iConference 2011: Reputation in the Cloud


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2011 iConference
University of Washington

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iConference 2011: Reputation in the Cloud

  1. 1. Reputation in the Cloud<br />Jim Adler<br />Chief Privacy Officer & GM Data Systems<br />Intelius, Inc.<br />iConference, University of Washington<br />Privacy in the Cloud Panel<br />February 2011<br />
  2. 2. Data usein the cloud<br />
  3. 3. The surface web is small…<br />167 Terabytes<br />
  4. 4. Compared to the deep web…<br />91,000 Terabytes<br />
  5. 5. Much of it uploaded by us…<br />Facebook Pictures: 80M/day uploaded<br />Tweets: 65M/day<br />YouTube Videos: 19,000 hours/day<br />
  6. 6. Reconnecting out-of-touch family members<br />Online shoppers verifying online sellers<br />Caller ID of harassing phone calls<br />Law enforcement<br />Banking Services<br />Adopted kids seeking their biological parents<br />Learning about a business<br />Airlines trying to return lost luggage<br />Networkers seeking business opportunities<br />Social networkers looking to expand their friends list<br />Professionals learning about colleagues at conferences<br />Social workers who need to know more about their clients<br />Singles curious about the people they meet<br />Lawyers needing quick access to court records<br />Genealogists cultivating their family tree<br />Investigative journalists running down leads<br />Checking out a prospective tenant<br />Research<br />Sales professionals looking for new prospects<br />Non-profit organizations looking for supporters<br />Alumni groups arranging reunions<br />Parents ensuring who their kids safety<br />Anyone retrieving court records<br />Businesses that need to update contact information on customers<br />Checking out a prospective date<br />Finding people that have the same illness as you<br />Sharing<br />Those in legally entangled looking for court records<br />Anyone who need address histories for passports<br />Fiancés and their curious family members<br />Anyone curious about who's emailing or calling them<br />Checking out a prospective social network connection<br />Finding long-lost friends, military buddies, roommates, or classmates<br />Researching a prospective employee<br />Regulated Use<br />For lots of reasons… (some regulated)<br />
  7. 7. Providing major benefits…<br />51% “major benefit” is ease and convenience<br />41% “major benefit” is portability<br />39% “major benefit is sharing<br />Use of Cloud Computing Applications and Services, Pew 2008<br />
  8. 8. But real concerns…<br />90% “very concerned” if data sold<br />80% “very concerned” if photos used for marketing<br />68% “very concerned” if data used to serve them ads<br />Use of Cloud Computing Applications and Services, Pew 2008<br />
  9. 9. A Prescient Venn Diagram?<br />
  10. 10. Data accessin the cloud<br />
  11. 11. When towns were small …<br />
  12. 12. Everyone knew everyone’s biz<br />
  13. 13. Expectation of privacy grew over 100 years with pop density …<br />Density↑ -> Anonymity↑ -> Privacy Expectation↑<br />
  14. 14. And now the social net is returning us to the intimacy of the small town …<br />#@?$!!<br />Density↓ -> Anonymity↓ -> Privacy Expectation↓<br />
  15. 15. So, how do we think about publicnessand privacy now?<br />
  16. 16. Public speaking is publicly public<br />
  17. 17. Voting is a privately public<br />
  18. 18. And some things are publicly private<br />
  19. 19. Your home is clearly private<br />
  20. 20. The 4th Amendment protects your privacy from government …<br />
  21. 21. But no 4th Amendment protections between citizens<br />
  22. 22. It would be nice …to use familiar framework for cloud<br />
  23. 23. Cloud banking clearly private<br />
  24. 24. Tweeting is (mostly) public<br />
  25. 25. Cloud dating is public confidential<br />
  26. 26. Data control In the cloud<br />
  27. 27. Private data must be protected<br /><ul><li>Clear and stable privacy policies
  28. 28. Enforce terms of service
  30. 30. Breach disclosure laws in 46 states</li></li></ul><li>But the bell on public data can’t be unrung<br />
  31. 31. Though this reputational data can be tuned …<br />
  32. 32. Reputation is a two-way street<br />Awareness of data that’s out there<br />Control to comment & correct<br />The rest is in the hands of the world<br />
  33. 33. And people want control of that reputation<br />57% of adult users use search engines to find information about themselves.<br />47% of young users have deleted comments that others have made on their profile.<br />41% of young users say they have removed their name from tagged photos.<br />Reputation Management and Social Media, Pew 2010<br />
  34. 34. Ball of Confusion<br />Regulations<br />Violations<br />
  35. 35. Reports of privacy’s death have been greatly exaggerated …<br />
  36. 36. Be Prepared. Be Safe. Have Fun.<br />
  37. 37. Jim adlerChief Privacy officer & GM data Systemstwitter: jim_adlerhttp://jimadler.me<br />