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Women's Health magazine was founded in 2005 and began selling in the UK in 2012, while Men's Health was founded in 1986 and began UK sales in 1995. This document analyzes how the magazines differ in their portrayal of gender, with Men's Health featuring more clothed males but Women's Health tending to use less clothed, more skin-showing females. This reflects the concept of the "Male Gaze" theory from 1975, which describes a perspective that empowers men through the sexualization and diminishment of women.
