Etiquette is a luxury concierge and lifestyle management company that provides services to high-net-worth individuals in the GCC region. It owns several luxury platforms and publications that reach over 52,000 HNW individuals. The company offers direct marketing solutions, VIP concierge services, private events, digital magazines, and other customized solutions to connect luxury brands with affluent customers. Some of its specific services include a concierge app, private shopping, travel assistance, real estate sourcing, and special operations to promote brands directly to HNW individuals.

1. CodeofExcellence
2 017

2. Etiquette
Luxury Platform
Etiquette
Media
Pack
2017
Etiquette is a full fledged luxury platform providing
solutions to luxury brands across the GCC and Levant. We
own high level exclusive luxury platforms that reach
thousands of HNW and VIP individuals in the region with
focus on UAE, KSA, and Kuwait. We provide our luxury
partners and clients with direct access to the region's most
affluent through Direct Marketing Solutions,VIP Concierge
and Lifestyle Management Services, Private VIP Events,
Luxury Digital Magazines, special operations as well as
other tailored solutions to effectively reach this niche
target.

3. EtiquettePlatforms
52,000
HNW
The Etiquette platform is the only
integrated luxury platform that
effectively links luxury brands
with the HNW markets of the
GCC. We create opportunities for
true engagements and ROI
PRIVE LIFESTYLE
CONCIERGE
• Leading concierge services in the
GCC providing luxury services
to GCC Nationals whilst in their
home country and abroad;
Tailored Travel, Personal
Shopping, Gifting, Private
Transportation, Real Estate
Investments
PRIVATE EVENTS
• Working with selected luxury brands
worldwide, creating small
focused events and inviting
selected HNW guests to
experience and engage with top
tier brands.
CONCIERGE
MAGAZINE /
NEWSLETTER
• A weekly high octane concierge
newsletter featuring luxury News
and Events from the world of
luxury. A reference point for
concierge members to purchase
new services.
BRAND
REPRESENTATION
GCC
• 360 degree representation of
luxury brands in the GCC who
want to directly reach the HNW
market clutter free. Sales &
Marketing, Direct Promotions,
Media Planning, Events,
Creative, PR, Influencers
HNW DIRECT
MARKETING &
SALES
• Working with Luxury brands to directly
promote and engage their services
and products to high quality HNW and
VIP individuals through direct face to
face promotions, EDM, SMS and
Concierge back end promotional
platform
Etiquette
Media
Pack
2017

4. HNWReach
DEMOGRAPHICS
TITLES
Sheikhs, Sheikhat, Government, Board
Members, Board of Directors, Chief-Titles,
Entrepreneurs, IHNW
72 % MALE
28% FEMALE
GENDER
Nationality
78 % Local
22 % Arab, European,
Russian Expat
55 % UAE
42% KSA
3 % Kuwait
GCC
AVERAGE
WEALTH
32
MILLION USD
AVERAGE
AGE
35
Etiquette
Media
Pack
2017

5. MEMBER PRIVATE
CONCIERGE APP
TAILORED TRAVEL
List of top curated partner destinations and 5 star hotels around the
globe
EXPERIENCES
From Red Carpet VIP boxes and Celebrity meet and greet, to culinary and
perfume making experiences world-wide.
PERSONAL SHOPPER / STYLIST
Seasoned team of personal shoppers and stylists to purchase products
and services for members wherever they are in the world.
SPECIAL GIFTING
Innovative gift ideas from world leading luxury brands for members
requesting gifts to their loved ones
PRIVATE BOUTIQUE SHOPPING
Private closed door shopping at boutiques of world leading Fashion and
High Jewelry luxury brands
REAL ESTATE SOURCING / MANAGEMENT
Sourcing real estate and private homes for members across UAE, Europe
and USA with full home management services
PRIVATE CHARTERING
From chauffeured luxury cars and super car rentals to super yachts and
private jets.
Etiquette Media Pack 2017

6. UAE and KSA
Weekly, content-richnewsletters sent to over 30,000
HNW and VIP subscribers across the GCC. The
newsletter is a reference point for all concierge clients
as well as as other A+ subscribers in search of new
services and products. Luxury brands can directly reach
HNW and A+ purchasing power through this
established concierge member’s newsletter.
• Rich advertorials
• Niche advertising
• Promote Events
• Launch of new products and services
• Special offers
• Brand Awareness
CONCIERGE
NEWSLETTER
Etiquette Media Pack 2017

7. The Etiquette Group has the highest HNW and A+
reach in the UAE and rest of GCC with an established
VIP clientele for the concierge services we provide.
We provide special operations for luxury brands that
truly want to directly engage with our clients. We have
access to over 2,500 HNW homes across the GCC and
can provide luxury brands with services as follows:
• Branded Gifts and Flowers delivered by name to HNW
homes
• Distribution of Brand Books and catalogues to HNW
homes and offices
• Private Home or Hotel events / dinners for luxury
brands to present their new collections and services
• Luxury car brand ‘Test Drive’ campaigns where we
take appointments with HNW’s at their homes to try a
new car.
• We invite relevant HNW and VIP’s to your Luxury
brand events.
SPECIAL
OPERATIONS
Etiquette Media Pack 2017

8. TECHNICAL SPECIFICATIONS
TAILORED CAMPAIGNS
Available on request. Contact for specific
details and proposals
Material specifications
Original artwork (CMYK) to be in high-resolution PNG files,
Sales
noura@etiquettels.com
Concierge Operation
karim@prive-lifestyle.com
2 0 1 7 A D V E R T I S I N G OPPORTUNITIES
Position
1 Concierge mobile app Listing (1 month)
2 Concierge mobile app takeover listing (3 months)
3 Concierge Newsletter 1st Double-page Spread
4 Concierge Newsletter 2nd Double-page Spread
5 Concierge Newsletter 3rd Double-page Spread
6 Concierge Newsletter Full Page AD
7 Concierge Newsletter 2 page Advertorial
8 White label EDM sent to 30,000 HNW UAE/KSA (2 shots)
9 Press Release sent to 30,000 HNW / UAE / KSA
10 SMS Burst to 24,000 HNW UAE / KSA (2 bursts)
11 Special Operations
12 Marketing and Sales Representation GCC
SPECS
Size (width x height) Bleed size
Concierge Mobile App Listing 718 x 403 px
Concierge Mobile APP Banner 718 x 90 px
Concierge Newsletter Double –page Spread 460mm x 300mm (3mm bleed)
Concierge Newsletter Full Page AD 230mm x 300m (3mm bleed)
Concierge Newsletter 2 Page Advertorial 800 words (5 x 718 x 403 px images)
White Label EDM -30,000 HNW UAE/KSA 300 words + 1 high res company logo + 2 x 718 x 403 px images
Press Release – 30,000 HNW UAE / KSA 350 Words + hi res company Logo
SMS Bursts to 30,000 HNW 10 words plus link to company landing page or website
Etiquette Media Pack 2017

9. Etiquettels.com
Prive-lifestyle.com
UNITED ARAB EMIRATES
Dubai, U.A.E
UAE Company Registration
Number: 3000
UMM AL QUWAIN
info@etiquettels.com
Etiquette Media Pack 2017