Led my team in designing and organizing an application that could be successful in the marketplace for Principles of Marketing. We created Explore Outdoor, an application that can help you locate the nearest fields, courses, parks or areas for your favorite sports or activities in your community.
I personally crafted the application designs, gathered data and imported the data to create graphs utilizing Tableau.
In Business Communication, I created and led a group of 4 on a project that could help our Dallas community. We decided to focus on helping childhood obesity and as "Fitbit," we could implement a plan to reduce childhood obesity through exercise.
La principal problemática en la detección y cuantificación de posibles fugas es diferenciar entre el CO2 de origen natural del que se ha inyectado, dado que el CO2 está presente en los gases del suelo y en la atmósfera.
Led a group of 3 and created this presentation for a Information Technology for Business class. Objective was to review and find a company or software that utilized a Human Capital Management Process.
In Business Communication, I created and led a group of 4 on a project that could help our Dallas community. We decided to focus on helping childhood obesity and as "Fitbit," we could implement a plan to reduce childhood obesity through exercise.
La principal problemática en la detección y cuantificación de posibles fugas es diferenciar entre el CO2 de origen natural del que se ha inyectado, dado que el CO2 está presente en los gases del suelo y en la atmósfera.
Led a group of 3 and created this presentation for a Information Technology for Business class. Objective was to review and find a company or software that utilized a Human Capital Management Process.
This is the result of a research study conducted in Pivotal Chicago office to discover the metrics of product success, prioritization on product decisions and the overall key learnings and feedback from the user interviews conducted.
This portfolio summarises the key aspects of product launch covered in the Mello product case study, such as product validation, roadmap creation, pre-launch communication planning, product launch checklist, MVP strategy development, Crazy 8 sketches, product strategy implementation, product signals, moats, bets, metrics, launch strategies, and AARRR metric product performance evaluation. To access the full case study, click here: https://www.jademediapro.com/projects#casestudy
Title: How Do You Know if Your Project Is Any Good?
Presented at All Things Open 2022
Presented by Avi Press & Emily Omier
Abstract: Are you, like many maintainers, struggling to get good data about who is actually using your project, how they are using it and why they downloaded it in the first place? Do you know how many users the project has, and whether those users even like it? Do you know what other technologies they use, what kinds of applications or workloads they use your project for or even what exactly they like (or dislike) about your project? In this talk, Avi Press will discuss ways to get quantitative data to get insights into who is using your project and what they are doing with it, and Emily Omier will talk about how to gather qualitative data on your project’s value and triggers that inspired adoption. Together, they’ll talk about how to use these two types of data to make better decisions about your outreach efforts, project roadmap and ultimate goals for the project.
Elevating the Business Analyst with the lens of Human Centered Design Thinking.
Learn how Human Centered Thinking and User Experience Design can directly address common software pitfalls.
Developing Digital Strategies for Web-based Public Access to Government Perfo...Dennis D. McDonald
The current US administration is pushing for more "transparency" which, among other things, has translated into Federal agencies making more of their operational data available to the public. This slide presentation, which summarizes a 17-page "white paper," discusses both strategic and tactical issues associated with making "performance data" about government programs more accessible.
Top 16 market research tools for your business, political campaign, and nonpr...CallHub
You need to have your ear to the ground to resonate with trends your supporters are following. These market research tools help you get this crucial information
Identifying Personas With Agile Research - Dawn of the Data Age Lecture SeriesLuciano Pesci, PhD
How well do you know your customer? The typical response is "pretty well" but this needs an asterisk because it's always insight about the average and not the individual customer. Yet there's a huge difference between the personal experience of any one customer and the average. Thankfully, personas are a framework that can help you bridge the divide and understand individual customers. But building persons requires good data, especially about behavioral choice motivators. With the right agile research sprint and a little bit of applied economics, you can collect this information and build personas with predictable (positive) impact.
This Lecture Will:
-TEACH THE BENEFITS OF USING PERSONAS.
-SHOW PERSONA TEMPLATES & THEIR DATA.
-EXPLAIN HOW TO CREATE BEHAVIORAL PERSONAS.
You can watch this lecture here: https://youtu.be/O3rcxW82-BY
Data Drive Your Content Creation - Dawn of the Data Age Lecture SeriesLuciano Pesci, PhD
Content really is king. Whether you’re trying to improve your organic search ranking, test new lead generation channels, or establish your brand as an industry thought leader, you need to create engaging content. But a prerequisite for this is understanding who your audience is and what their pain points are at every stage of their customer journey. This lecture will teach you a data-driven approach to the content creation process and will include our first guest lecturer, Trevor Crump the Director of Acquisition Marketing for Alliance Health, who will reveal his data-driven approach to content creation and how this has been a huge success for his organization.
This Lecture Will:
-TEACH THE DATA-DRIVEN APPROACH TO CONTENT CREATION.
-SHOW YOU HOW TO OPTIMIZE CONTENT FOR THE ENTIRE CUSTOMER JOURNEY.
-EXPLAIN HOW TO MEASURE THE IMPACT OF DATA-DRIVEN CONTENT ON SALES.
You can watch this lecture here: https://youtu.be/g8UXdIchqrw
You don’t need a big budget, weeks of time or special labs to get user insights quickly and inexpensively. We’ll discuss how you can meet your goals, improve your products and make informed decisions through user research. Usability testing (remote & in-person), interviews, surveys and analytics are a few methods we’ll review, particularly in the context of your own business challenges and user questions.
This is the result of a research study conducted in Pivotal Chicago office to discover the metrics of product success, prioritization on product decisions and the overall key learnings and feedback from the user interviews conducted.
This portfolio summarises the key aspects of product launch covered in the Mello product case study, such as product validation, roadmap creation, pre-launch communication planning, product launch checklist, MVP strategy development, Crazy 8 sketches, product strategy implementation, product signals, moats, bets, metrics, launch strategies, and AARRR metric product performance evaluation. To access the full case study, click here: https://www.jademediapro.com/projects#casestudy
Title: How Do You Know if Your Project Is Any Good?
Presented at All Things Open 2022
Presented by Avi Press & Emily Omier
Abstract: Are you, like many maintainers, struggling to get good data about who is actually using your project, how they are using it and why they downloaded it in the first place? Do you know how many users the project has, and whether those users even like it? Do you know what other technologies they use, what kinds of applications or workloads they use your project for or even what exactly they like (or dislike) about your project? In this talk, Avi Press will discuss ways to get quantitative data to get insights into who is using your project and what they are doing with it, and Emily Omier will talk about how to gather qualitative data on your project’s value and triggers that inspired adoption. Together, they’ll talk about how to use these two types of data to make better decisions about your outreach efforts, project roadmap and ultimate goals for the project.
Elevating the Business Analyst with the lens of Human Centered Design Thinking.
Learn how Human Centered Thinking and User Experience Design can directly address common software pitfalls.
Developing Digital Strategies for Web-based Public Access to Government Perfo...Dennis D. McDonald
The current US administration is pushing for more "transparency" which, among other things, has translated into Federal agencies making more of their operational data available to the public. This slide presentation, which summarizes a 17-page "white paper," discusses both strategic and tactical issues associated with making "performance data" about government programs more accessible.
Top 16 market research tools for your business, political campaign, and nonpr...CallHub
You need to have your ear to the ground to resonate with trends your supporters are following. These market research tools help you get this crucial information
Identifying Personas With Agile Research - Dawn of the Data Age Lecture SeriesLuciano Pesci, PhD
How well do you know your customer? The typical response is "pretty well" but this needs an asterisk because it's always insight about the average and not the individual customer. Yet there's a huge difference between the personal experience of any one customer and the average. Thankfully, personas are a framework that can help you bridge the divide and understand individual customers. But building persons requires good data, especially about behavioral choice motivators. With the right agile research sprint and a little bit of applied economics, you can collect this information and build personas with predictable (positive) impact.
This Lecture Will:
-TEACH THE BENEFITS OF USING PERSONAS.
-SHOW PERSONA TEMPLATES & THEIR DATA.
-EXPLAIN HOW TO CREATE BEHAVIORAL PERSONAS.
You can watch this lecture here: https://youtu.be/O3rcxW82-BY
Data Drive Your Content Creation - Dawn of the Data Age Lecture SeriesLuciano Pesci, PhD
Content really is king. Whether you’re trying to improve your organic search ranking, test new lead generation channels, or establish your brand as an industry thought leader, you need to create engaging content. But a prerequisite for this is understanding who your audience is and what their pain points are at every stage of their customer journey. This lecture will teach you a data-driven approach to the content creation process and will include our first guest lecturer, Trevor Crump the Director of Acquisition Marketing for Alliance Health, who will reveal his data-driven approach to content creation and how this has been a huge success for his organization.
This Lecture Will:
-TEACH THE DATA-DRIVEN APPROACH TO CONTENT CREATION.
-SHOW YOU HOW TO OPTIMIZE CONTENT FOR THE ENTIRE CUSTOMER JOURNEY.
-EXPLAIN HOW TO MEASURE THE IMPACT OF DATA-DRIVEN CONTENT ON SALES.
You can watch this lecture here: https://youtu.be/g8UXdIchqrw
You don’t need a big budget, weeks of time or special labs to get user insights quickly and inexpensively. We’ll discuss how you can meet your goals, improve your products and make informed decisions through user research. Usability testing (remote & in-person), interviews, surveys and analytics are a few methods we’ll review, particularly in the context of your own business challenges and user questions.
Grouping Social Media Monitoring Tools - Part 1Replise.com
Brief
Monitoring social media! Do I need this? How do I get started? Should I buy software? Who will manage it? What kind of data will it provide? How and for what purpose will I use the data in a daily setting?
Numerous questions from various departments ranging from marketing to purchasing are raised at least once a quarter throughout many companies.
The answers are relatively simple. Software may not always be needed, but the data and results can be critical. Be it issues related to daily operations, PR activities, customer service, sales, competitor analysis, campaign effectiveness analysis or even strategic market research or product development, the cheapest and quickest answers are to be found in social media.
There are several hundreds of solutions offered for social media analysis, monitoring and research. Like any other market, the market of social media monitoring solutions abounds in tools geared to serve general needs or a given profession or sector. Although the common term for the industry is social media monitoring, software and tools can be grouped into at least ten different categories depending on the objectives:
• Supporting daily processes, tactical or strategic decisions;
• Assisting marketing, research and development, customer
service, HR or PR activities;
• Following the brand or consumer dialogs;
• Producing a simple report or analysis;
• Concentrating on the past or the future;
• Supporting local objectives, or providing an
international view.
About Replise
The Social Intelligence Company Founded 2010 in Hungary by serial entrepreneurs. Replise provides social research services in more than 40 languages and operates offices in Germany, UK, Poland and Hungary. Focusing on social research using proven market research methodologies, Replise has established partnerships with classic market research firms. Replise’s services are based on the combination of a unique high-end social analytics platform and a team of qualified analysts with years of market expertise. We can provide access to historical as well as real time data from blogs, forums, news portals, video platforms and social networks like Twitter and Facebook. Replise products and services are used by well-known brands and many marketing and PR agencies across Europe.
On Monday, November 7, 2016, Smart Chicago Collaborative held the first CUTGroup Collective Community call. The goal of the CUTGroup Collective is to convene organizations and institutions in cities to help others establish new CUTGroups, create a new community, and share and learn from one another. For our first community call, we want to highlight CUTGroup Detroit’s story. Over the last few months, a collaboration across multiple entities invested in Detroit– the City of Detroit, Data Driven Detroit, and Microsoft– recruited for and conducted their first CUTGroup test. On our first call, the team involved will talk about their successes and challenges in building CUTGroup Detroit.
Slides were created by the CUTGroup Detroit team, which includes the City of Detroit, Data Driven Detroit, and Microsoft.
The Usage and Effectiveness of New Service Development Tools (by Dayu JIN)Dayu Tony Jin
The purpose of this study is to estimate the usage and effectiveness of NSD tools adopted by Singapore financial service institutions. Specific objectives include: (1) analyze NSD tools usage pattern; (2) assess NSD performance and its measurement; (3) estimate the impact of NSD tools on NSD performance; (4) estimate the influence of NSD innovativeness on the choice of NSD tools.
Akshay Ram on Adobe's Creative Strategy and Execution, the Present and Future...Neil Horowitz
On episode 271 of the Digital and Social Media Sports Podcast, Neil chatted with Akshay Ram, Product Manager for Adobe, who also has a lot of knowledge and insight into sports creative.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Euro Cup international supporters can book Euro 2024 Tickets from our online platform Worldwideticketsandhospitality.com. Followers can book Turkey Vs Portugal Tickets on our website at sale prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Denmark Vs England Tickets on our website at discounted prices.
Belgium vs Slovakia Belgium announce provisional squad for Euro Cup 2024 Thib...Eticketing.co
Euro 2024 fans worldwide can book Belgium vs Slovakia Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Slovenia Vs Denmark Tickets on our website at discounted prices.
Ukraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docxEuro Cup 2024 Tickets
After securing their spot through the playoff route, Ukraine is gearing up for their fourth consecutive European Championship. Ukraine first qualified as hosts in 2012, but in 2016
Results for LtCol Thomas Jasper, Marine, for the 2010 Marine Corps Marathon held October 31, 2010, marking the 35th annual marathon known as "The People's Marathon."
An impressive finishing time of 3:46:39, placing 324th in the Male division ages 40-44.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Ukraine Vs Belgium Tickets on our website at discounted prices.
Denmark vs England England Euro Cup squad guide Fixtures, predictions and bes...Eticketing.co
We offer UEFA Euro 2024 Tickets to admirers who can get Denmark vs England Tickets through our trusted online ticketing marketplace. Eticketing. co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Croatia Vs Italy Tickets on our website at discounted prices.
Spain's Euro Cup 2024 Selections and Croatia's Group of Death Challenge.docxEuro Cup 2024 Tickets
Chelsea's Marc Cucurella is one of only three Premier League players included in Spain's preliminary Euro Cup 2024 squad as the Tottenham star with 11 goal contributions is overlooked
Mock 2024 NHL Draft Experts Divided after Celebrini, Levshunov, Silayev go in...Ice Brek
After the NHL Draft Lottery on Monday, Adam Kimelman, NHL.com’s deputy managing editor,
and Mike G., senior draft writer, Morreale make their predictions for how the first 16 selections
of the 2024 Upper Deck NHL Draft could turn out.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Croatia vs Italy Tickets on our website at discounted prices.
Mats André Zuccarello Aasen, commonly known as Mats Zuccarello, was born on September 1, 1987, in
Oslo, Norway. He grew up in the bustling neighborhood of Løren, where his passion for ice hockey began
at a young age. His mother, Anita Zuccarello, is of Italian descent, and his father, Glenn Aasen, is
Norwegian. This multicultural background played a significant role in shaping his identity and versatility
on and off the ice.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Belgium Vs Romania Tickets on our website at discounted prices.
6. Social Media
● Connect through Facebook
● Connect, post photos, and share
through Instagram
● Check-In feature
● Add additional locations
7. Opinions Section
● Star rating system (1-5)
● Comment on activity
locations
● Review of activity locations
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8. Product/Price
● An innovative app & easy UI
● Familiar map interface
● Serves to help find activity centers, venues, etc. near you
---------------------------------------------------------------------------------
● Free in app store & gain Ad generated revenue
● Calculated estimates by RPM which is per 1000
● RPM = (Estimated earnings / Number of impressions) * 1000
Product
Price
9. Place/Promotion
● Initially the app will be in Apple iOS store exclusively
with future plans to move into Google Play Market.
● Social Media will be the key point of focus for promotion
--------------------------------------------------------------------------
● Mixing in traditional marketing processes and targeting
advertisements in gyms
● Data shows that word of mouth was the most
common way for people to gain information on new
places for activities
Place
Promotion
10. The App Market
● Ever-changing trends
● Discovering needs that you weren’t aware of
● Tap-to-buy
● Product life cycle is mainly based a few properties
● Low risk
● No barriers to entry
11. Competition
“Oh Ranger! Park Finder”
● Locate and find national parks, forests, public parks
● Funded well, functional, good ratings
● Poorly advanced searches, superficial information
● Excludes distance and direction information to nearby parks
12. Questions to explore
● How can we make it convenient to find activity facilities?
● Why Dallas is not active?
● How are we going to address this problem?
---------
-----
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13. ● Expanding the app location coverage
● Strengthen the customer base to reach those that couldn’t be initially
● To further develop the app...
Ultimate Goals
14. ● Excel file, aggregated and listed attributes of
each answer
● Imported data into Tableau by connecting to Excel
file in real-time
● Had to create a calculation field:
[Number of records] /1.52
● Designed the tables and charts in Tableau
Data Acquisition
--------------------
15. Survey Data at a Glance
● 152 surveys were submitted in total
● 77 respondents (50.7%) identified as male, 71 (46.7%) as female, and 4
(2.6%) as other.
○ Of the other, three identified as ‘Agender’ and the fourth was ‘Gender Fluid’.
● For age, 44 responses were in the 15-19 demographic, 53 in the 20-24,
and 30 and the 25-259, making 83.5% of respondents falling in the 15-29
age groups.
● 100 out of 152 said they considered themselves physically active (65.8%
yes vs. 34.7% no)
22. Problems of the Data
● Misrepresentation of the US population -- 83.5% vs. 20.8%
for ages 15-29
● Non-local responses from survey
● Some responses expressed issues that are not easily solvable
● Solving the ‘time’ issue
23. Findings from the Data
● For issues preventing activity other than time (115 responses), Scheduling for
activities and events was second at 52 and Lack of companions after that at 46
○ 4 people currently participate in Frisbee and 15 people wish to participate in
Frisbee. Of the 15, 8 list lack of companions as an issue
● There were 34 unique activities for current participation as opposed to only 22
unique activities that people wish to participate in. 18 activities appeared once in
current activities as opposed to 6 activities that had only one person that wished
to be active in it.
● Of the four individuals who identified as ‘other’ for gender, 3 out of the 4 listed
Lack of Proper facilities as an issue preventing them from being active
● Word of mouth was most popular method people learned of facilities appearing
77 times. In contrast, internet search came at 49 and advertising appeared only
once.
24. Recommendations
● Social aspect is extremely important not only in gathering individuals
together to facilitate in activity participation but to also aid in potential
marketing through word of mouth.
● Event finder to allow people to make the most out of their time
● Relevant advertisements in app to help people find physicians, trainers,
etc.
● Categorization tools to help people find what they need by location,
price, availability, and so on.
25. Conclusion
● Activity finder app
● Extensive check-in with a profile system
● Search engine with aggregate display
● User-generated input
● As long as the app is flexible, we can tailor it.
26. Limitations and Improvements
● Significant obstacles that we can’t directly address (time and money)
● Not so clearly defined target segments
● Correct time to publish the app
● Hard to administer community-based information
● Grouping component