet Exist
- 33. Infragistics Proprietary33 Myth 13: Some User Research Is Better Than None
- 34. Infragistics Proprietary34 The Truth: Sometimes it’s better not to do any user research, than to enable half-assed user research. Myth 13: Some User Research Is Better Than None
- 36. Infragistics Proprietary36 FINAL SLIDE Thank You! Questions?