Multi-modal interactions such as text messaging have higher engagement and conversion rates than other forms of communication like email and phone calls. Texting is now preferred to phone calls by many, especially younger demographics who exchange over 100 texts daily on average. For businesses, texting can improve timeliness, help reduce costs from missed or late appointments, and increase action rates of recipients to drive savings.

1. Multi-Modal Interactions
Drivers/Influences
Before

2. Texting for Response
Facts Figures
-Engagement rates 6x to
8x wrt email
-20%+ conversion for
mobile marketing
-Unsubscribe rates
higher for weekends
Before

3. Opt for Text?
Facts Figures
-31% American adults
prefer text messages to
phone calls
-Adults 18-24 exchange
over 100 avg messages
daily
-Texting edge out calls
in demo 65+ by 4.7 to
3.8
Before

4. Business Drivers@ETA
UNT
DISCO NT
DI SCO U
<>%
50 %
ce
cut pri e
cut pric
I C E!
ST PRCE!
1 hour windows BBET PRI
ES
and
Pricing likely higher/lower?
Timeliness>95%
?
~15% DoJ Trouble Pre Call What % of confirms result in avoidables?
Recipients Take No Action- Encourage Greater 1% Gain in Cancel Rate Could
Action Take Rate Translate to $300,000 in
Annual Savings at a single Region