The document outlines two sponsorship options for the 2011 FINA World Championships taking place in Shanghai, China in July 2011 which will feature swimming, water polo, diving, open water, and synchronized swimming competitions. The first option includes sponsoring the television broadcast with title screens and bumpers as well as internet advertising. The second option is a television commercial campaign along with internet advertising. Both sponsorship options are offered at a price of 95,000 Euros.

1. PANEURO OFFER
SHANGAI

2. EUROSPORT – FINA WORLDCHAMPIONSHIP
is

3. EUROSPORT – FINA WORLDCHAMPIONSHIP
The 14th FINA World Championships 2011 are schedule for July 16–31, 2011 in
Shanghai, China at the Shanghai Oriental Sports Center. The 2011 World
Championships will again feature the 5 aquatics disciplines: swimming, water polo,
diving, open water, and synchronized swimming. Portions of these championships will
most likely serve as part of the qualifying for the 2012 Summer Olympics.
Competition dates by discipline for the 2011 World Championships are
3

4. 2009 Review August 2009
4

5. 2009 Review August 2009
 5 disciplines in the Foro Italico where stars, records and debate hit the headlines!
 A 360 coverage with an audience above Eurosport standards, 57 million different
viewers and a male and upmarket profile.
 480,000 Unique Users on the websites, 2.6 million pages viewed, with a highly
engaged audience!
 A successful W.CH campaign with many sponsors and advertisers.

6. 2009 Review August 2009
An audience above Eurosport standards
Swimming World championships average audiences on Eurosport (‘000)
769
620
Eurosport average
2008: 566 000
101h 62h
Rome Wch 09
Rome World championships 2009 audience (All programs)
is 10% above Eurosport standards!
Source: AGF/GFK, BARB, CKO-Intomart, MMS, Gallup, Sofres, AGB Polska, Arma/GFK Romania – 17/07/09 to 02/08/09 – Network

7. 2009 Review August 2009
57 million viewers in 2 weeks!
57
Rome 09’ Swimming WCH reach (million)
32 31
17
13
16% 20% 18% 18% 18%
% of the universe
reached
All Ind Men 14+ Upmarket Men 14-49 Premier
57 million different Europeans watched the best swimmers on Eurosport within only
2 weeks, with a particular male & upscale audience.
Source: AGF/GFK, BARB, CKO-Intomart, MMS, Gallup, Sofres, AGB Polska, Arma/GFK Romania – 17/07/09 to 02/08/09 – Network

8. 2009 Review August 2009
Profile: male and upmarket
Rome 09’ Swimming WCH audience profile on Eurosport
58.9%
53.2%
37,3% 37.1%
34,6%
M e n 14 + Upm a rk e t Wo m e n 14 + 14 - 4 9 20-49
This Swimming Wch on Eurosport particularly well performed on a different &
attractive audience: male & upmarket.
Source: AGF/GFK, BARB, CKO-Intomart, MMS, Gallup, Sofres, AGB Polska, Arma/GFK Romania – 17/07/09 to 02/08/09 – Network

9. 2009 Review August 2009
Eurosport’s websites audience
Unique Users – Swimming WCH Section (‘000)
105.919 102.847
78.749
70.456 70.455
64.807
57.343 56.068
31.263 31.252
26.790
21.077 19.393
14.298
9.520 10.387
6.052
17/7 18/7 19/7 20/7 21/7 22/7 23/7 24/7 25/7 26/7 27/7 28/7 29/7 30/7 31/7 1/8 2/8
- 46 000 Unique Users on average per day!
- A total of over 480 000 Unique Users on the Swimming WCH
section during the event!
Source: Nedstat 2009

10. 2009 Review August 2009
Eurosport’s websites traffic
Pages Viewed – Swimming WCH Section (‘000)
398.779
376.024
341.308
288.722 292.752
240.603 248.980
191.155
47.389 49.636 40.496 58.454 39.275
14.540 9.413 17.970 23.538
17/7 18/7 19/7 20/7 21/7 22/7 23/7 24/7 25/7 26/7 27/7 28/7 29/7 30/7 31/7 1/8 2/8
- 160 000 Pages Viewed on average per day!
- A total of over 2.6 million Pages Viewed on the Swimming WCH
section during the event!
Source: Nedstat 2009

11. EUROSPORT – FINA WORLDCHAMPIONSHIP
PANEURO OFFER

12. OPTION 1 – SPONSORING TV & INTERNET
 Sponsoring TV:  RATE CARD 170.000 €
– 100 title 6’’ opening/closing events
– 43 breakbumpers 6’’
 Internet Adv:  RATE CARD 40.000 €
– 1.000.000 impressions on the swimming section
– 1.000.000 impressions ROS
OUR OFFER OPTION 1: € 95.000

13. OPTION 2 – TV SPOT CAMPAIGN & INTERNET
 TV SPOT CAMPAIGN:  RATE CARD 170.000 €
– 40 spot 30’’ during the events
 Internet Adv:  RATE CARD 40.000 €
– 1.000.000 impressions on the swimming section
– 1.000.000 impressions ROS
OUR OFFER OPTION 2: € 95.000