Pervasive media raises issues around privacy, data collection, and consent. There is a need to thoughtfully consider how data is used and shared, when anonymity is important, and how to design applications that allow users control over what information they share. Ethical design of pervasive media should address questions around how and what data is collected, stored, accessed, valued, and mined.

1. Pervasive/Invasive
• Pervasive media may afford an
intensification of surveillance, data mining,
and loss of privacy, and this is certainly the
perception amongst many potential
designers and users.
– what are the issues?
– what is ethical design in pervasive media?

2. "There is a need to engage with current
debates around pervasive media in order
that we don't stumble into the future with
our eyes shut, but are more aware of the
possible futures; develop the right
concepts, laws, and societal values”
Nello Cristianini

3. What are the issues?
• What data is being collected/collated and
commercially exploited by the applications we
use?

4. What are the issues?
• What data is being collected/collated and
commercially exploited by the applications we
use?
• When does anonymity matter?

5. What are the issues?
• What data is being collected/collated and
commercially exploited by the applications we
use?
• When does anonymity matter?
• Is it possible to design an application so that
people are able to choose which information
they share?

6. What are the issues?
• What data is being collected/collated and
commercially exploited by the applications we
use?
• When does anonymity matter?
• Is it possible to design an application so that
people are able to choose which information
they share?
• What levels of user consent are needed?

7. What is ethical design in pervasive
media?
– hidden secrets
• serendipitous or planned interaction?
– who initiates the interaction?
– bluetooth scanning
– opt-in/opt-out?
– made available only to people who visit a
particular space?

8. What is ethical design in
pervasive media?
– are you creating a social network?
• can people use fake id?
• are multiple identities allowed?
• prizes – rewards – top scorer – leader
board

9. What is ethical design in pervasive
media?
– is permanent data collection necessary and/or
planned?
• storage of the data
– where?
– who has access?

10. What is ethical design in pervasive
media?
– is permanent data collection necessary and/or
planned?
• storage of the data
– where?
– who has access?
• what is the value of the data?
– economic
– social
– personal

11. What is ethical design in pervasive
media?
– is permanent data collection necessary and/or
planned?
• storage of the data
– where?
– who has access?
• what is the value of the data?
– economic
– social
– personal
• do you allow mining of that data?