The document profiles a delegation of 5 young Saudi entrepreneurs who will be visiting Greece for Entrepreneur Week from February 23rd-25th, 2012. It provides brief biographies and background information on each delegation member, including their professional experience and any companies they have founded. The delegation is led by Omar Al-Madhi and focuses on entrepreneurs working in a variety of sectors such as media, technology, food, and telecommunications.

1. Entrepreneur Week Greece
Athens, Greece
February 23rd – 25th, 2012
Saudi Delegation Online Profiles
Name LinkedIn Profile Twitter
Omar Al-Madhi http://www.linkedin.com/in/almadhi @madisonpartners
Lateefa Al-Waalan http://www.linkedin.com/in/lateefalwaalan @lwallan
Maria Mahdaly http://www.linkedin.com/in/mariamahdaly @mariamahdaly
Abdullah Al-Munif http://www.linkedin.com/pub/abdullah- @abdullahalmunif
almunif/2a/332/95a
Abdullah Al-Mutrif http://sa.linkedin.com/pub/abdullah-i-almutrif/2/9/204 @almutrif
Osama Natto http://www.linkedin.com/in/osamanatto @osamanatto
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2. The Saudi Arabian Delegation
Mr. Omar Al-Madhi (Delegation Leader)
Founder, Madison Partners
Omar H. Al-Madhi is Assistant Deputy Governor for Research, Analysis & Councils at the
Saudi Arabian General Investment Authority | SAGIA. Omar is also an Advisor to HE the
Minister of Labor and on the steering committee for several of the Ministry of Labor’s
initiatives.
Omar was elected as a Young Arab Leader in October, 2010. He is also an Eisenhower Fellow.
As an Eisenhower Fellow, Omar was awarded the Ward Wheelock Distinguished Middle East
Fellow honor. He is also the recipient of the 2007 MIT Sloan Martin Trust Fellowship &
Achievement Award for Leadership and outstanding potential. Omar was also awarded the
MILE PALM2 Young Executive Scholarship.
Omar led the first Saudi Entrepreneurs delegation to the G20 Young Entrepreneurs’ Summit
in Nice, France (November 2011). He is a founding member and serves as the Chairman of the
membership committee at Oqal, a non-profit organization aimed at linking capital with ideas
and supporting the creation of a prosperous SME sector in the Kingdom of Saudi Arabia. He is
a founding general secretariat member of the Saudi-Japanese Industrial Cooperation Joint
Task Force. Omar is also engaged in the MIT Arab Business Plan Competition as an adviser
and juror.
Omar has been involved in the establishment of several entrepreneurial ventures. He is the
founder and Managing Director of Madison Partners, a private advisory firm with a mission
centered upon creating and maximizing value for clients in the Middle East. The firm
occasionally undertakes equity positions and co-invests in early-stage business opportunities.
He is also a founding investor in HoneyBee Tech Ventures, the developer of “Laimoon”.
Hellenic Start-up Association - www.hellenicstartups.gr
Entrepreneur Week - www.entrepreneurweek.net

3. Delegation of 5 Young Saudi Entrepreneurs (Short Bios)
Ms. Lateefa AlWaalan
Founder, Yatooq (www.yatooq.com)
Lateefa recently founded Yatooq as an innovative new startup focused on delivering the great
taste of homebrew Arabic coffee to you wherever you may be. Lateefa is also actively involved
in the development of women’s networks in Saudi and is a founding member of CellA+, a
professional women’s network aimed at empowering women.
Ms. Maria Mahdaly
Co-Founder, Rumman Company (www.rummancompany.com)
Maria is a social entrepreneur who is passionate about the social aspect of the business by
supporting the youth of the community. In 2009 Maria was named one of top 30 student
entrepreneurs in the world at the Global Student Entrepreneur Award and continues to
explore entrepreneurial ventures. Maria participated in many local and international
conferences as a youth motivator and a role model, at the age of 21 Maria was appointed a
board member and head of business development at Rumman Company and in one year
period she raised the value of the company by 300%.
Hellenic Start-up Association - www.hellenicstartups.gr
Entrepreneur Week - www.entrepreneurweek.net

4. Mr. Abdullah Al-Munif
Founder & CEO, AlMunif Holding (www.almunifholding.com)
Abdullah has been heralded as one of the leading young entrepreneurs in Saudi Arabia and
featured in several publications including pieces by Professor Dan Isenberg of Babson
University. His primary businesses have been in the gastronomy sector and include Saudi
renowned brands: Anoosh and Baby Burger.
Mr. Abdullah Al-Mutrif
Managing Partner, Protech (www.protech-me.com)
Abdullah is considered one of Saudi Arabia’s leading youth leaders through his involvement in
the establishment of several national committees for young businessmen including the
Eastern Province Young Businessmen Council. He is a former VP of National Young
Businessmen Committee and an avid entrepreneur in the tech space with many brands
currently under management. Abdullah is a winner of the Prince Salman Young Entrepreneur
Award and was selected as a Member of the Saudi Delegation at the G20 Young
Entrepreneurs’ Summit at Nice, France.
Hellenic Start-up Association - www.hellenicstartups.gr
Entrepreneur Week - www.entrepreneurweek.net

5. Mr. Osama Natto
Founder & CEO, Innovative Business Solutions (www.ibsolutions.com.sa)
Osama is a serial entrepreneur and currently leads a company aimed at becoming the most
appreciated technology consultant in Saudi Arabia providing value-added technology services
to rising businesses and expanding companies. He was selected as a member of the Saudi
Delegation at the G20 Young Entrepreneurs’ Summit at Nice, France.
Hellenic Start-up Association - www.hellenicstartups.gr
Entrepreneur Week - www.entrepreneurweek.net

6. Delegation of 5 Young Saudi Entrepreneurs (Full Bios)
Mr. Abdullah Al-Munif
Abdullah is a young Saudi but with an impressive track record of enterprise.
Predominantly in Food Retail Abdullah has created and established three food chains
throughout the Kingdom which he directs as Chairman and CEO.
These chains are now fully recognized brands being " Anoosh Chocolates " - 15 Branches
(www.myanoosh.com ); " Pane Piatto " - coffee shops - 20 Branches ( www.panepiatto.com );
" Baby Burger " - 5 Branches. All three continue to expand with a further additional 28 outlets
planned in 2012.
In addition Abdullah has established a Distribution Company servicing the whole Kingdom
essentially providing food stuff to Hotels and Supermarkets and also certain of the
Wholesalers and the Kingdoms 80,000 Groceries.
Although, primarily in the food retail business Abdullah has diversified - this includes
Chairman of SouthWind Telecom the leading Distributor for the Operator "Zain" within the
Kingdom.
Hellenic Start-up Association - www.hellenicstartups.gr
Entrepreneur Week - www.entrepreneurweek.net

7. Maria Mahdaly
In October 2007, three entrepreneurial Saudi women packed up their determination and
vision and left their jobs at a publishing house in Jeddah, Saudi Arabia to launch a business of
their own. Less than three years later, Rumman Company, an innovative Media Publishing
House based in Jeddah has 21 employees, annual revenue between one to five million Sar
($266,000 - $1.3) and has achieved a standard five-year growth rate (2004-2008) of 596
percent.
What began in the living room of Rumman CEO Enas Hashani’s house is now a thriving
enterprise that owns, operates and manages socially responsible and youth-oriented ventures
in media publishing and production. In addition it provides corporate and social event
management and soon will launch the Grow a competition to nurture the ecosystem of the
striving young entrepreneurs.
Enas Hashani, who along with General Manager Maria Mahdaly and COO Bayan Esam
Abuzinadah co-founded the company.
The trio initially found an enthusiastic investor, moved into a small office and launched what
are now their two main ventures - Fainak?, one of the first and most active on-and-offline
youth media sites in Saudi Arabia, and Destination Jeddah – City Insight on the Go. These
trademark products have grown to include Fainak Buzz, Fainak Newzine and Fainak Events,
and each illustrate Rumman’s ability to successfully target and showcase a largely under-
represented audience – Saudi youth.
Due to Rumman’s large on-and-offline database of young subscribers, it has become a
primary resource for companies eager to market their products to youthful audiences.
General Manager of Rumman. Mahdaly was named one of the top 30 student entrepreneurs
in the world by the U.S.-based Entrepreneurs’ Organization and has been invited to attend
President Barack Obama’s April 2010 Summit on Entrepreneurship in Washington, D.C.
Rumman’s other main product - Destination Jeddah: City Insight on the Go! is the most
popular English-language monthly magazine distributed to more than 70,000 readers in
Jeddah. In the past few years, Jeddah has opened tremendously to business investment and
tourism, which is why Rumman Compant decided to create this Destination Jeddah. The aim
was to educate people, even locals, about what Jeddah has to offer.
On January 25 2010, Rumman Company placed first out of 31 companies on the Saudi Fast
Growth 100 Start-Up list and received an award during a gala dinner at the Global
Competitiveness Forum in Riyadh. The Saudi Fast Growth 100 is a national program to
promote entrepreneurship and innovation in Saudi Arabia that ranks the fastest-growing
emerging companies in the Kingdom.
Hellenic Start-up Association - www.hellenicstartups.gr
Entrepreneur Week - www.entrepreneurweek.net

8. Osama Natto
Osama Natto was born in Makkah, Saudi Arabia in 1977 with an Entrepreneurial spirit.
By the age of 17 Osama already had several part-time jobs and several businesses including
selling Jewelry, a small production studio and others.
Before graduation from King Fahad University of Petroleum and Minerals with Honors,
Osama joined Procter & Gamble while still a student in 1999.
Osama left the corporate world after 6 years due to the restrictions in innovation and budgets
and went off to start several businesses regardless of doubts from his colleagues and some
family members.
Osama first business, Omnitec Al-Saudia, short lived but his second business, Innovative
Business Solutions, was ranked twice in a row as one of the top 10 fastest growing start-up
businesses in Saudi Arabia and once on the top 20 growing businesses in Saudi Arabia.
Today Osama is a partner and Board Member in several businesses and he continues to work
with his friends to setup new businesses with an average of one new business every 18
months.
Osama’s latest venture, Innovative Business Solutions (IBS), is a Jeddah-based business
founded in 2005 as an IT & Telecom Service Provider Support entity. It has evolved in the last
three years to focus on Smart Environment Solutions. The services include technical design
and project delivery management. IBS is a three-time winner on the Saudi Fast Growth List
by SAGIA. IBS has a track record of six Smart Environment Projects with the key flagship
project being the Headquarters Business Park the largest office building in Western Saudi
Arabia. IBS vision is to become the number one Saudi company in the field of Smart
Environment locally and recognized internationally.
IBS’s Smart Environment Solutions is defined as equipping Real Estate entities with
technological solutions to offer (A) Energy & cost saving deployment & operational models as
well as (B) convenient, practical and/or luxurious means of interactions with the end user.
Some refer to Smart Environment as Smart Buildings or Intelligent buildings, but such latter
terms are currently limited to either traditional building management systems (BMS) or
building automation systems (BAS). However, “true” Smart Environment extends to
positively impact all different types of the building across varying occupants. Real Estate
entities span across all different building types to be smart building, smart community or
even Smart city. Types include, but not limited to, single villas or multiplex residential villas,
residential apartment buildings, residential compounds, commercial office buildings, retail
buildings, hospitals, universities, utilities buildings, etc.
IBS services offering for the Smart Environment market are:
1- Smart Environment Technology Business Consulting
2- Smart Environment Definition & Design
3- Smart Environment Vendors Selection & Tendering
4- Smart Environment Project Delivery Management
5- Smart Environment Operation Management
Hellenic Start-up Association - www.hellenicstartups.gr
Entrepreneur Week - www.entrepreneurweek.net