Experiential marketing connects customers to brands through emotional experiences that appeal to the senses of sight, hearing, touch, smell, and taste. Research shows that experiential marketing is effective for making brands memorable, with most customers wanting to experience products before buying and finding experiential marketing more personal than other advertising. Participating in experiential marketing also encourages many customers to purchase products and tell others about their experiences.

3. AAppppeeaalliinngg ttoo SSeennsseess
Experiential Marketing connects brand with
Customer through an emotional experience
• Sight
• Hearing
• Touch
• Smell
• Taste

4. SSoommee RReesseeaarrcchh
• 64% said Experiential Marketing was effective as making
brands and product memorable
• 89% want to try out products before they buy them
• 83% agreed Experiential Marketing is more personal
than other forms of advertising
• 58% say taking part in Experiential Marketing
encourages them to buy a product
• 64% who had taken part in Experiential Marketing told
someone else about it

5. EEXXAAMMPPLLEESS....

6. EEXXAAMMPPLLEESS ((ccoonntt....))

7. EEXXAAMMPPLLEESS ((ccoonntt....))

8. ANY
QUESTIONS??