When you're gearing up for that Series A raise, you're focused on executing on short-term goals - you need to hit those metrics month over month, and hire someone for that new role ASAP. But are you aware of the impacts your short term outlook is having on your company? And will you successfully raise that Series A, only to realize you've built your company on a bunch of short term decisions that you'll have to spend precious time, energy and resources fixing (if they're even fixable)? Eva will chat about 4 things to be aware of so you're not just building for short-term success, but long-term too.