The document explores communication perspectives on generative AI, addressing its implications in journalism, interpersonal communication, and public relations, while raising concerns about authorship, bias, and the authenticity of AI-generated messages. It discusses the potential risks of AI on human relationships and empathy, particularly in contexts like grief and counseling, alongside considerations for enhancing communication effectiveness in organizational settings. The document concludes with a call for ethical guidance in the development and use of generative AI technologies.

1. Communication Perspectives On
Generative AI

2. Some AREAS OF STUDY
IN COMMUNICATION
• JOURNALISM
• INTERPERSONAL
COMMUNICATION
• PUBLIC RELATIONS

4. Elements:
Who is the source?
Who is encoding?
What noise is there?
How do we decode AI-
generated messages?
What are some message
characteristics?
Authorship, credibility
Questions Of:
Authenticity
Bias
Perception
Truthfulness, Relevance

5. JOURNALISM

6. AI's role in
content
creation
Lack of
regulation,
potential for
bias and
manipulation

7. Gatekeeping
functions of
AI systems
Robo-
journalism &
disclosure
of AI
involvement
Impacts on
journalistic
integrity,
objectivity,
and the
public's trust

8. Our common way of
organizing information and
dealing with news has
become more and more
affected by our
communication with
machines that do not think
like us.
ESPOSITO, ELENA. ARTIFICIAL COMMUNICATION:
HOW ALGORITHMS PRODUCE SOCIAL INTELLIGENCE
“

9. INTERPERSONAL
COMMUNICATION

12. AI and
perception
management

14. Digital immortality:
using AI to create
avatars that allow
relatives to talk with
their loved ones
after they have died.
How does this change the way we grieve?

15. Can we still talk of
communication
when one of the
partners has no
understanding of
the info conveyed?

16. Artificial intimacy: a
second-rate sense of
connection
Is AI molding us into the
people we want to be?
“The technology challenges
us to assert ourselves and our
human values, which means
that we have to figure out
what those values are —
which is not very easy.”
Simulated empathy: AI
offers a simulated,
hollowed-out version of
empathy. Can’t understand
or care.

17. AI's impact
on human
interaction &
relationship
building
Risks of
reduced
empathy and
authenticity
Implications for counseling, elder care,
education, deep connection

18. PUBLIC RELATIONS

19. SEO - search engine
optimization
Generative Search -
creates AI-powered
overviews
How does this affect an
organization’s visibility
on the Internet?

20. You're using generative AI
to draft a cover letter for a
job application. However,
the letter it creates has an
overly casual tone.
Which elements of the
transactional model could
be causing the
communication issue?
What are some solutions?

21. Encoding: AI trained on informal
writing. Training data lacked
examples of formal cover letters.
Channel: AI might default to email
format, which can be more casual.
Context: AI might not understand
the specific job requirements or
company culture, leading to an
inappropriate tone.

22. Encoding: Provide the AI with a
dataset of formal cover letters. Allow
users to upload specific examples.
Channel: Offer the option to choose
the communication channel (email,
document) based on context.
Context: Allow users to input details
about the job description, company
culture, desired tone for the letter.

23. How can we guide the development
and use of generative AI in a way
that upholds our values and ethics?