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Going...Going...Maybe Not Gone: The Power of Exit Surveys

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Wayne Carley
Wayne Carley

What are the key elements to successful exit research? Find out how to keep and win back members be disigning effective member exit surveys.

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Going. . .Going. . .Maybe Not Gone: The Power of Exit Surveys Alexandria Brown Bag Networking Lunch Wayne W Carley, PhD WWC Associates, LLC 20 August 2009
Why Do Members Leave Your Association? ,[object Object],[object Object],20 August 2009 WWC Associates, LLC
WHAT ONE ASSOCIATION’S LAPSED MEMBERS TELL US ,[object Object],20 August 2009 WWC Associates, LLC
Reasons for Leaving Association 20 August 2009 WWC Associates, LLC
“ Other” Reasons for Leaving 20 August 2009 WWC Associates, LLC Category of Rationale Percent of Respondents Answering “Other” Cost/Expense 23% Forgot/No Notice/Unaware of Lapse 18% Retired 13%
Reasons to Join Association ,[object Object],[object Object],[object Object],[object Object],20 August 2009 WWC Associates, LLC
Barriers to Participation ,[object Object],[object Object],[object Object],[object Object],[object Object],20 August 2009 WWC Associates, LLC
BUILDING YOUR EXIT SURVEY ,[object Object],[object Object],[object Object],20 August 2009 WWC Associates, LLC
What Do You Want to Learn? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],20 August 2009 WWC Associates, LLC
How Can You Gather Information? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],20 August 2009 WWC Associates, LLC
Design Your Exit Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],20 August 2009 WWC Associates, LLC
Add Content to Your Exit Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],20 August 2009 WWC Associates, LLC
WHAT MAKES A GOOD EXIT SURVEY QUESTION? ,[object Object],20 August 2009 WWC Associates, LLC
Rate the Following Questions, 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],20 August 2009 WWC Associates, LLC
Rate the Following Questions, 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],20 August 2009 WWC Associates, LLC
Rate the Following Questions, 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],20 August 2009 WWC Associates, LLC
Rate the Following Questions, 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],20 August 2009 WWC Associates, LLC
Rate the Following Questions, 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],20 August 2009 WWC Associates, LLC
Exit Survey as Marketing Tool ,[object Object],[object Object],[object Object],[object Object],20 August 2009 WWC Associates, LLC
What Are the Challenges? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],20 August 2009 WWC Associates, LLC
Summary: Steps to A Powerful Exit Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],20 August 2009 WWC Associates, LLC
Your Lapsed Members Are Your Best Prospects ,[object Object],20 August 2009 WWC Associates, LLC
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],20 August 2009 WWC Associates, LLC

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Going...Going...Maybe Not Gone: The Power of Exit Surveys

  • 1. Going. . .Going. . .Maybe Not Gone: The Power of Exit Surveys Alexandria Brown Bag Networking Lunch Wayne W Carley, PhD WWC Associates, LLC 20 August 2009
  • 2.
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  • 4. Reasons for Leaving Association 20 August 2009 WWC Associates, LLC
  • 5. “ Other” Reasons for Leaving 20 August 2009 WWC Associates, LLC Category of Rationale Percent of Respondents Answering “Other” Cost/Expense 23% Forgot/No Notice/Unaware of Lapse 18% Retired 13%
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