2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. KITEKINTÉS
amerikai trend
Az ASAPS (The American Society for Aesthetic Plastic Surgery) 1996
óta évről évre követi és ellenőrzi saját esztétikai piacának tevékenységét.
2011-es adatok alapján
átlagosan 6%-os növekedést
az előző év top 5 minimál invazív eljárásaihoz képest
Botulinum toxin type A (5.7 millió beavat., +5%)
Ráncfeltöltés (1.9 millió alkalom, + 7%)
Kémiai hámlasztás (1.1 millió kezelés, -3%)
Lézeres szőrtelenítés (1.1 millió kezelés, +15%)
Mikrodermabrázió (900,000 kezelés, +9%)
3. KITEKINTÉS
nemzetközi trend
•Medical Insight Inc.® nemzetközi esztétikai csoport (1993 óta követi a
világ esztétikai piacát, jelenleg 30.000 aktív tagjuk van; kiadványuk címe:
The European Aesthtetic Giude;) szerint
2016-ig
• európai piacon évi 13,1 %-os
• az amerikai- főleg a latin-amerikai piacon
évi 13,9%-os
• míg az ázsiai kontinensen évi 18,1%
növekedést prognosztizál az eszközös
minimál invazív eszközös beavatkozásokból
(pl. lézeres kezelések, bőr-rejuvenáló eljárások).
4. BETEKINTÉS
magyarországi trend
MMKE hírlevél / kérdőívek (kiöltési kedv< 3%)
(19 bőrgyógyász, 1 fül-orr-gégész, 1 fogorvos, 1 egyéb és 5 plasztikai sebész)
Jelenlegi magánpraxisának
hány %-át teszik ki az esztétikai jellegű kezelések?
35%
9%
13%
13%
4%
4%
22%
5. BETEKINTÉS
magyarországi trend
Melyik kozmetológiai eljárást vezette be először magánpraxisába?
22%
57%
22%
26%
9%
30%
22%
26%
9%
13%
6. BETEKINTÉS
magyarországi trend
Mely esztétikai igényükkel keresik fel a leggyakrabban páciensei?
65%
22%
13%
48%
39%
35%
22%
30%
4%
9%
4%
7. BETEKINTÉS
magyarországi trend
Mi a páciensek igénye
2008 kérdőíves felmérés 61 hölgy (22-55 év között) körében
Milyen bőrproblémák esetén fordul inkább bőrgyógyászhoz, mint
kozmetikushoz?
fokozott
szőrnövekedés
fokozott izzadás
arc-, szemráncok
1
anyajegy
arcon lévő foltok
(hiperpigmentáció,
májfolt)
száraz bőr
0% 10% 20% 30% 40% 50% akne, rosacea
8. BETEKINTÉS
magyarországi trend
2009-2010
orvos-esztétikai gép- és műszerpark bővülése
fényterápiás és rádiófrekvenciás eszközök által
2011
újabb hatóanyagok és a
inkább az
modernebb minimál invazív technikák
9. ARCFIATALÍTÁS
Minimál invazív eljárások
RÁNCFELTÖLTÉS
- „arany standard” a HYALURONSAV
- már több mint 30 féle készítmény színesíti a piacot
- egymásra töltés! ?
Ráncfeltöltők népszerűsége (kérdőív/ 24 fő) Esthelis
Juvederm
Restylane
Theosyal
Stalyge
Skinfill
Forthelis
Remake
Ca-hydroxiapatit
Modelis
Viscofill Ibsa
Crytal
14. RÁNCFELTÖLTÉS
- egyes brand-en belül többféle cc., keresztkötésű kiszerelések =
szofisztikált beadás/tervezés
ARCTERVEZÉS
-technika bázisa bővült/ ráncvonal feltöltés helyett ránckiemelés
KANÜL- technika
-szemkörnyéke (Restylane)
HYDROBALANCE technika
Dr. Papp Ildikó
Restylane
15. ARCFIATALÍTÁS
Minimál invazív eljárások
BOTOX
- egyre több bőrgyógyász/plasztikai sebész
sajátítja el a beadás technikáját
- sokan még mindig ignorálják az eljárás
hatékonyságát
- az arc anatómiáját ismerő MÁS
szakorvosok is elkezdték
- Glabella ránctalanítására engedélye
hazánkban CSAK a Vistabel-nek van!
- hamarosan jön az Azzalure!)
- a botox- piacának felhígulása/ káosz
16. ARCFIATALÍTÁS
Minimál invazív eljárások
MEZOTERÁPIA
TŰS – orvosi elektroporáció – kozmetikai
Mely esetekben alkalmaz mezoterápiás eljárást?
78%
39%
39%
17%
43%
13%
4%
17. ARCFIATALÍTÁS
Minimál invazív eljárások
DERMAROLLER
Orvosi Kozmetikai
1-2 mm hosszú tűs henger 0,2 -0,5 mm hosszú tűs henger
- aknés hegek - bőregyenetlenségek
- bőregyenetlenségek - felületi pigmentfoltok
- pigmentfoltok - vízhiányos bőr
- petyhüdt bőr - petyhüdt bőr
- striás bőrt (comb, has) - apró ráncos, öregedő bőr
+ kiegészítő, tápláló + tápláló, steril hatóanyagok, v.
hatóanyagok bevitele maszkok alkalmazása
(mezoterápiás steril
hatóanyagok)
18. ARCFIATALÍTÁS
Minimál invazív eljárások
KÉMIAI HÁMLASZTÁS
Orvosi Kozmetikai
-TCA 10-50% -AHA 12%-25%
-AHA 20%-60% (glykolsav, - sok új JÓ hatóanyag
tejsav, szalicilsav, kombinációk léteznek
piruvinsav, pirosszőlő-sav) - türelmesek a
vendégekkel
Türelmet és időt igényel
mind az orvostól, mind a
pácienstől
19. ARCFIATALÍTÁS
Minimál invazív eljárások
MIKRODERMABRÁZIÓ
Orvosi Centrumok Kozmetikai szalonok
-csak a nagyobbaknál - alap előkészítő kezelés
-hydrodermabrázió peeling- -(gyémánt, v. aluminium-
gel együtt (pl. HydraFacial) oxid, v. koroid kristályok)
21. ARCFIATALÍTÁS
Minimál invazív eljárások
FÉNYTERÁPIÁS ELJÁRÁSOK
-liberális piacunkra sokféle készülék bekerült
- megvásárlásuk, használatuk nem kontrollált
- sok a panaszos, elégedetlen páciens
- az „olcsó” készülékek eredménytelensége, rizikói nem
kerülnek a felszínre
SZAKMAI SZABÁLYOZÁS, ELLENŐRZÉS HIÁNYA
22. ARCFIATALÍTÁS
Minimál invazív eljárások
RF BŐRFESZESÍTÉS
Orvosi Centrumok Kozmetikai szalonok
-Pelleve > Thermage - sokféle (Pl. Tripollar/Regen; )
-eltérő kapacitású RF eszközök
-arcfiatalítás és alakformálás
-eszköz percízitása + szakszemélyzet gyakorlata
= eredmények között nagy az eltérés =
páciensek zavara
23. ELŐRE TEKINTÉS
Miért oly dinamikusan fejlődő, húzó ágazat ez az
esztétika piac?
-rapid öregedés várható (40%-unk 60 év felüli lesz/KSH 2010)
-kiéleződő verseny megnövelte a siker utáni vágyat
-napjaink 50-60 éves hölgyei hivatásuk csúcsán
- férfiaknál hasonló a tendencia
- ápolt, fiatalos megjelenés hitelesíti
a személy szakmai tudását és versenyképességét.
?!
PIAC PIAC
mérete fizetőképessége
24. MI A HELYZET MOST?
A piaci szereplők hozzáállása, jelen pozíciójuk
25. MEGLÉPÉS
A fejlődés útja
•elhivatott érdeklődés, belső motiváció
•nemzetközi szakirodalom követése
•szakmai tapasztalatokat megvitató fórumokon való részvétel
•az illetékes orvosi társaságok, vezető szakmai szervek
felelősségvállalásának növekedése: 1. update elméleti és
gyakorlati tudást oktató, akkreditált szakmai továbbképzések
megszervezése; 2. az esztétikai orvoslás számszerű és minőségi
ellenőrzésének felvállalása (pl. Anglia)
•szakmai féltékenység leküzdése – előre tekintés
•kapcsolattartás a környező országok esztétikai
szakembereivel/ egyetemeivel
26. MEGLÉPÉS
A fejlődés útja
•üzleti szemléletű gondolkodás
•szakmai etika szempontok tiszteletben tartása
•marketing jelentőségének elismerése
• reklám (az egészségügyi/szépség szolgáltatások során a magánorvos
gazdasági tevékenységet folytat, így joga és lehetősége is van reklámozni.
Azonban reklám/ polgár jogilag, de orvos-etikailag mindenképpen felelősségre
vonható az a magánorvos, aki megtéveszti, vagy félretájékoztatja páciensét)
•kommunikációs készségek javítása (asszisztencia, recepciós)
•a páciensek megelégedettség növelése
•kevesebb fájdalommal, szövődménnyel, rizikókkal járó technológiák,
műszerek, bevezetése-beszerzése
•eszközbefektetések, a minőségi és biztonságos ellátás kialakítása
•stratégiai terv készítése
•az esztétikai centrum küllemének, atmoszférájának javítása (pl. csempés fal)
•az esztétikai-orvosok megjelenésének javítása- hitelességük növelése
érdekében