The economic landscape in Ireland has changed dramatically since the days of the Celtic Tiger, and the consumer euphoria that characterised that dynamic period has fizzled. The property bubble has burst and unemployment is on the rise, significantly altering consumer attitudes, behaviours and expenditure patterns. This report provides current and detailed data and analyses that puts these trends in perspective and projects future performance.Euromonitor's Consumer Lifestyles - Ireland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.Why buy this report' * Get a detailed picture of the consumer lifestyle industry; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide,

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Consumer Lifestyles in Ireland
Published on August 2010
Report Summary
The economic landscape in Ireland has changed dramatically since the days of the Celtic Tiger, and the consumer euphoria that
characterised that dynamic period has fizzled. The property bubble has burst and unemployment is on the rise, significantly altering
consumer attitudes, behaviours and expenditure patterns. This report provides current and detailed data and analyses that puts these
trends in perspective and projects future performance.
Euromonitor's Consumer Lifestyles - Ireland report analyses factors influencing national consumer expenditure. Consumer lifestyles
reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and
family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits,
savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors
influencing a nation's lifestyle choices.
Why buy this report'
* Get a detailed picture of the consumer lifestyle industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts
worldwide,
Table of Content
Consumer Lifestyles in Ireland
Euromonitor International
August 2010
List of Contents and Tables
Structure of the Report
Consumer Trends
Didn't I Used To Be Rich'
Rip: Rip-off Ireland'
the Spectre of Mass Emigation Returns
Irish Homeowners Dogged by Debt
Pubs Shut Their Doors As They Face A "perfect Storm"
Consumer Segmentation
Babies and Infants
Kids
Tweenagers
Teens
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Twenty-somethings
Thirty-somethings
Middle-aged Adults
Older Population
Table 1 Consumer Segmentation: 2005-2009
Table 2 Consumer Segmentation: 2010-2020
People
Population
Marital Status
Town Or Country
Table 3 Population by Age: 2005-2009
Table 4 Population by Age: 2010-2020
Table 5 Male Population by Age: 2005-2009
Table 6 Male Population by Age: 2010-2020
Table 7 Female Population by Age: 2005-2009
Table 8 Female Population by Age: 2010-2020
Table 9 Population by Marital Status: 2005-2009
Table 10 Population by Marital Status: 2010-2020
Table 11 Marriage and Divorce Rates/Average Age at First Marriage: 2005-2009
Table 12 Population by Urban/Rural Location and Population Density: 2005-2009
Table 13 Population by Urban/Rural Location and Population Density: 2010-2020
Table 14 Population by Major Cities: 2005-2009
Table 15 Population by Major Cities: 2010-2020
House and Home
Households by Annual Disposable Income
Households by Number of Occupants
Single-person Households
Couples Without Children
Couples With Children
Single-parent Families
Table 16 Annual Disposable Income per Household (Current Value): 2005-2009
Table 17 Annual Disposable Income per Household (Constant 2009 Value): 2010-2020
Table 18 Households by Number of Persons: 2005-2009
Table 19 Households by Number of Persons: 2010-2020
Table 20 Households by Type: 2005-2009
Table 21 Households by Type: 2010-2020
Home Ownership
Running Costs
Shopping for Household Goods
Possession of Household Durables
DIY and Gardening
Pet Ownership
Table 22 Households by Tenure: 2005-2009
Table 23 Households by Tenure: 2010-2020
Table 24 Households by Type of Dwelling: 2005-2009
Table 25 Households by Type of Dwelling: 2010-2020
Table 26 Possession of Household Durables: 2005-2009
Table 27 Possession of Household Durables: 2010-2020
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Table 28 Pet Population: 2005-2009
Income
Average Income
Average Income by Age
Table 29 Annual Gross and Disposable Income (Current Value): 2005-2009
Table 30 Annual Gross and Disposable Income (Constant 2009 Value): 2005-2009
Table 31 Annual Gross and Disposable Income (Constant 2009 Value): 2010-2020
Table 32 Average Annual Gross Income by Age (Current Value): 2005-2009
Table 33 Average Annual Gross Income by Age (Constant 2009 Value): 2005-2009
Consumer Expenditure
Living Costs
Table 34 Consumer Expenditure by Broad Category (Current Value): 2005-2009
Table 35 Consumer Expenditure by Broad Category (Constant 2009 Value): 2005-2009
Table 36 Consumer Expenditure by Broad Category (Constant 2009 Value): 2010-2020
Work
Working Conditions
Commuting
Working Women
Alternative Work Options
Retirement
Unemployment
Table 37 Employed Population: 2005-2009
Table 38 Employed Population: 2010-2020
Table 39 Unemployed Population: 2005-2009
Table 40 Unemployed Population: 2010-2020
Learning
School Life
University Life
Adult Learning
Back-to-school Shopping Trends and Habits
Table 41 School Students: 2005-2009
Table 42 Graduates: 2005-2009
Table 43 Higher Education Students: 2005-2009
Eating (including Drinks)
Shopping for Food and Drinks
Dining in
Dining Out
Café Culture
Table 44 Consumer Expenditure on Food and Drinks (Current Value): 2005-2009
Table 45 Consumer Expenditure on Food and Drinks (Constant 2009 Value): 2005-2009
Table 46 Consumer Expenditure on Food and Drinks (Constant 2009 Value): 2010-2020
Table 47 Consumer Foodservice by Type (Current Value): 2004-2008
Table 48 Consumer Foodservice by Type (Constant 2008 Value): 2004-2008
Drinking
Drinking Habits
Shopping for Alcoholic Beverages
Table 49 Consumer Expenditure on Alcoholic Beverages and Tobacco (Current Value): 2005-2009
Table 50 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2005-2009
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Table 51 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2010-2020
Smoking
Smoking Habits
Shopping for Cigarettes and Tobacco
Table 52 Smoking Prevalence: 2005-2009
Personal Appearance
Shopping for Toiletries and Cosmetics
Attitudes Towards Hair and Beauty
Table 54 Expenditure on Cosmetics and Toiletries (Constant 2009 Value): 2005-2009
Fashion
Fashion Trends
Shopping for Clothes, Shoes and Luxury Goods
Table 55 Consumer Expenditure on Clothing and Footwear (Current Value): 2005-2009
Table 56 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2005-2009
Table 57 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2010-2020
Health and Wellness
Healthcare
Health and Well-being
Sport and Fitness
Nutrition
Home Medication and Vitamins
Table 58 Health Expenditure: 2005-2009
Table 59 Healthy Life Expectancy at Birth: 2005-2009
Table 60 Obese and Overweight Population: 2005-2009
Table 61 Consumer Expenditure on Health and Wellness (Current Value): 2005-2009
Table 62 Consumer Expenditure on Health and Wellness (Constant 2009 Value): 2005-2009
Leisure and Recreation
Staying in
Going Out
Public Holidays, Celebrations and Gift-giving Occasions
Culture
Holidays
Table 63 Household Possession of Cable TV and Satellite TV: 2005-2009
Table 64 Household Possession of Cable TV and Satellite TV: 2010-2020
Table 65 Cinema Attendances: 2005-2009
Consumer Technology
In-home Technology
Portable Technology
E-commerce and M-commerce
Table 66 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2005-2009
Table 67 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2010-2020
Table 68 Household Possession of Mobile Telephones and Mobile Telephone Calls: 2005-2009
Table 69 Household Possession of Mobile Telephones and Mobile Telephone Calls: 2010-2020
Table 70 Internet Retailing (Current Value): 2005-2009
Table 71 Internet Retailing (Constant 2009 Value): 2005-2009
Transport
Getting Around
Air Travel
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Table 72 Household Possession of Passenger Vehicles: 2005-2009
Table 73 Household Possession of Passenger Vehicles: 2010-2020
Table 74 Consumer Expenditure on Transport Services (Current Value): 2005-2009
Table 75 Consumer Expenditure on Transport Services (Constant 2009 Value): 2005-2009
Table 76 Consumer Expenditure on Transport Services (Constant 2009 Value): 2010-2020
Money
Savings
Loans and Mortgages
Credit
Table 77 Savings and Savings Ratio: 2005-2009
Table 78 Consumer Loans, Mortgages and Credit (Current Value): 2005-2009
Table 79 Financial Cards in Circulation: 2005-2009
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