Key takeaways:No shortage of competitionCompetition not standardizedNo social networking sites solely for investors (must rely on Twitter, Facebook & Linkedin)
1.ask yourself: what would they want from us? products / services / info / promotions /events related to:whether they’re male/female, if have kids, seasonality ..etc prospects: automated & triggered communicationcustomers: ongoing communication2. Design – opportunities exist to improve the design & results of the emails (quality, messaging, for both users with images turned on & images turned off, looking correct in all email systems) 3. Service – we can improve your email plan through research & strategy, improve your design through new creative, create your emails, send them on your behalf, measure & improve them over time – any or all of this, & do so for top brands. We can also integrate the efforts with content marketing & social. Get more from the customers & fans you already have.
Key takeaways:No shortage of competitionCompetition not standardizedNo social networking sites solely for investors (must rely on Twitter, Facebook & Linkedin)
Source: ForresterArticle- “How B2B Marketers Use Social” May 2013
Source: ForresterArticle- “How B2B Marketers Use Social” May 2013