The document discusses music videos that influenced the author, including videos by Wretch 32 and Delilah that featured the artists in their song. It also discusses looking at videos with pianos for inspired shots since the song features a piano. Next, it describes the forms and conventions of a digipak, including using clear font, appropriate sizes, clear focused photos, and following the rule of thirds. Finally, it lists the conventions for an advertisement, such as using clear font, sizes, photos, and a visual link to the digipak.