The document contains several charts and crosstabs summarizing survey results about ratings of golf course elements like fairways, greens, and customer service. The charts show ratings from 2011-2013 and breakdowns by gender and quarter. Most elements were rated average (3) or good (4) on a 5-point scale. Fairways received a mean rating of 3.18 overall with similar ratings between genders. Awareness and consideration of the golf course remained steady from 2012-2013 while occasional and frequent use declined slightly.

1. Examples of Charts and Crosstabs
Reporting in Excel, PowerPoint® and Word

2. 2011 2012
Very bad (1) 11% 18%
Bad (2) 19% 15%
Average (3) 22% 18%
Good (4) 27% 26%
Very good (5) 16% 22%
No response (-) 4% 0%
Total 100% 100%
Mean 3,2 3,2
Std. Deviation 1,3 1,4
How would you rate the fairways?
Very bad 14,8%
Bad 17,2%
Average 20,0%
Good 26,9%
Very good 18,9%
No response 2,3%
Total 100,0%
How would you rate the fairways?
Very bad (1) 443
Bad (2) 516
Average (3) 600
Good (4) 806
Very good (5) 567
No response (-) 68
Total 3000
Mean 3,18
How would you rate the fairways?
Male Female
Very bad (1) 285 158
Bad (2) 326 190
Average (3) 365 235
Good (4) 497 309
Very good (5) 364 203
No response (-) 35 33
Total 187 2 1128
Mean 3,2 3,2
How would you rate the fairways?
Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Tendency
Aware 71% 72% 73% 70% 72%
Consider 28% 30% 28% 29% 27%
Use 17% 18% 17% 18% 16%
Use occassional 3% 3% 4% 4% 2%
Use often 1% 0% 1% 0% 1%

3. 2,5 3,0 3,5 4,0 4,5 5,0
2011 2012
How would you rate the reservation
How would you rate the check-in on
How would you rate the course
How would you rate the tees?
How would you rate the fairways?
How would you rate the greens?
0% 5% 10% 15% 20% 25% 30%
Very bad
Bad
Average
Good
Very good
How would you rate the fairways? (n=3000)
Male
Female
Total
84%
50%
39%
12%
2%
Funnel
59%
78%
30%
20%
100% 50% 0% 50% 100%

4. Net Promoter Score (NPS)
-100
-80
-60
-40
-20
0
20
40
60
80
100
26
32% 35%
30%
42%
39%
23%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Female Male
Detractors Passive Promotors
7 -12

6. Dashboard
Team A Team B Team C
Goal 1 4,0
Goal 2 3,3
Goal 3 3,7
Goal 4 3,6
Goal 5 3,9

7. Table containing significance information
The 2 different significance levels defined result in uppercase and lowercase
characters to visualize significant results
Female
(A)
Male
(B)
< 30
(C)
30 - 41
(D)
42 - 53
(E)
54 ++
(F)
Strongly Agree (10) 12% 11% 12% 13% 13% 8%
Agree (5) 53% 54% 53% 52% 42% 62%
Disagree (-5) 13% 14% 14% 13% 16% 11%
Strongly Disagree (-10) 4% 1% 2% 5% 2% 1%
Undecided (-) 19% 19% 19% 17% 26% 18%
Total 100% 100% 100% 100% 100% 100%
Mean 3,4 3,7 3,5 3,4 3,2 4,1
Base 253 279 512 150 129 142
I am given adequate feedback about my performance.
f
E E CDE
f
B cF
CDf
e

8. 8%
13%
12%
10%
15%
10%
8%
16%
18%
15%
29%
31%
19%
17%
19%
20%
20%
24%
22%
15%
18%
17%
20%
18%
23%
25%
20%
26%
20%
20%
21%
27%
25%
21%
25%
22%
27%
23%
18%
33%
19%
28%
28%
13%
13%
1%
2%
1%
2%
3%
0% 20% 40% 60% 80% 100%
How would you rate the reservation process?
How would you rate the check-in on arrival?
How would you rate the course guide?
How would you rate the tees?
How would you rate the fairways?
How would you rate the greens?
How would you rate the putting green?
How would you rate the driving range?
How would you rate the Pro-Shop?
Very bad (1) Bad (2) Average (3) Good (4) Very good (5) No response (-)
2,87
2,97
3,02
3,10
3,18
3,41
3,42
3,48
3,49
Mean(1-5)

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