The Euclidean formulation of quantum gravity, obtained via Wick rotation (t →−iτ),
is often regarded as a mere computational device to regularize oscillating path integrals.
However, recent developments suggest that the Euclidean regime may be more fundamental than the Lorentzian spacetime we perceive. This paper reviews the arguments for this shift in perspective. We examine the AdS/CFT correspondence, where Euclidean geometry is required to define the holographic dictionary. Furthermore, we explore the intersection of Euclidean gravity with Unimodular Gravity and the Asymptotic Safety program, demonstrating how restricting the conformal mode in a Euclidean setting resolves mathematical pathologies and supports the existence of a non-perturbative ultraviolet fixed point.