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Mumbai Junket 2015
Mumbai Served on a Plate!
Content
• Theme
• Details
• Itinerary
• Budget
• Sponsor
What is this event all about?
• Culture of Mumbai
• Tempting their taste buds with
authentic Mumbai food
• Entertainment total Bollywood
Style
• Down the memory lane- History
of Mumbai
MUMBAI
Kab , Kahaan aur Kitna?
• Venue:
MMRDA Ground Bandra Kurla Complex
• Duration:
1st – 4th March
• Scale:
1 Lac
Mumbai ki Pechaan!
• Dabbawalas
• Local Train
• Bollywood
• Khau Galli
• Ganpati Bapa
• Cutting Chai
• Street Shopping
• Heritage
Event Synopsis
The Mumbai Junket is about showing people
the
Day 1:
• Event Commencement- 6pm - 6.40 pm
• Introduction and Brand Association 6.40- 6.50 pm
• 6.50pm – 7.00pm - CMs Speech
• 7.00pm- 8.00pm- Free time
• 8.00pm- 8.10pm- Hosts Itinerary about the
following night events
• 8.10pm to 8.25pm- Free time
• 8.25pm- 8.30pm- Announcement about Bollywood
star performance
•8.30pm- 8.45pm Performance
• 8.45pm- 9.00pm Shahrukh Interacting with People
• 9.00pm - 9.05 pm Host introduction about ahead
performance
• 9.10pm – 9.20pm Performance and Plays
• 9.20- 9.30 host Itinerary
• 9.40pm- 10.00pm Priyanka performance
• 10.00pm- 10.30 pm End of the Night
Day 2:
Day 3:
• 4.00 pm – 5.00pm – Ganpati Idol Decoration,
Rangoli Creation
• 5.00pm- 5.15pm- Free time (Host Talk)
• 5.30pm- 6.00pm- Nashik Dhol Dance and Ganesh
Arti with Sachin Tendulkar
• 6.00pm to 6.15pm- Sachin Interacting with people
• 6.15pm- 6.25pm- Free Time
• 6.25pm -7.10pm – Dahi Handi
• 7.10pm -7.25pm – Dance performance (Lavani)
• 7.25pm -7.40pm – Free Time
• 7.40pm – 8.20pm People are invited to prepare
Modak and Puran puri
Day 4:
• Dress code for the final day shall be Indian
costumes
• Photobooth of dabbawalas and other people
would be created
• Handicrafts stalls
• Mehendi, pottery, astrology stalls
• Camel, horse and elephant rides
• People can travel in tricycle
• A thali system where people sit on ground
and eat food
• Katputli dance show
• Magician show
• Ramleela act, krsihna rasleela acts
How to Register?
Online registrations
• Through website: www.mumbaijunket.com
– Single day pass- Indian (Rs. 1000 per day excluding food and
activities)
– Single day pass – Non- Indian ( 40 dollars excluding food and
activities)
– Four Day pass – Indian ( Rs. 4500 4 days excluding food and
activities)
– Four Days pass – Non Indian ( 120 dollars excluding food and
activities)
Offline Registration:
• Mumbai Junket Office (Lower Parel, Mumbai)
• 50 MMRDA Desk registrations (On the spot 1st come 1 serve
basis)
• Leopold Café and Irani Café, Merwans and Co.
• Prithvi theatre and NCPA
Production
• 10 Digital Screens (35 feet X 20 feet)
• 400 stalls (250- Shopping/ 150- Food)
• Stage( Length-100 feet X width 40 feet) for performances
• Diameter for the Rods 3 feet distance from the ground end
• 10 entry polls and 4 exit polls
• Local trains and BEST set shops
• 20 Halogens (6 light towers)
• 50 speakers
• 10 Camera with Dolly Panthers and Gyro Cams
Marketing
• Digital
• OOH
• Radio
• Print
Deliverables
Element Exposure Duration
Logo on Dedicated
Microsite
On mumbaijunket.com 30 days
Logo on Web Banners 400000 Impressions 30 days
Social Media Integration 450 Facebook posts + 600 Tweets Spread over 30 days
Twitter Contest Brand tags on Tweets 1 day
Web Banners for Sponsor 300000 Impressions 30 days
Hoardings across cities 1000000 Impressions 30 days
News Paper Ads 2 Full Front Page Ad in TOI 2 days
Radio Spots 500000 Impressions 10 days
Sponsorship
• Presenting Sponsor: 115 lakhs
• Powered By: 65 lakhs
• Assocaite Sponsor: 45 lakhs
Point of Contact

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Event Management Mumbai City Event

  • 1. Mumbai Junket 2015 Mumbai Served on a Plate!
  • 2. Content • Theme • Details • Itinerary • Budget • Sponsor
  • 3. What is this event all about? • Culture of Mumbai • Tempting their taste buds with authentic Mumbai food • Entertainment total Bollywood Style • Down the memory lane- History of Mumbai MUMBAI
  • 4. Kab , Kahaan aur Kitna? • Venue: MMRDA Ground Bandra Kurla Complex • Duration: 1st – 4th March • Scale: 1 Lac
  • 5. Mumbai ki Pechaan! • Dabbawalas • Local Train • Bollywood • Khau Galli • Ganpati Bapa • Cutting Chai • Street Shopping • Heritage
  • 6. Event Synopsis The Mumbai Junket is about showing people the
  • 8. • Event Commencement- 6pm - 6.40 pm • Introduction and Brand Association 6.40- 6.50 pm • 6.50pm – 7.00pm - CMs Speech • 7.00pm- 8.00pm- Free time • 8.00pm- 8.10pm- Hosts Itinerary about the following night events • 8.10pm to 8.25pm- Free time • 8.25pm- 8.30pm- Announcement about Bollywood star performance
  • 9. •8.30pm- 8.45pm Performance • 8.45pm- 9.00pm Shahrukh Interacting with People • 9.00pm - 9.05 pm Host introduction about ahead performance • 9.10pm – 9.20pm Performance and Plays • 9.20- 9.30 host Itinerary • 9.40pm- 10.00pm Priyanka performance • 10.00pm- 10.30 pm End of the Night
  • 11.
  • 13. • 4.00 pm – 5.00pm – Ganpati Idol Decoration, Rangoli Creation • 5.00pm- 5.15pm- Free time (Host Talk) • 5.30pm- 6.00pm- Nashik Dhol Dance and Ganesh Arti with Sachin Tendulkar • 6.00pm to 6.15pm- Sachin Interacting with people • 6.15pm- 6.25pm- Free Time
  • 14. • 6.25pm -7.10pm – Dahi Handi • 7.10pm -7.25pm – Dance performance (Lavani) • 7.25pm -7.40pm – Free Time • 7.40pm – 8.20pm People are invited to prepare Modak and Puran puri
  • 16. • Dress code for the final day shall be Indian costumes • Photobooth of dabbawalas and other people would be created • Handicrafts stalls • Mehendi, pottery, astrology stalls • Camel, horse and elephant rides • People can travel in tricycle
  • 17. • A thali system where people sit on ground and eat food • Katputli dance show • Magician show • Ramleela act, krsihna rasleela acts
  • 18.
  • 19. How to Register? Online registrations • Through website: www.mumbaijunket.com – Single day pass- Indian (Rs. 1000 per day excluding food and activities) – Single day pass – Non- Indian ( 40 dollars excluding food and activities) – Four Day pass – Indian ( Rs. 4500 4 days excluding food and activities) – Four Days pass – Non Indian ( 120 dollars excluding food and activities)
  • 20. Offline Registration: • Mumbai Junket Office (Lower Parel, Mumbai) • 50 MMRDA Desk registrations (On the spot 1st come 1 serve basis) • Leopold Café and Irani Café, Merwans and Co. • Prithvi theatre and NCPA
  • 21. Production • 10 Digital Screens (35 feet X 20 feet) • 400 stalls (250- Shopping/ 150- Food) • Stage( Length-100 feet X width 40 feet) for performances • Diameter for the Rods 3 feet distance from the ground end • 10 entry polls and 4 exit polls • Local trains and BEST set shops • 20 Halogens (6 light towers) • 50 speakers • 10 Camera with Dolly Panthers and Gyro Cams
  • 23. Deliverables Element Exposure Duration Logo on Dedicated Microsite On mumbaijunket.com 30 days Logo on Web Banners 400000 Impressions 30 days Social Media Integration 450 Facebook posts + 600 Tweets Spread over 30 days Twitter Contest Brand tags on Tweets 1 day Web Banners for Sponsor 300000 Impressions 30 days Hoardings across cities 1000000 Impressions 30 days News Paper Ads 2 Full Front Page Ad in TOI 2 days Radio Spots 500000 Impressions 10 days
  • 24. Sponsorship • Presenting Sponsor: 115 lakhs • Powered By: 65 lakhs • Assocaite Sponsor: 45 lakhs