1. FOR IMMEDIATE RELEASE
DECEMBER 5, 2016
CONTACT:
Kelsey Melendez
(732) 425-8642
melendke@kean.edu
#BreakUpWithYourMakeup
Short Hills, N.J. -- Say ‘goodbye’ to the toxins in your makeup and ‘hello’ to luxury organic
makeup. Kjaer Weis will be celebrating its grand opening at The Mall at Short Hills by giving
makeup fans the opportunity with the #BreakUpWithYourMakeup event on Friday, Dec. 9 from
10 a.m. to 2 p.m. and 5 to 9 p.m.
Guests will be able to bring their old, toxic makeup to the new location to throw it away and get
a bag full of Kjaer Weis goodies, including foundation, cream blush, and lipstick. Also included
in the bag will be a coupon, good for the day of the event, which entitles the guest to 25 percent
off of their entire purchase.
“This event has been a huge success for us,” said Kirsten Kjaer Weis, founder of Kjaer Weis.
“It’s time for women to get rid of the toxins that’s bad for their skin and finally have a fresh-
feeling face with all organic makeup.”
Aside from the free bag of sample-sized products, guests will have the opportunity to browse the
store and purchase full-size items. Each product comes in a refillable package so returning guests
will only have to purchase their desired refill.
While RSVP is not necessary, those that do will receive a free full-size product. Products are
limited and guests are encouraged to RSVP by contacting Kelsey Melendez at (732) 425-8642.
About Kjaer Weis
Founded by Kirsten Kjaer Weis, Kjaer Weis is a certified organic luxury cosmetic brand. Kjaer
Weis products are cruelty, gluten, and chemical free and are sold in refillable packages. Makeup
fans no longer have to choose between makeup that is good for your skin, works well or comes
in attractive packaging. More information can be found at www.kjaerweis.com.
###

2. FOR IMMEDIATE RELEASE
NOVEMBER 23, 2016
CONTACT:
Kelsey Melendez
(732) 425-8642
melendke@kean.edu
It’s Time For Mistletoe And Holly
Short Hills, N.J. -- Get ready for all of your holiday parties with this exclusive, limited edition
Holiday bundle. The Mistletoe and Holly holiday bundle retails at $256 and will be available in
stores and online starting Nov. 26 through Jan. 31 for the price of $200. Also offered will be a
refill bundle, which will cost $95 for the four refills.
“This is the first big holiday bundle offered at Kjaer Weis,” said Kirsten Kjaer Weis, founder of
Kjaer Weis. “The colors are certified organic, pigmented, buildable and sure to compliment all
skin tones.”
The limited Mistletoe and Holly bundle includes four signature formula products and one limited
edition brush. The lipstick, Candy Coated, is a candy apple red infused with diamond powder for
extra shimmer. Rosy is a dusty rose-colored shimmer blush that accompanies Nutcracker Sweet,
a medium/deep matte bronzer.
The last two products include mascara, Under the Mistletoe, which is lightweight and has a
subtle dark green tint and a retractable glow brush made of synthetic fibers designed for easy and
on-the-go touchups. The five products included in the bundle can be worn separately or together
for a perfect holiday look.
For more information on availability and about the bundle products, please contact your local
Kjaer Weis retailer or Customer Service at (646) 918-6168 or customerservice@kjaerweis.com.
About Kjaer Weis
Founded by Kirsten Kjaer Weis, Kjaer Weis is a certified organic luxury cosmetic brand. Kjaer
Weis products are cruelty, gluten, and chemical free and are sold in refillable packages. Makeup
fans no longer have to choose between makeup that is good for your skin, works well or comes
in attractive packaging. More information can be found at www.kjaerweis.com.
###

3. FACT SHEET
OVERVIEW
Created by Danish-born and New York makeup artist Kirsten Kjaer Weis, Kjaer Weis is a
certified organic luxury cosmetic brand. Made from the finest natural and organic ingredients,
products produce high performance color and wear without the need for harmful chemicals. Each
batch is personally inspected by Kjaer Weis to ensure the highest quality. Kjaer Weis products
are environmentally friendly by being sold in refillable compacts to reduce waste.
PHILOSOPHY
Kjaer Weis was created to fill the void of natural and organic luxury color makeup in the makeup
universe. Committed to being environmentally responsible, Kjaer Weis does not test on animals
and uses refillable, yet high-end, compacts. The ingredients supply women with nourishment that
works with the skin, not against it.
At Kjaer Weis, women no longer have to choose between chemical-free makeup, makeup that
works well, or makeup that comes in pretty packaging. Simply, you can have it all.
WHERE TO BUY
Currently, Kjaer Weis is available in 17 countries and online.
United States
Canada
Mexico
United Kingdom
Denmark
The Netherlands
Norway
Sweden
Austria
Italy
Spain
Austria
France
Germany
Switzerland
Finland
Australia/New Zealand
CONTACT
General Information/Customer Service:
customerservice@kjaerweis.com
(646) 918-6168
Wholesale Inquiries:
wholesale@kjaerweis.com
Press Inquiries:
press@kjaerweis.com

4. FREQUENTLY ASKED QUESTIONS
Q: What makes Kjaer Weis different from other natural/organic brands?
A: KW offers high performance and highly pigmented colors while using top quality organic
products. KW also uses refillable compacts to reduce waste while other companies do not
Q:Are Kjaer Weis products waterproof?
A: At the moment, KW are not waterproof. However, we are in the process of developing a
waterproof formula. In the meantime, our Lip Tints, Cream Blush and Foundations have a
somewhat water resistant effect.
Q: SOS!!! Being that Kjaer Weis products are natural, long will they last?
A: Don’t worry! Unopened, your KW Products will be good for up to three years. Opened
products are good for up to 12 months.
Q: This is my first time buying from Kjaer Weis, how do I know which color would look best for
my skin tone?
A: Welcome to Kjaer Weis! We just launched a new service where you upload a selfie and that
allows you to try on some of your (hopeful) KW favorites before purchasing. If you like how it
looks on your photo, just hit “Add to Cart” and everything that you selected for the image will be
added to your bag, then just check out and you’re all set!
You can do use this service online or via the Kjaer Weis app.
Q: Is Kjaer Weis on any social media? I’d love to get inspiration, how-to’s, and updates on some
of my favorite products.
A: Currently, we are on Facebook, Twitter, Instagram, and Pinterest. Also, make sure to sign up
for our newsletter on www.kjaerweis.com for product launches, promotions, and updates.
Facebook: https://www.facebook.com/KjaerWeis
Twitter: https://twitter.com/KjaerWeis
Pinterest: https://www.pinterest.com/kjaerweis/
Instagram: https://www.instagram.com/kjaerweis/