1. Dark Shadows Outline
A. Purpose: To promote the upcoming movie Dark Shadows
a. Movie Event
i. Dark Shadows
B. Audience/Guest
a. Mature Audience
b. Ranging from 13 +
c. Cast Members
d. Film Critics
e. Crew Members
f. Celebrity Guest
i. Lady Gaga
ii. Angelina Jolie
iii. Channing Tatum, etc….
g. Celebrity Movie Bloggers
i. Perez Hilton etc….
h. Movie Line Magazines
i. Entertainment Reporters
C. Facility/ Venue: Hollywood CA, Kodak Theatre
D. Other Logistics:
a. Invitations: Mini Tablets with trailer loaded on tablet/ invitation at end

2. b. Food: Buffet Style dinner party
i. Celebrity Chef
1. Movie themed food
c. Transportation
i. Limo’s for invited guest
ii. Party Bus
d. Decorations:
i. Movie Themed décor
ii. Backdrop: Movie Themed
iii. Printing: Movie Posters, Banners, News Releases
e. Publicity:
i. Billboards
ii. Social Media: Twitter, Facebook, Tublr,
iii. TV Commercials
iv. News Cast: E!, TMZ, Access Hollywood, Insider
v. News Releases
vi. Media Outlets: MTV, VH1
vii. Advertisements: Online, Radio, Websites etc…..
f. Proposed Budget: $150 million
Timeline of Events
• 6:00 a.m.- 3:00 p.m. : Set Up
• 3:00 p.m.- 5:00 p.m.: Media Set-up
• 5:00 p.m.-6:00 p.m.: Interview’s with cast members

3. • 6:00 p.m.-7:00 p.m.: Interview with celebrities/ Red Carpet
• 7:00 p.m.- 7:15 p.m.: Last minute arrivals
• 7:00 p.m. -7:15 p.m.: Ushering people to their correct seats
• 7:15 p.m.- 9:00 p.m.: Premiere of Movie
• 9:00 p.m.- 9:15 p.m.: People moving to transportation site
• 9:15 p.m.- 9:45 p.m.: Celebrities being ushered to after party
• 9:15 p.m.- 12:00 p.m.: Clean up Red Carpet/Premiere Site
After Party
• 10:00 p.m.- 2:30 a.m.: After Party

4. Speech
1. Promoting the movie dark shadows which is an upcoming movie to attract audiences from
the age 13 +.
2. We will have celebrity guests such as Angelina Jolie, Channing Tatum, and Lady Gaga
3. We will also have Celebrity news cast on site to interview all cast members and Celebrities
4. We will be holding the event at the famous Kodak theatre in Los Angeles, CA
5. Starting at 6:00 p.m. guest will begin arriving, and between the hours of 6:00 and 7:15 they
will be able to be interviewed by media outlets.
6. We will have a red carpet at 6:00 p.m.
7. After the movie we will have an after party