Overview of Evolve Law benefits, Above the Law's perspective, updated events calendar, and the launch of the Tech Directory.

1. EvolveLaw
Because lawyers need innovators,
and innovators need lawyers.

4. •Networking
•Public relations
•Marketing

5. 50% Advertising Discount
Innovation eBook Buyer’s GuidePitchbook
Directory
Evolve Law Podcast ATL Podcasts
Thought Leadership Publication
Pitch Events Happy Hours
DarwinTalks Darwin DebatesSummits
Slack

6. Evolve Law Events
Exclusive Summits
Private &
Exclusive
1:1 Meetings
Strategic
Partners
Ambassador Events
Partners Define
Program
LegalTech
Insiders
Startup
Development
Darwin Debates
Prospective
Clients
ATL Editorial
Coverage
Digital
Integration

7. Upcoming Events
Date Event Name Type Affiliation Location
1/30/2018 Darwin Challenge: Legal
TechAdoption
Signature Event LegalWeek NewYork, NY
2/1/2018 Demo Day Ambassador Event ABA Midyear Vancouver, BC
2/28/2018 DarwinTalks Ambassador Event Seattle Legal Innovation &
Technology Meetup
Seattle,WA
3/7/2018 10/20/30 Networking Event Signature Event ABATECHSHOW Chicago, IL
3/27/2018 Trivia Night Ambassador Event IAPP Washington, DC
4/11/2018 Darwin Debate Signature Event Legal Marketing
Association Conference
New Orleans, LA
4/11/2018 LATech Showcase Ambassador Event FairClaims, LegalZoom Glendale, CA
4/26/2018 Darwin Debate Signature Event National Association of Law
Placement Conference
Hollywood, FL
5/2/2018 Evolve Law Summit Private Event Chicago, IL
7/16/2018 Darwin Debate Signature Event Association of Law
Libraries
Baltimore, MD

8. Evolve Law Directory

9. Evolve Law Directory
Product Category (Limit 2)
Description (less is more. 400 word
max.)
Reviews (Limit 4)

10. Evolve Law Directory
Featured Coverage (Limit
4)
Additional placements:
- 300x600 ad unit
- 2 Promoted links
(Growth, Corporate,
Strategics only)

11. Evolve Law Directory
Sort and filter by:
Product Categories Customers
ProductTags MemberType

12. Evolve Law Directory
Promotion across all relevant ATL pages. Filtered by
product category and names. Exclusive to Members.
Typical impressions is 500,000 / month.

13. EvolvetheLaw.com
Submission Guidelines here

14. Marketing
Pitchbook Published at EL Summit.
Marketed to early adopters,
investors, strategic partners
Innovation
Guide
Published at AALL. Marketed to
ETL, and ATL readers and
followers
Buyer’s
Guide
Published at ILTA. Marketed to
ETL, and ATL readers and
followers

15. Marketing
Column Syndication Executive Interviews Co-Branded White Papers
Thought leadership
Product Reviews Webinars Email Blasts
Lead generation
DisplayAdvertising Newsletter Content Sponsorships
Brand recognition and retargeting

16. Total US Universe: 1,700,000
1,300,000 Lawyers
200,000 Firm Administration
150,000 Law Students
50,000 Pre-Law Students
Above the Law Monthly Stats:
1,200,000 UniqueVisitors
450,000 Facebook Users
145,000Twitter Followers
30,000 Podcast Downloads
150,000Active Email Users
40,000 Opt-In Subscribers
1,000 Event Attendees
Total US Universe: 1,700,000
ATL’s Universe: 1,580,000
The scope of the legal industry:

17. Media Engagement:
ATLWebsite:
1,200,000 UniqueVisitors / Month
6,000,000 Pageviews / Month
- 60% Desktop
- 35% Mobile
- 5%Tablet
Location (Sessions):
- 42,000 Canada
- 36,000 United Kingdom
- 13,000 Australia
- 12,000 India
- 10,000 Germany
- 8,000 Portugal
- 7,000 Hong Kong
- 6,500 France
- 1,790,000 United States
- 17% NewYork
- 14% California
- 8%Texas
- 7% DC
- 7% Illinois
- 6% Florida
- 4% Massachusetts
ATLWebsite (1.2M):
825,000 lawyers
- 490,000 associates
- 245,000 partners / counsel
- 75,000 in-house counsel
- 25,000 government
- 250,000 biglaw
- 150,000 mid-size
- 200,000 small firms
100,000 firm administration
- 54,000 paralegal / support
- 18,000 librarians
- 14,000 recruiting
- 11,000 marketing
195,000 students
- 45,000 undergrad / prelaw
- 33,000 1Ls
- 46,000 2Ls
- 43,000 3Ls
ATL Email (150K total database)
40,000 Opt-In Subscribers
ATL Newsletter (40K):
- 24% Partners
- 19%Associates
- 14% Students
- 9% In-House
- 6% Of Counsel
- 3% Solos
- 3% Government
ATL Social (615K):
- 9% $500K+ NetWorth
- 21% $250K-$499K
- 27% $100K-$249K
- 36% 18-24 year old
- 24% 25-34
- 12% 35-44
- 9% 45-54
- 50% women

18. David Lat
Editor at Large
Courts, Biglaw
Editorial Overview
Elie Mystal
Executive Editor
In-House, Gov
Staci Zaretsky
Senior Editor
Schools, Small Law
Joe Patrice
Senior Editor
Biglaw,Technology
Kathryn Rubino
Senior Editor
Small Law, Diversity
Brian Dalton
Research Editor
Rankings
Biglaw In-House Government Small Law Law School Innovation
Bob Ambrogi
LawSites Blog
Founder & Editor
Business of law
Economics
Daily Life
Professional
Development
Industry News
Legal Operations
ATL Finance
Global Regulations
RegTech
FederalAgencies
Federal & State Courts
SCOTUS
Lawyers on the Hill
HangingYour Own
Shingle
Practice Management
Small Firm Center
Diversity
Education Reform
Preparing for Law
School
Preparing for Practice
Technology
Future Law
Startups
Investing
LegalTech Directory
In addition to daily and industry news coverage, ATL focuses on the following channels:
Carolyn Elefant
MyShingle
Founder & Editor

19. Monthly Users Monthly Pageviews
AbovetheLaw.com 1,200,000 6,400,000
LawSitesBlog.com 55,000 115,000
MyShingle.com 55,000 100,000
HowAppealing.ATL.com 125,000 310,000
Legal Network WebsiteTraffic 1,535,000 6,925,000
ATL Email 185,000 Opens . Month!
ATLTwitter 145,000 Followers 3,000,000 Impressions
ATL Facebook 53,000 Followers 250,000 Post Engagements
ATL Podcast 30,000 Downloads
Legal Network OffsiteTraffic 413,000 3,250,000
Dealbreaker.com 325,000 2,000,000
MedCity News.com 350,000 1,000,000
BreakingEnergy.com 50,000 150,000
BreakingGov.com 50,000 150,000
BreakingDefense.com 300,000 850,000
Fashionista.com 2,400,000 7,000,000
TotalWebsiteTraffic 5,000,000 9,075,000