Firecast Letterpress a lesson in branding—blending historical awareness of the craft with savvy buttons to direct visitors to contemporary services like invites, business cards and greetings. Firecast also breaks the mold (or press, if you will) in terms of its equipment. Founder Michael Sheahen is a self proclaimed sucker for funky historical machines, like his Linotype Model 31 he acquired from John Frautschi, Chairman of Webcrafters in Madison, WI and the pinhole perforator he acquired Toronto. With his real passion and flair for marketing and paper making, Sheahen is what every indie craftsman strives to become.