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Explain the methods of forecasting technology and markets are
available. What are their relative advantages and disadvantages?
What role does top management commitment play in the success
or failure of implementation? What influences have you
witnessed in your organization
What are the strengths and weaknesses of Porter’s ‘five forces’
approach to innovation strategy?
Explain rationalist and incrementalist views of innovation
implementation. What are the essential differences in
assumptions underlying these approaches to strategy?

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