2. Data is the new oil
The Good, the Bad and the Ugly of cyber security by
3. What is cybersecurity about?
The Good, the Bad and the Ugly of cyber security by
Data
Confidentiality
Availability Integrity
The primary objective
of Secure
Information Systems
is to store, transfer
and process data in
accordance with such
principles
4. The main cybersecurity tradeoff
The Good, the Bad and the Ugly of cyber security by
Security
Functionality Ease of use
You can choose just
two of them
5. Group work exercise - 10 min
The Good, the Bad and the Ugly of cyber security by
Who is looking for
your data and why?
8. Malicious actors and motivation in details
The Good, the Bad and the Ugly of cyber security by
Corporations Cybercriminals Nation states
9. Corporation motivation
The Good, the Bad and the Ugly of cyber security by
● Follow Privacy Policy
● Advertising goods for
free service
Monetize data in:
Ethical/legal way Unethical/illegal way
● Abuse Privacy Policy
● Resell data to data
brokers
10. Corporation motivation
The Good, the Bad and the Ugly of cyber security by
Personally identifiable information
○ Home address
○ Email address
○ Passport number
○ Date of birth
○ Genetic information
○ Telephone number
Digital Profile
○ Habits
○ Attributes
○ Preferences
○ Traits
11. Corporation motivation
The Good, the Bad and the Ugly of cyber security by
What’s Even Creepier Than Target Guessing That You’re Pregnant?
https://slate.com/human-interest/2014/06/big-data-whats-even-creepier-than-target-guessing-that-youre-pregnant.html
12. Corporation motivation
The Good, the Bad and the Ugly of cyber security by
Facebook decided to acquire
WhatsApp for $19 billion; that is,
to pay $31 for each of its 600
million users
$15 $40
Your hidden price
13. Cybercriminals motivation
The Good, the Bad and the Ugly of cyber security by
● Use your data
○ Steal and resell your data
○ Use financial information to steal money
○ Use your data for blackmail or ransom
● Use your equipment
○ Mine digital currency
○ Organize attacks/DDoS
○ Launder money
#organizedCriminals
#hacktivists
#terrorists
15. The Good, the Bad and the Ugly of cyber security by
Cybercriminals motivation
ATM skimming
https://www.welivesecurity.co
m/2017/09/14/cryptocurrency
-web-mining-union-profit/
16. Cybercrime economy
The Good, the Bad and the Ugly of cyber security by
● A zero-day Adobe exploit can cost $30,000.
● A zero-day iOS exploit can cost up to $250,000.
● Malware exploit kits cost $200-$600 per exploit.
https://venturebeat.com/2018/04/21/the-web-of-profit-a-look-at-the-cybercrime-economy/
https://www.paloaltonetworks.com/cyberpedia/cybercrime-the-underground-economy
17. State Nations motivation
The Good, the Bad and the Ugly of cyber security by
● Internal
○ Propaganda
○ Leverage points
● External
○ Espionage
○ Sabotage
#APT28
#PLA Unit 61398
#Unit 8200
#spyware
20. State Nations motivation
Blackout in Ukraine
The Good, the Bad and the Ugly of cyber security by
https://www.wired.com/story/v
ideo-hackers-take-over-
power-grid-computer-mouse/
21. How to differentiate cybersecurity specialist?
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