2. EXECUTIVE SUMMARY
• Total sales were identical in 2015 and 2016, therefore a
slow in market growth. This is not due to inefficiencies at a
regional level.
• We recommend an in depth analysis of the market and
competitors be examined. We also suggest advertising and
marketing steps be taken in increase overall sales, especially
for Custom Systems. System termination or redesign might be
necessary if sales continue to decline.
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3. TABLE OF CONTENT
Executive Summary ………………………………..…….…… 02
Total Sales by Year.………...………………………………….. 04
Sales Analysis by Region …….…….……...……………..…. 05
Sales Analysis by System……….................……………….. 06
Recommendations ..……..……………….…………………….07
4. TOTAL SALES BY YEAR
• Sales
increased
steadily
until 2015.
• Total sales
in 2015 are
the same
in 2016.
0
2000000
4000000
6000000
8000000
2012 2013 2014 2015 2016
Sales($)
Year
Total Sales
4
5. SALES BREAKDOWN BY REGION
• Sales are
similar
across all
regions
• No regional
inefficiencies
0
500000
1000000
1500000
2000000
Central North
East
South
East
West
Sales Breakdown by Region and Year
2012
2013
2014
2015
2016
5
6. • After 2014,
Custom
System’s
sales
decline;
other system
sales remain
the same.
0
500000
1000000
1500000
2000000
2500000
3000000
2012 2013 2014 2015 2016
Sales($)
Year
Annual Sales By Security System
Custom Sytems
SecurityOne
SecurityGold
6
SALES ANALYSIS BY SYSTEM
7. • Custom System
Sales start
declining after
2014
• Still making
money, but this
is bad
6
CUSTOM SYSTEM SALES
Year Sales
2012 1078571
2013 1541330
2014 2405148
2015 2184909
2016 2184909
8. RECOMMENDATIONS
• Determine how to increase market growth
• Competitive and Market Analysis to be done
• Public Awareness
• Increase public awareness of your product using
advertising and marketing efforts
• System Termination and Update Technology
• If sales continue to decline consider program termination.
Reallocate resources to develop a new customized system
or existing programs.
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