BlogWell Atlanta Social Media Case Study: SunGard, presented by Valeria MaltoniSocialMedia.org
In her BlogWell Atlanta case study presentation, "Building Social Media from Within," SunGard's Director of Marketing Communications, Valeria Maltoni, explained how they built social media from within the walls of a conservative brand.
Valeria's presentation covered how she built internal trust and credibility by closely tracking her team's efforts, how launching internal social media gave everyone a thirst to contribute, and how they're finding success engaging in social media even though most of their customers aren't online.
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BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: http://gaspedal.com and http://socialmedia.org
India hasn’t had enough of the consumption story yet.
Where basics are still not in place, Green is an evolved ambition
Green Consumption is yet to hit mainstream India, but there are pockets of activism. This presentation looks at an overview of the state of green in India and shares some examples of attitudes of individuals, and actions by corporates, NGOs and governments.
BlogWell Atlanta Social Media Case Study: SunGard, presented by Valeria MaltoniSocialMedia.org
In her BlogWell Atlanta case study presentation, "Building Social Media from Within," SunGard's Director of Marketing Communications, Valeria Maltoni, explained how they built social media from within the walls of a conservative brand.
Valeria's presentation covered how she built internal trust and credibility by closely tracking her team's efforts, how launching internal social media gave everyone a thirst to contribute, and how they're finding success engaging in social media even though most of their customers aren't online.
---
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: http://gaspedal.com and http://socialmedia.org
India hasn’t had enough of the consumption story yet.
Where basics are still not in place, Green is an evolved ambition
Green Consumption is yet to hit mainstream India, but there are pockets of activism. This presentation looks at an overview of the state of green in India and shares some examples of attitudes of individuals, and actions by corporates, NGOs and governments.