The document provides a summary of key SEO, social media, and backlink metrics for the BBC website (www.bbc.co.uk). It shows that the BBC generates over 160 million organic search visits with a SEMrush rank of 4. On social media, the BBC has over 850,000 Facebook likes, 900,000 Twitter followers, and 91,000 Instagram followers. The BBC receives over 139 million total backlinks, with 88% being dofollow links. Engagement on Facebook, Twitter, and Instagram posts decreased over the analyzed period.

1. https://duncanjcarter.co.uk
SEO & Social Media Report for
www.bbc.co.uk

2. Organic Search: Sum m ary
UK | www.bbc.co.uk
160.3M 0% TRAFFIC
SEMrush Rank 4
Keywords 5.9M 3%
Tra c Cost $192.8M 0%
Paid Search: Sum m ary
UK | www.bbc.co.uk
15.6K 16% TRAFFIC
Keywords 452 7%
Tra c Cost $22.9K 32%
Backlinks: Sum m ary
Root Domain: www.bbc.co.uk
139.1M TOTAL BACKLINKS
Referring Domains 373K
Referring IPs 241K
Top backlinks
Root Domain: www.bbc.co.uk
Referring page Title / Referring page URL Anchor text / Link URL Type
SBR - ‫و‬‫ا‬‫ﻟ‬‫ﺪ‬‫ر‬‫ا‬‫ﺳ‬‫ﺎ‬‫ت‬ ‫ﻟ‬‫ﻺ‬‫ﻋ‬‫ﻼ‬‫م‬ ( ‫ﺻ‬‫ﺒ‬‫ﺮ‬ ) ‫ا‬‫ﻟ‬‫ﻌ‬‫ﺮ‬‫ﺑ‬‫ﻲ‬ ‫ا‬‫ﻟ‬‫ﺠ‬‫ﻨ‬‫ﻮ‬‫ب‬ ‫ﺻ‬‫ﻮ‬‫ت‬ ‫ﻣ‬‫ﺮ‬‫ﻛ‬‫ﺰ‬ ‫ﻓ‬‫ﻲ‬ ‫ﺑ‬‫ﻜ‬‫ﻢ‬ ‫ﻣ‬‫ﺮ‬‫ﺣ‬‫ﺒ‬‫ﺎ‬ً
http://soutalgnoub.net/
BBC ‫ﻋ‬‫ﺮ‬‫ﺑ‬‫ﻲ‬
http://www.bbc.co.uk/arabic/
-
大 元新 网 - 海外最大中文媒体
http://www.epochtimes.com/
BBC
http://www.bbc.co.uk/chinese/
-
Iain [M] Banks
http://www.iain-banks.net/
here
http://www.bbc.co.uk/programmes/p00zjf0f
-
Iain [M] Banks
http://www.iain-banks.net/
http://www.bbc.co.uk/programmes/b017pncn
http://www.bbc.co.uk/programmes/b017pncn
-
Startup, small business consultants, business development
http://www.sirsoftconsulting.com/business-consultant.php
BBC Radio
http://www.bbc.co.uk/radio/
-
https://duncanjcarter.co.uk

3. Backlinks: Follow vs Nofollow
Root Domain: www.bbc.co.uk
88%
Follow (122.8M)
12%
N ofollow (16.3M)
12.42%
5.54%
5.54%
4.56%
3.05%
Organic Search: Top keywords (5,946,595)
UK | www.bbc.co.uk
Keyword Pos Volume CPC Tra c
bbc news 1 (1) 24,900,000 1.48
bbc sport 1 (1) 11,100,000 4.48
bbc 1 (1) 11,100,000 1.58
bbc weather 1 (1) 9,140,000 0.51
weather 1 (1) 6,120,000 0.45
Related Keywords 1 - 10 (4,454)
UK | www.bbc.co.uk
Keyword Relevance KD CPC (USD) Com. Result Trend
bbc news 10.00 24,900,000 78.20 1.48 0.00 -
bbc 20.00 11,100,000 89.17 1.58 0.00 695,000,000
bbc iplayer 5.00 5,000,000 94.12 1.23 0.00 5,720,000
iplayer 5.00 1,830,000 93.45 1.33 0.00 11,000,000
www google co uk 5.00 823,000 82.69 3.09 0.01 240,000,000
www 10.00 673,000 94.29 0.51 0.01 3,795,163,000
www.google.co.uk 5.00 673,000 88.61 3.69 0.00 746,000,000
bbcnews 5.00 450,000 79.94 1.16 0.00 243,000,000
www facebook 5.00 450,000 97.47 0.27 0.01 565,032,000
bbciplayer 5.00 368,000 93.19 0.05 0.00 4,290,000
Volume
https://duncanjcarter.co.uk

4. Branded vs Non-Branded
UK | www.bbc.co.uk
46.18%
Branded Tra c
53.82%
Non-Branded Tra c
Branded
(46.18 %)
Non-Branded
(53.82 %)
Social Media tool: Overview for BBC
Project: BBC | Period: 17 May - 23 May, 2017 (compared to 10 May - 16 May, 2017)
https://facebook.com/bbc
Audience Activity Engagement
854,553 2,813
number of facebook page likes
39 4
number of published posts
15,291 15,555
all post reactions, shares, and comments
https://twitter.com/BBC
Audience Activity Engagement
900,063 10,072
number of followers
83 36
number of published tweets
6,835 1,053
all tweet likes, retweets, and mentions
https://instagram.com/bbc
Audience Activity Engagement
91,642 3,018
number of followers
15 1
number of published posts
11,532 98
all likes and comments
https://duncanjcarter.co.uk

5. Social Media tool: Posts
Project nam e: www.bbc.co.uk
Date range: 17 May - 23 May, 2017
Com pany: All profiles
Social channel: Facebook
№ Posts (found 39)
Engagement
rate Reactions Shares Comments
1 BBC
Posted at: 12:45 21 May
This British woman gave up her job for a dog she saw on
holiday.
View on Facebook
1,444 16.90 1,091 304 49
2 BBC
Posted at: 16:42 21 May
Yoga changed 9-year-old Daniel's life.
View on Facebook
1,111 13.00 649 425 37
3 BBC
Posted at: 07:59 18 May
Lisa may only have months to live, but she's decided to make
the most of the life she has left.
View on Facebook
1,104 12.92 836 241 27
4 BBC
Posted at: 02:24 17 May
Catch up with the dog who crashed into the BBC o ces last
week on a skateboard...
View on Facebook
1,045 12.23 662 284 99
5 BBC
Posted at: 02:30 19 May
Think you know your nineties?
View on Facebook
1,008 11.80 554 244 210
Total
engagement
https://duncanjcarter.co.uk

6. Social Media tool: Posts
Project nam e: www.bbc.co.uk
Date range: 17 May - 23 May, 2017
Com pany: All profiles
Social channel: Twitter
№ Posts (found 83)
Engagement
rate Likes Retweets Replies
1 BBC
Posted at: 10:10 23 May
Actor Sir Roger Moore, best known for playing the famous spy in seven James Bond
films, has died aged 89.…https://t.co/2RuifjSPpM
View on Twitter
1,342 14.89 631 689 22
2 BBC
Posted at: 13:12 20 May
From an active volcano to sand dunes in the moonlight. Winners of the Travel
Photographer of the Year awards. …https://t.c...
View on Twitter
625 6.93 433 188 4
3 BBC
Posted at: 03:02 17 May
'The walk to the ocean is a crucial journey for the tiny turtle'. One of the world's
smallest species in pictures.…https://t....
View on Twitter
459 5.09 340 119 0
4 BBC
Posted at: 07:22 17 May
To mark the 50th anniversary of Waterloo Sunset by @ TheKinks, @ BBCRadio4
reflects on the song's emotional impact.…https://t....
View on Twitter
160 1.78 94 64 2
5 BBC
Posted at: 03:32 19 May
Jeremy & Tomeu are a match made in heaven. So much so that they've just
produced over 170 babies. …https://t.co/O...
View on Twitter
147 1.63 110 37 0
Total
engagement
https://duncanjcarter.co.uk

7. Social Media tool: Posts
Project nam e: www.bbc.co.uk
Date range: 17 May - 23 May, 2017
Com pany: All profiles
Social channel: Instagram
№ Posts (found 15)
Engagement
rate Likes Comments
1 BBC
Posted at: 04:35 21 May
Pippa Middleton and her husband James Matthews share a kiss after their
wedding in England. Guests included the Duke and Duchess...
View on Instagram
1,764 191.76 1,758 6
2 BBC
Posted at: 15:26 20 May
Tom Hardy is back with another CBeebies Bedtime Story. Watch now
on BBC iPlayer.
View on Instagram
1,172 127.40 1,156 16
3 BBC
Posted at: 15:06 22 May
The Doctor will see you now. . . . #BehindTheScenes #BTS #DoctorWho
#PeterCapaldi #BBCOne #OnSet
View on Instagram
1,059 115.12 1,052 7
4 BBC
Posted at: 16:06 19 May
The prairies of Northern Mexico are home to large colonies of Black tailed
prairie dogs. 'Mexico' continues Sunday 8pm @ bbctwo. ...
View on Instagram
958 104.14 950 8
5 BBC
Posted at: 12:38 18 May
@ EdWestwick stars in White Gold, The story of a double-glazing showroom in
Essex in the 80s. Starts next Wednesday, @ BBCTwo, 10p...
View on Instagram
782 85.01 769 13
Total
engagement
Engagem ent sum m ary
bbc | Period: 17 May - 23 May, 2017 (compared to 10 May - 16 May, 2017)
Type Count Change Gr ow th(%)
Reactions 10,586 -3,785 -26.34%
Shares 3,325 -10,308 -75.61%
Comments 1,380 -1,462 -51.44%
https://duncanjcarter.co.uk

8. Engagem ent sum m ary
BBC | Period: 16 May - 23 May, 2017 (compared to 9 May - 16 May, 2017)
Type Count Change Gr ow th(%)
Likes 4,416 -1,159 -20.79%
Retweets 2,343 +114 +5.11%
Replies 76 -8 -9.52%
Engagem ent sum m ary
bbc | Period: 16 May - 23 May, 2017 (compared to 9 May - 16 May, 2017)
Type Count Change Gr ow th(%)
Likes 11,465 +207 +1.84%
Comments 67 -109 -61.93%
https://duncanjcarter.co.uk