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Digital Data Tips Tuesday #2 - A/B-testing: Matt Althauser - Optimizely
- 7. One to Many
One to Few
One to One
Evolution of Optimization
- 8. What s the best experience for
the average user?
One to Many
2/27/2000-Present
=
Simple Tools
- 24. 0.0%
0.0%
0.0%
2.3%
27.8%
16.3%
-27.8
N/A
N/A
15.2%
-24.6%
11.9%
8.5%
2.9%
18.4%
Donation Button Experiment
Never
Signed-Up
- 25. 0.0%
0.0%
0.0%
2.3%
27.8%
16.3%
-27.8
N/A
N/A
15.2%
-24.6%
11.9%
8.5%
2.9%
18.4%
Donation Button Experiment
Never
Signed-Up
Signed-Up
No Donate
- 26. 0.0%
0.0%
0.0%
2.3%
27.8%
16.3%
-27.8
N/A
N/A
15.2%
-24.6%
11.9%
8.5%
2.9%
18.4%
Donation Button Experiment
Never
Signed-Up
Signed-Up
No Donate
Previously
Donated